Denise Beecroft from Marketing Buzz
Who are you Denise Beecroft?
I have more than 25 years’ experience working in senior marketing roles and as a freelance copywriter and marketer. I’ve worked with million-dollar budgets and budgets that could be best described as working ’on the smell of an oily rag’.
As a marketing consultant, social media manager and SEO copywriter, I’ve worked with small and medium-sized businesses in IT services, landscape architecture, manufacturing, engineering, building, physiotherapy, hearing care and acupuncture.
I’ve also written fundraising campaigns and marketing plans for not-for-profits. My professional qualifications include a Masters of Commerce from UNSW and an ADMA Digital Marketing Certificate. Plus, I’ve done courses on copywriting, SEO copywriting, social media, editing, and profile writing. But it has to be said, that I’m still learning – and loving it!
What did you do before you became a copywriter?
My last real job was as a retail marketing manager at a national hearing care group. I’ve been working in marketing for ages.
How long have you been copywriting?
I’ve had my own business for about nine years now.
What has been your biggest copywriting career win?
It’s really been hitting an income level that I’m happy with. I love having a regular stable of clients I like, along with the occasional bigger one-off job to fill the coffers.
What was your worst copywriting career fail?
Deciding to work with a particular client I knew was going to be a pain. He was. I am getting better at saying no.
What is your number one fave copywriting tools?
The Hemingway app.
How do you deal with self-doubt?
Being part of TCCS has been great, as it’s clear many of us are in the same boat. As I say to my kids, “Just try your best”. So as long as I’m giving it a good go if things don’t work out I learn and move on.
What work-life balance/mental health tips do you have?
Make sure you program exercise into your week. I swim and go to a yoga class twice a week (each activity) and then fit in a few cups of tea with friends.
What tip would you pass onto any newbie copywriters?
Get a decent website. Follow the TCCS Facebook page. Do a copywriting/SEO course if it gives you confidence. Keep learning. Know there’s lots of work out there and sometimes when you’re starting out it takes a little time to build up.
What’s next for you?
I’m rolling along with my comfy part-time copywriting existence, especially while the kids are still at school. I want one more regular, medium-sized client who pays on time. But apart from that, I’m pretty happy.
Why do you love TCCS?
The generosity of the members who know and share pearls of wisdom every day. Kate is a powerhouse and a serious sharer. And Kate is supported by an amazing team behind the scenes.