Kate Toon CopywriterThe Clever Copywriting School helps aspiring copywriters build a thriving copywriting business, hone their writing skills, connect with other writers and boost their confidence.

We’re also proudly the home of Australia’s premier copywriting conference – CopyCon. It’s the first of it’s kind and brings you hand chosen experts to give you the advice you need right now to run a successful copywriting business.

Who is it for?

We’re here for you if you’re…

  • Taking the leap into a life of freelance copywriting
  • Starting a career in writing at an advertising agency
  • Working within a marketing team
  • Writing copy for your own business website
  • Hoping to run a successful copywriting business

Even if you’re already an established writer, you could polish up rusty skills or learn about new areas of copywriting. It also helps seasoned pros learn a few new tips and techniques.


How it works

We can support your journey towards copywriting awesomeness in ten different ways, through:

  1. Online courses, webinars and workshops
  2. Directory listings
  3. Our copywriting community
  4. Regular coffee chats and coaching calls with me and fellow copy folk
  5. Monthly Masterclasses run by members in the community 
  6. Guest posting opportunities to build your profile
  7. Regular jobleads and referrals
  8. A unique copywriter toolkit
  9. Free advice, tips and posts
  10. Downloadable resources and offers

And as we know its tough when you’re starting out, so we try to keep the cost of our copywriting courses as low as possible.


Your questions answered.


Kind words from happy copywriters.


We give a little back.

Kate ToonOur story

The Clever Copywriting School was founded by successful copywriter Kate Toon. Her goal? To help other writers find the support they need (and the support she wished she’d had when starting out).

“I’ve learned so much by connecting with other great copywriters and feel that by sharing our highs and lows it makes us all better at what we do. I’ve always believed that we should see other copywriters as our colleagues not our competitors, and I wanted to encourage all copywriters to connect and share ideas, tips and know how.”


Find a copywriter or advertise your services to copywriters.

Want to be a successful copywriter?

Want to be a successful copywriter?

We can help!

We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

Copy Shop

Feel the love

Rashida Tayabali
Rashida Tayabali
01:42 06 May 18
I usually dread conferences/networking events but CopyCon was hands down the best event I've ever attended. The speakers were knowledgeable, the crowd friendly and enthusiastic and the venue amazing. If you're a copywriter, get yourself to this event pronto! I loved every minute of it! I'll be back next year.
Natasha David
Natasha David
05:22 06 May 18
Kate did it again - CopyCon18 was bigger, better and more informative than before (which was a high bar indeed to top). I loved all the speakers and the Mastermind sessions will help me implement real changes to my business. Thank you Kate and team!
Douglas Campbell
Douglas Campbell
22:37 06 May 18
Terrific day with a marvellous community of copywriters. Well organised. Relevant. Fun. Great way to learn new stuff, remember half-forgotten bits and connect with like-minded souls. Roll on #CopyCon19.
Nell Casey
Nell Casey
03:02 08 May 18
CopyCon18 was a well organised conference with a good mix of speakers and topics, and plenty of time for networking and meeting other copywriters. Such a great way to gain new ideas and insight from fellow copywriters, and leave inspired to make my own business better.
Trish Martino
Trish Martino
21:09 06 May 18
Copycon has finished up for another year, which is put on by Kate, it is an amazing conference and, if you are a budding or seasoned writer, this is one not to be missed. Kate is amazing, caring and one generous human being.
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