Kate Toon CopywriterThe Clever Copywriting School helps aspiring copywriters build a thriving copywriting business, hone their writing skills, connect with other writers and boost their confidence.

We’re also proudly the home of Australia’s premier copywriting conference – CopyCon. It’s the first of it’s kind and brings you hand chosen experts to give you the advice you need right now to run a successful copywriting business.

Who is it for?

We’re here for you if you’re…

  • Taking the leap into a life of freelance copywriting
  • Starting a career in writing at an advertising agency
  • Working within a marketing team
  • Writing copy for your own business website
  • Hoping to run a successful copywriting business

Even if you’re already an established writer, you could polish up rusty skills or learn about new areas of copywriting. It also helps seasoned pros learn a few new tips and techniques.


How it works

We can support your journey towards copywriting awesomeness in ten different ways, through:

  1. Online courses, webinars and workshops
  2. Directory listings
  3. Our copywriting community
  4. Regular coffee chats and coaching calls with me and fellow copy folk
  5. Monthly Masterclasses run by members in the community 
  6. Guest posting opportunities to build your profile
  7. Regular jobleads and referrals
  8. A unique copywriter toolkit
  9. Free advice, tips and posts
  10. Downloadable resources and offers

And as we know its tough when you’re starting out, so we try to keep the cost of our copywriting courses as low as possible.


Your questions answered.


Kind words from happy copywriters.


We give a little back.

Kate ToonMy copywriting story

Like a lot of people out there, I have always wanted to be a writer and began writing stories and articles as a little kid.

In my teens, I wrote music and gif reviews for the local paper, and at university (in Leeds) I studied English lit and worked as Features Editor for the paper, and a presenter on the student radio. I was lucky enough to interview some big-name bands at the time – Blur, Pulp, Radiohead – and I discovered a love for writing snappy engaging articles. It brought me sheer delight to see people reading them around campus.

After university, I hoped to study magazine journalism at an exclusive course in London. I got accepted but didn’t have the funds. Student debt (and a lot of partying) had hit me hard.

So, I got a real job. First in publishing, then events, then eventually I found my way into the nascent industry of digital marketing – working on website development projects for sites like Marks & Spencer.

I moved to Australia in 1999 and scored a job as Executive Digital Producer at Ogilvy – I worked on big brands like Qantas, Telstra, American Express, Pizza Hut and Commonwealth Bank. But I still wasn’t copywriting.

So around 2002 I took a 70 percent pay cut to be a copywriter. Finally, I was concepting, writing and sitting on bean bags having ideas. I moved back to the UK in 2003 and took a job writing copy for Microsoft, followed by another writing role at O2.

But agency copywriting just doesn’t pay as well as producing so I sold my soul back into product working at advertising.com, on affiliate marketing and…Search Engine Optimisation. Back to Australia in 2005, I had a number of contract roles in Sydney agencies, working my way up to Digital Director at Mercer Bell, and then Executive Producer at the now closed Mass Media.

But I still wasn’t copywriting.

I’d done a few freelance jobs for brands like Isabella Oliver and Pedigree Chum in my own time, but I was too scared to make the leap into freelance life. I had a lifestyle to maintain!

Finally, in 2008 I found myself with child. It was now or never, so I took a leap of faith at five months pregnant, gave up the day job and started KateToonCopywriter.com.au

I grew my baby business and my baby simultaneously, and the first year was HARD!
But two or three years in, the work was flowing, my rates were increasing, and I had more clients than I could handle.

I also worked hard to form communities of copywriters. First on Google+ – the community over competition mantra there served me well, and I’m still pals with all the copywriters from those days.

I wrote blogs about the templates and processes I’d developed and soon other writers were asking if they could buy them.

So I founded The Clever Copywriting School (TCCS) so other writers could find the support they needed (and the support I wished I’d had when starting out).

At first just a few simple courses and some templates, TCCS has grown into a global business with nearly 200 community members, countless templates, courses, training and resources. In 2007, I founded CopyCon.com.au – Australia’s first and only dedicated copywriting and content marketing conference.

TCCS has helped countless copywriters start and grow their careers, providing much needed support, structure and accountability, as well as job opportunities – we post upwards of 15 copy jobs a week!

I’m extremely proud of how this side hustle became my main hustle and I feel a genuine connection to my community members. I might not write much copy myself these days, but I always consider myself first and foremost a copywriter. #IIsCOPYWRITER!

“I’ve learned so much by connecting with other great copywriters and feel that by sharing our highs and lows it makes us all better at what we do. I’ve always believed that we should see other copywriters as our colleagues not our competitors, and I wanted to encourage all copywriters to connect and share ideas, tips and know how.”


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Feel the love

Rashida Tayabali
Rashida Tayabali
01:42 06 May 18
I usually dread conferences/networking events but CopyCon was hands down the best event I've ever attended. The speakers were knowledgeable, the crowd friendly and enthusiastic and the venue amazing. If you're a copywriter, get yourself to this event pronto! I loved every minute of it! I'll be back next year.
Natasha David
Natasha David
05:22 06 May 18
Kate did it again - CopyCon18 was bigger, better and more informative than before (which was a high bar indeed to top). I loved all the speakers and the Mastermind sessions will help me implement real changes to my business. Thank you Kate and team!
Douglas Campbell
Douglas Campbell
22:37 06 May 18
Terrific day with a marvellous community of copywriters. Well organised. Relevant. Fun. Great way to learn new stuff, remember half-forgotten bits and connect with like-minded souls. Roll on #CopyCon19.
Nell Casey
Nell Casey
03:02 08 May 18
CopyCon18 was a well organised conference with a good mix of speakers and topics, and plenty of time for networking and meeting other copywriters. Such a great way to gain new ideas and insight from fellow copywriters, and leave inspired to make my own business better.
Trish Martino
Trish Martino
21:09 06 May 18
Copycon has finished up for another year, which is put on by Kate, it is an amazing conference and, if you are a budding or seasoned writer, this is one not to be missed. Kate is amazing, caring and one generous human being.
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