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Copywriting Gurus: Meet Glenn Murray
Glenn Murray is an experienced copywriter and was a keynote speaker at CopyCon 2017. In this post Glenn will tell us a little about his copywriting journey and the gems he has learnt along the way. [Tweet "Interview with copywriting Guru : Glenn Murray. #copywriting...
read moreCopyCon 2017: More takeaways than a fish and chip shop
CopyCon 2017: More takeaways than a fish and chip shop Learning at Australia’s first dedicated copywriting conference Darling Harbour wasn’t sure what hit it. Almost 90 copywriters and content types swarmed like surprisingly cuddly bees for CopyCon, Australia’s first...
read moreFeatured member: Nicole Leedham
Each month we're singling out one of our members for extra love! The lucky member this month is Nicole Leedham In this post Nicole will tell us a little about her copywriting journey and the challenges she's faced so far. [Tweet "Featured member : Nicole Leedham...
read morePhone quote fear: how to avoid feeling pressured into giving a price
Or, 5 easy ways to stop getting cornered into phone quoting I know that lots of clients want to discuss pricing up front. But us copywriters are kind of less keen. Why? Because we’re terrified of being cornered. We’re worried about giving a price, then kicking...
read more7 (surprisingly common) copywriting mistakes that destroy your conversions
Admit it, you’ve been there. You come up with a marvellous bit of copy and proudly deliver it to the publisher, expecting marvellous results.You proudly pat yourself on the back. “This one is going to be a homerun.” And then, nothing. Crickets. Your copy converts like...
read moreFeatured member: Jenny De Lacy
Each month we're singling out one of our members for extra love! The lucky member this month is Jenny De Lacy. In this post Jenny will tell us a little about her copywriting journey and the challenges she's faced so far. [Tweet "Featured member : Jenny De Lacy...
read moreWhy writing for F-pattern readers is essential – and 4 tips to help you do it effectively
Do you sometimes get the feeling people aren’t actually reading your web page copy? The information is clearly on the screen, but it doesn’t seem to be registering with anyone. Well, your instincts may be spot on. But that doesn’t mean you’ve written lousy copy. It...
read moreFeatured member: Matt Fenwick
Each month we're singling out one of our members for extra love! The lucky member this month is Matt Fenwick In this post Matt will tell us a little about his copywriting journey and the challenges he's faced so far. [Tweet "Featured member : Matt...
read more5 affordable ways to build your copywriting profile
Smart ways to grow your brand and establish your business So, you’re officially a “copywriter”. Congrats! But the chances are you’re stressing over how to market yourself on a pauper’s budget. Granted - it can be a worry. However, if you think there aren’t any...
read more2017 Freelance Copywriting Survey Results
The facts and stats of being a copywriter Way back in 2013 I decided I wanted to know a little bit more about other freelance copywriters. I’m nosey like that. I wanted to know how much they were earning, how long they’d been in the copy game, and lots, lots more....
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