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Sarah Spence from Content Copywriting


Who are you Sarah Spence?

Content strategy, content creation and SEO-focused copy for brands and businesses that want to engage and excite their customers.

Drawing on the expertise of my network of SEO copywriters, copy editors, and social media managers, we LOVE delivering exceptional strategies and content for our clients.


What did you do before you became a copywriter?

Relationship Manager at 3 Mobile, Shareholder Communications Consultant at Standard Life, Head of Guest Relations, and PR at Old Course Hotel, Senior Loyalty Marketing Manager at Citi.


How long have you been copywriting?

More than 16 years.


What has been your biggest copywriting career win?

Creating content for some of Australia’s best-known brands including Sheridan, LendLease and Qudos Bank.


What was your worst copywriting career fail?

Not believing in myself. I’ve said “No” to projects because I feared I wouldn’t be able to deliver. This hampered my career for a long time.


What are your number one fave copywriting tools?

Ooh! A hard one! Google Docs has to take the number one spot, I think.


How do you deal with self-doubt?

I’ve built a very close-knit, supportive team around me who I turn to when I’m unsure about myself or something in my business.
That, and a significant focus and dedication to my mental health management through exercise, meditation, and perspective.


What work-life balance/mental health tips do you have?

Make your mental health a priority most days – above work, family, and friends.
If you aren’t well, nothing else in your life can function well either.
And find what works well for your mental health. It’s different for everybody.


What tip would you pass onto any newbie copywriters?

Just say “Yes” to any project or opportunity, even if it scares the pants off you!


What’s next for you?

Scaling my content strategy and content production agency and continuing to create fantastic content for our clients.


Why do you love TCCS?

It’s a safe space to let your copywriting worries hang out and it contains, officially, the best bunch of humans on the whole internet.