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Today’s question is from Nicole. And Nicole wants to know
“How to balance current work with new clients?”
So in today’s video I want to talk about how to balance the need to keep on top of all your current work with the other need of taking time out to write proposals for new business.
It can be a real challenge for copywriters. I think there is a little bit of a misconception that when you become a copywriter you’re going to spend all your time writing. The truth is that you’re actually going to spend quite a lot of time working on your business rather than in your business.
What I try to do to stay on top of new client requests is set aside time each day to focus on new business.
So putting aside an hour a day or a couple of hours a week where you focus on getting back to clients and writing proposals for new jobs.
I tend to spend a little time each day on new business because I like to get back to clients as quickly as possible.
But I know that other copywriters prefer to batch all their new business tasks together and spend an entire morning working on proposals.
Another really important thing is to have your processes ironed out. So have a really good proposal template. You can buy one at the Clever Copywriting School website and also have a streamlined flow of emails so that really putting together a proposal takes a matter of minutes rather than a matter of hours.
Of course, it’s tempting to focus on the work that you have to get stuck in to that and get paid for it as quickly as you can. But it’s important to keep the flow of work coming in. So setting aside a little time each day or each week is the best way to stay on top of new client projects.
Some copywriters like to use a virtual assistant to work on their proposals for them but I prefer to write them myself and give them that personal touch.
I find by spending a little time each morning on new business I can enjoy the rest of the day writing copy for my existing clients, confident in the knowledge that the proposals are out there doing the good work for me.
