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Copywriting Gurus: Meet Kate Toon

Jun 6, 2017 | 1 Comment

Kate Toon is an experienced copywriter, owner of The Clever Copywriting School and was a keynote speaker at CopyCon 2017. In this post Kate will tell us a little about her copywriting journey and the gems she has learnt along the way. [Tweet "Interview with...

Copywriting Gurus: Meet Kelly Exeter

May 30, 2017 | 0 Comments

Kelly Exeter is an experienced copywriter and was a keynote speaker at CopyCon 2017. In this post Kelly will tell us a little about her copywriting journey and the gems she has learnt along the way. [Tweet "Interview with copywriting Guru : Kelly Exeter....

Copywriting Gurus: Meet Glenn Murray

May 22, 2017 | 3 Comments

Glenn Murray is an experienced copywriter and was a keynote speaker at CopyCon 2017. In this post Glenn will tell us a little about his copywriting journey and the gems he has learnt along the way. [Tweet "Interview with copywriting Guru : Glenn Murray. #copywriting...

CopyCon 2017: More takeaways than a fish and chip shop

May 9, 2017 | 14 Comments

This post was written by TCCS member, Amanda Vanelderen Learning at Australia’s first dedicated copywriting conference Darling Harbour wasn’t sure what hit it. Almost 90 copywriters and content types swarmed like surprisingly cuddly bees for CopyCon,...

Featured member: Nicole Leedham

May 5, 2017 | 0 Comments

Each month we're singling out one of our members for extra love! The lucky member this month is Nicole Leedham In this post Nicole will tell us a little about her copywriting journey and the challenges she's faced so far. [Tweet "Featured member : Nicole Leedham...

Phone quote fear: how to avoid feeling pressured into giving a price

Apr 24, 2017 | 1 Comment

Or, 5 easy ways to stop getting cornered into phone quoting I know that lots of clients want to discuss pricing up front. But us copywriters are kind of less keen. Why? Because we’re terrified of being cornered. We’re worried about giving a price, then kicking...

7 (surprisingly common) copywriting mistakes that destroy your conversions

Apr 6, 2017 | 0 Comments

This post was written by TCCS member, Jay Admit it, you’ve been there. You come up with a marvellous bit of copy and proudly deliver it to the publisher, expecting marvellous results.You proudly pat yourself on the back. “This one is going to be a homerun.” And...

Featured member: Jenny De Lacy

Apr 4, 2017 | 0 Comments

Each month we're singling out one of our members for extra love! The lucky member this month is Jenny De Lacy. In this post Jenny will tell us a little about her copywriting journey and the challenges she's faced so far. [Tweet "Featured member : Jenny De Lacy...

Why writing for F-pattern readers is essential – and 4 tips to help you do it effectively

Mar 28, 2017 | 1 Comment

This post was written by TCCS member, Tanja Gardner Do you sometimes get the feeling people aren’t actually reading your web page copy? The information is clearly on the screen, but it doesn’t seem to be registering with anyone. Well, your instincts may be spot...

Featured member: Matt Fenwick

Mar 8, 2017 | 0 Comments

Each month we're singling out one of our members for extra love! The lucky member this month is Matt Fenwick In this post Matt will tell us a little about his copywriting journey and the challenges he's faced so far. [Tweet "Featured member : Matt...

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