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CopyCon 2017: More takeaways than a fish and chip shop

May 9, 2017 | 14 Comments

CopyCon 2017: More takeaways than a fish and chip shop Learning at Australia’s first dedicated copywriting conference Darling Harbour wasn’t sure what hit it. Almost 90 copywriters and content types swarmed like surprisingly cuddly bees for CopyCon, Australia’s first...

Featured member: Nicole Leedham

May 5, 2017 | 0 Comments

Each month we're singling out one of our members for extra love! The lucky member this month is Nicole Leedham In this post Nicole will tell us a little about her copywriting journey and the challenges she's faced so far. [Tweet "Featured member : Nicole Leedham...

Phone quote fear: how to avoid feeling pressured into giving a price

Apr 24, 2017 | 1 Comment

Or, 5 easy ways to stop getting cornered into phone quoting I know that lots of clients want to discuss pricing up front. But us copywriters are kind of less keen. Why? Because we’re terrified of being cornered. We’re worried about giving a price, then kicking...

7 (surprisingly common) copywriting mistakes that destroy your conversions

Apr 6, 2017 | 0 Comments

Admit it, you’ve been there. You come up with a marvellous bit of copy and proudly deliver it to the publisher, expecting marvellous results.You proudly pat yourself on the back. “This one is going to be a homerun.” And then, nothing. Crickets. Your copy converts like...

Featured member: Jenny De Lacy

Apr 4, 2017 | 0 Comments

Each month we're singling out one of our members for extra love! The lucky member this month is Jenny De Lacy. In this post Jenny will tell us a little about her copywriting journey and the challenges she's faced so far. [Tweet "Featured member : Jenny De Lacy...

Why writing for F-pattern readers is essential – and 4 tips to help you do it effectively

Mar 28, 2017 | 1 Comment

Do you sometimes get the feeling people aren’t actually reading your web page copy? The information is clearly on the screen, but it doesn’t seem to be registering with anyone. Well, your instincts may be spot on. But that doesn’t mean you’ve written lousy copy. It...

Featured member: Matt Fenwick

Mar 8, 2017 | 0 Comments

Each month we're singling out one of our members for extra love! The lucky member this month is Matt Fenwick In this post Matt will tell us a little about his copywriting journey and the challenges he's faced so far. [Tweet "Featured member : Matt...

5 affordable ways to build your copywriting profile

Feb 28, 2017 | 0 Comments

Smart ways to grow your brand and establish your business So, you’re officially a “copywriter”. Congrats! But the chances are you’re stressing over how to market yourself on a pauper’s budget. Granted - it can be a worry. However, if you think there aren’t any...

2017 Freelance Copywriting Survey Results

Feb 14, 2017 | 14 Comments

The facts and stats of being a copywriter Way back in 2013 I decided I wanted to know a little bit more about other freelance copywriters. I’m nosey like that. I wanted to know how much they were earning, how long they’d been in the copy game, and lots, lots more....

Featured member: Gemma Hawdon

Feb 14, 2017 | 1 Comment

Each month we're singling out one of our members for extra love! The lucky member this month is Gemma Hawdon. In this post Gemma will tell us a little about her copywriting journey and the challenges she's faced so far. [Tweet "Featured member : Gemma...

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