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    Featured member: Nicole Leedham

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Job posted: 05/05/17

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    Each month we’re singling out one of our members for extra love! The lucky member this month is Nicole Leedham

    In this post Nicole will tell us a little about her copywriting journey and the challenges she’s faced so far.
     

    Nicole Leedham | Bio

    With more than 15 years in corporate and government communication, as well as a journalism background, Nicole is a writer with sharp business acumen and a nose for a good story.

    She has a knack for taking the most technical information and re-writing for the layman to digest, and has worked with a range of clients from sole operators to large academic organisations.

    Her writing services range from brochures, press releases, trade journal articles and SEO web content to annual reports, corporate profiles and tender documents.

     

    Tell us about life before you became a copywriter, what did you do?

    I started my career as a print journalist. I did that for about 10 years (mainly at the Canberra Times), before going to the dark side to work with an ACT politician. From there, I was headhunted into a NSW Utility Company, where I stayed another 8 years, through a merger and becoming a mum.

    We moved to regional Victoria and then to Adelaide for my husband’s work, and I took a job as a journalist at Flinders University, and then spent four years managing a busy communications’ unit in a State Government regulatory and enforcement authority (SafeWork SA).

    I have been running my own copywriting business for nearly 6 years.

     

    Why did you decide that copywriting was the right career for you?

    I have always loved to write, and the more senior I become in my field, the further away I got from what I really wanted to do. Instead, I was managing people and budgets and the only writing I got to do with lengthy minutes and ministerials.

    So I jumped shipped, much to the consternation of colleagues who thought tenure in the public sector was the bees knees.

    I like the flexibility and variety of the work. And the fact I can work in slippers in winter.

     

    What challenges have you faced since becoming a copywriter?

    I will never get used to the feast or famine aspect of being a sole trader.

    I am either so busy, I can barely find time to have a shower, or things are so slow I can almost see the tumbleweeds through my office.

     

    Tell us about your favourite client so far?

    I have been lucky in that I have had loads of great clients. It is hard to pick a favourite.

    But in general, my favourite clients are those who treat me as a business partner and a professional.

    Who respect my skills and knowledge. Who are responsive and who appreciate deadlines. And who pay their bills on time :).

    It also helps if they are just nice people.

     

    Tell us about your worst client experience so far and the lessons you learned?

    I am going through the worst client experience right now (in fact, I have an email that ends our relationship sitting in my drafts!).

    Basically, they have drip-fed information, provided vague feedback and stretched deadlines on a project that started 9 months ago.

    And then they act as if the copywriter is some kind of magician that can pull a rainbow-coloured unicorn out of a pile of doo-doo.

    Must send that email.

     

    How has becoming a copywriter changed your day to day life?

    I used to get migraines every couple of months in my senior government role.

    I haven’t had one in nearly six years. That is a winner right there!

     

    What one tip would you pass on to someone looking to make the move into copywriting?

    Back yourself.

    Don’t take low (or no) paying gigs for the experience (or even worse, for exposure).

    Build up a business on the side, get a few clients and just jump! The worse that can happen is you will need to find part-time work in the dry spells.

     

    Over to you

    Have you had any similar experiences to Nicole? Please share in the comments below.

     

     

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    Featured member: Jenny De Lacy

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Job posted: 04/04/17

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    Each month we’re singling out one of our members for extra love! The lucky member this month is Jenny De Lacy.

    In this post Jenny will tell us a little about her copywriting journey and the challenges she’s faced so far.
     

     

    Jenny De Lacy | Bio

    If the purpose of great copy is to let clients get to know, like, and trust you – then video lets them connect with you as well.

    It’s the next best thing to meeting people in person.

    Or if you’re an introvert, it’s the best thing.

    I know it can be awkward and cringe-worthy to see and hear yourself on video.

    That’s why I create video marketing strategy to suit you, your budget and your clients. From strategy, to content planning, and scripts that suit your personality and get your message across.

    My 25 years experience with audiences from 2-200 – crafting messages and presentation confidence, is core to my business. I can make video marketing work for your business too.

     

    Tell us about life before you became a copywriter, what did you do?

    I’d worked in learning and development across multiple industries for 20-odd years. I studied a Masters in Education and Training, and saw my future in a corporate training room with senior leaders.

    But a full time contract in 2014 put a stop to that.

    Although the team were expertly skilled and dedicated to providing the right learner focused training and support, the overall team was riddled with corporate bully types, and I, (and my kids), just couldn’t put up with it.

    I decided not to work with clients that weren’t a ‘good fit’ ever again. Or even full time hours, until I had wrangled the boys through secondary school.

    So I learned as such as I could about copywriting. And ignored that plenty of my new peers had advertising and marketing backgrounds.

    I knew I could write client-centred copy. I also knew that I could take a vague ‘project brief’ and turn it into a final product that made everyone happy.

     

    Why did you decide that copywriting was the right career for you?

    I have been crafting audience focused messages for more than 20 years, and knew I wanted to keep doing just that.

    I needed to work family-friendly hours, be a professional addition to a client’s virtual ‘team’, and be able to wear leggings and ugg boots.

    I needed a career where clients could benefit from my skills and expertise, and I still delivered on my commitments without going crazy.

     

    What challenges have you faced since becoming a copywriter?

    I am a natural extrovert. The traditional copywriter is not. Sitting behind my laptop without speaking and interacting with people does not a happy Jenny make.

    So I turned to interactive online groups, The Clever Copywriting Community at the top of the list, to keep me sane.

     

    Tell us about your favourite client so far?

    It’s a close race between my biggest video marketing client who involved me in the whole process from strategy, to scripting and editing videos for their email marketing.

    To ongoing clients who trust that I ‘get them’, and so provide wonderful and heart warming feedback to all who’ll listen.

     

    Tell us about your worst client experience so far and the lessons you learned?

    Interestingly, since my self nominated ‘corporate bully’ clients, I cannot say I have had a terrible copywriting client.

    I put this down to how much I have learnt from Kate Toon about systems, client management, and choosing contracts we can do, without losing our minds.

     

    How has becoming a copywriter changed your day to day life?

    I have been able to balance my desire for learning, connecting, making a difference and gaining recognition for a job well done.

    I moved from a ‘contractor’ mentality to ‘business owner’. And I get to wear ugg boots when it’s cold, which is more than six months a year in Melbourne.

     

    What one tip would you pass on to someone looking to make the move into copywriting?

    Run your own race – find someone you admire, but don’t try to compare to everyone out there or you will constantly doubt your ability.

    Choose your speciality and dive into learning as much as you can about it to improve your skills to make maximum difference to your clients.

     

    Over to you

    Have you had any similar experiences to Jenny? Please share in the comments below.

    Long description :

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    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

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    Featured member: Matt Fenwick

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Job posted: 08/03/17

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    Each month we’re singling out one of our members for extra love! The lucky member this month is Matt Fenwick

    In this post Matt will tell us a little about his copywriting journey and the challenges he’s faced so far.
     

     

    Matt Fenwick | Bio

    Tall, pleasant, with a hint of ginger, Matt Fenwick’s love of words was confirmed when, as a ten-year old boy, he was given a Collins Dictionary/Thesaurus, which he proceeded to clutch to his chest and roll around on the floor in delight.
    He is now greyer, and more contained, but remains the same in most other respects.

     

    Tell us about life before you became a copywriter, what did you do?

    Definitely one of those meandering paths. I always loved words, but had no idea how to turn that into a career (other than starving novelist).
    So I studied law, and lived the life of the itinerant researcher/academic for a while. But then got more and more interested in clear writing and plain English. So I joined the public service as a policy adviser.
    Then I realised that policy just did my head in, so I shifted to coms. Then I realised that public service blah and beigeness was killing me inside, so I left to work for myself.

     

    Why did you decide that copywriting was the right career for you?

    The vocation for me is content. So part of that’s writing it, but I’m also nerdishly fascinated by everything else around content – IA, branding, workflows, capability development.

    I love being able to swing between really abstract strategy stuff and sitting down and smashing out some copy.

     

    What challenges have you faced since becoming a copywriter?

    Self-confidence is a big one. I’m naturally introverted, so learning to project confidence is a work in progress.
    And non-sleazy sales techniques.
    But working for myself is a huge growth opportunity – my friends tell me I’m way happier, and just a better chap. Also I need to be more systematic about marketing, but am very pleased to inform you that my website redevelopment is underway.

     

    Tell us about your favourite client so far?

    Gosh. Carona would be one. They’re an Aussie manufacturing success story (they do industrial roller doors, freezer doors etc).

    They’re very very good at what they do, but are confident in that, and open to advice. They’re grateful. Also, money has never been a problem.

     

    Tell us about your worst client experience so far and the lessons you learned?

    Ha! I had one last year – a referral from a marketing consultant. It was in the ‘wealth generation’ space.

    My contract was with the client direct, but the marketing consultant inserted himself into the middle of conversations – so for example, when the client wasn’t happy with the first draft, they talked it over with the marketing consultant, not me.

    They wanted a further meeting to discuss, which was outside of scope, so I was like ‘you need to pay more $$$’. It all went south after that – debt collection etc.

    What did I learn?

    1) Where there’s a third party involved (other than the client), be very clear on the lines of communication and what their role is

    2) Be a bit flexible. I know you’ve talked about this on the Pod – so have a clear scope, but be prepared to bend that a little if it makes the difference between the project being derailed, and it shuffling along. I think if I’d had that meeting with the client, a lot of the guff could’ve been avoided.

    3) Cut dickheads loose. The marketing consultant was zero help on the non-payment issue (and had referred a couple of other duds) – so I’m no longer doing business with him.

     

    I love being able to swing between really abstract strategy stuff and sitting down and smashing out some copy.

     

    How has becoming a copywriter changed your day to day life?

    I don’t come home with a gnawing hole in my stomach.

     

    What one tip would you pass on to someone looking to make the move into copywriting?

    Loving??? Don’t be too much of a purist about following your niche in the early days. It’s absolutely fine to have a few ideas about the type of work you want to do, but…

    1) It’s also fine to take some short-term contracts via a recruitment agency for cashflow and contacts (I didn’t do this because I was all about flying the freelancing flag, and chasing my own leads – but I could’ve done with the money.)

    2) You may discover that what you love is very different to what you thought you’d love.

     

    Over to you

    Have you had any similar experiences to Matt? Please share in the comments below.

    Long description :

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Cart

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop







    Featured member: Gemma Hawdon

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Job posted: 14/02/17

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    Each month we’re singling out one of our members for extra love! The lucky member this month is Gemma Hawdon.

    In this post Gemma will tell us a little about her copywriting journey and the challenges she’s faced so far.
     

     

    Gemma Hawdon | Bio

    Gemma has over a decade’s experience writing articles for magazines, blog posts, web content, marketing copy and short stories.

    She’s worked in marketing both on the client side for large corporations like GE Capital and Yahoo! and also as an account manager within global marketing agencies such as Publicis Group.

     

    Tell us about life before you became a copywriter, what did you do?

    I’ve always dabbled in writing – my entire family are writers so it’s in the blood.
    When kids came along, I took time out so that I could be there for them full-time, but also to focus on writing. I delved deeper into the writing process taking courses, writing a middle-grade book and several short stories.
    My confidence was boosted when a few agents showed interest and one of my stories was selected as a finalist in a high profile creative writing competition.

     

    Why did you decide that copywriting was the right career for you?

    It was only natural, I guess, for me to combine two great passions – marketing and writing.

    I’m drawn to copywriting on so many levels – in the play of words, the psychology behind the message and understanding people and brands.

    I think copywriting is one of the best jobs on earth.

     

    What challenges have you faced since becoming a copywriter?

    I think the challenges are more practical for me.
    Being tough about my terms and conditions, chasing payment etc.
    Most clients are great, but everyone’s busy and it’s easy to get walked over when you’re not clear about your procedures.

     

    Tell us about your favourite client so far?

    I have a few clients with a wicked sense of humour who make me snort. I miss that about office life, the buzz of being part of a team, the chaos, the stress.

    So I love it when a client can bring a slice of that world back for me.

     

    Tell us about your worst client experience so far and the lessons you learned?

    I once took a potential new client out for coffee, even bought him cake. When I sent my quote, I never heard back.

    My rates are mid-range, so I thought that very rude. I only take existing clients out for coffee now – and they buy their own cake :-)

    I think copywriting is one of the best jobs on earth.

     

    How has becoming a copywriter changed your day to day life?

    I’m constantly learning because the industry is constantly changing. Communication evolves. Technology evolves.

    Also, as a business owner, improving practices, managing finances etc. There’s rarely a dull day, even the cloudy ones.

     

    What one tip would you pass on to someone looking to make the move into copywriting?

    Read. Learn. Don’t be afraid to make mistakes.

    Plunge in – and above all, join TCCS. It will take years off your journey to success!

     

    Over to you

    Have you had any similar experiences to Gemma? Please share in the comments below.

    Long description :

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Cart

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop







    Featured member: Heather Woods

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Job posted: 10/01/17

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    Each month we’re singling out one of our members for extra love! The lucky member this month is Heather Woods.

    In this post Heather will tell us a little about her copywriting journey and the challenges she’s faced so far.

     

    Heather Woods | Bio

    Heather has been dazzling the world of digital content and publishing for over a decade, with the likes of Yahoo UK and Ireland, Yahoo7 Australia, as a freelancer and client side.

    She’s worked with global agencies such as Starcom Mediavest, Zenith Optimedia, MEC, OMD and managed clients such as The West Australian, Prime7, Pacific Magazines, ASX, V8 Supercars, Seek and Realestate.com.au. Heather lives and breathes content and is a fanatic for getting things right.

    She has a family-friendly approach to business and believes that your family shouldn’t be an obstacle to your success. All meetings are child-friendly.

     

    Tell us about life before you became a copywriter, what did you do?
    I’d worked in digital media for a decade before truly moving to copywriting to make a living.
    Working on big, global brands from both a sales and marketing perspective gave me huge insights in what works and what doesn’t, in the content world.

     

    Why did you decide that copywriting was the right career for you?

    I’ve always loved writing. But I wanted to write about everything and not be limited by a niche.
    I started blogging, and set up sites for different categories and it all got too hard to manage. Then, I realised I could write for clients, and learn about their world and earn a living. My writing became limitless :)

     

    What challenges have you faced since becoming a copywriter?

    The hardest thing is probably developing the confidence to approach new clients.
    Getting the business side set up is ok, if you’re savvy or happy to ask for help. But come crunch time, it’s all on you.

     

    Tell us about about your favourite client so far?

    My favourite client so far was one who needed a website from scratch.
    He’d obviously done his research and engaged a brand consultant who helped him manage the project and his budget effectively.
    They engaged me and completed my brief in an enormous amount of detail that made the end product so much better.
    He had the idea in his head and was open to the ideas I gave him. But most important to me, he gave feedback. He told me what he did, and didn’t like.
    This is important for having a happy client. And he paid his invoice the day I gave him final copy! He really was a pleasure to work with.

     

    Tell us about your worst client experience so far and the lessons you learned?

    Once, I wasn’t clear enough in my proposal and the client had much higher expectations (and a stubborn streak) than what I thought the scope was. The project ended up taking me twice as long and I earned half as much. Now, every detail is covered and my briefing calls are more explicit.

     

    How has becoming a copywriter changed your day to day life?

    I’m in control of how each day pans out. I can be flexible and fair to both my family and my clients – and I enjoy working each day.
    I’m more organised than ever and my time is productive. Plus I don’t sit in 4 hours of traffic each day.

     

    What one tip would you pass on to someone looking to make the move into copywriting?

    Slowly build your business on the side of a full time gig, before making the full plunge. It takes time to generate a healthy client list that will actually pay your bills.

     

    Over to you

    Have you had any similar experiences to Heather? Please share in the comments below.

     

    Long description :

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Cart

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop







    Featured member: Tanya Younan

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
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    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

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    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Job posted: 13/12/16

    Industry:

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    Location:

    Brief:

    Each month we’re singling out one of our members for extra love! The lucky member this month is Tanya Younan.

    In this post Tanya will tell us a little about her copywriting journey and the challenges she’s faced so far.
     

     

    Tanya Younan | Bio

    Tanya began her communications career in public relations, working across the public affairs, finance and community relations sectors. After three years she moved in-house to work in internal communications at both IAG and Westpac. She spent the next 8 years writing communications, and planning strategies, across a wide range of audiences and programs.

    During this time she also studied life coaching and decided to leave corporate and work as both a life coach and holistic practitioner. Soon after, she started a family and continued to see clients while raising her three children.

    She has now combined all her loves into one business; where she writes communications, including SEO website copy, brochures, flyers, Blogs and more, for health, wellness, holistic and conscious businesses.

     

    Tell us about life before you became a copywriter, what did you do?

    The last few years have been a juggle for me between raising my three children and seeing clients, both as a coach and writer. During this time I have developed my love for health and wellness; and have learned about creating a balance between work, family, healthy living and enjoyment! Before that, I spent nearly ten years working in corporate in various communications positions. I certainly learned about writing for different audiences, and how to tailor messages appropriately. I feel my life now, however, is the most balanced it’s been – I’m able to meet the demands of work, kids and health in a way that suits me.

     

    Why did you decide that copywriting was the right career for you?

    I love writing. I have always loved writing. For me, it’s the most natural way to express myself. It has always been a part of everything I’ve done.

    When I was working as a coach and holistic practitioner, I saw so many brochures and flyers from other therapists, and I couldn’t believe how badly they were written and presented. I always loved writing my own marketing materials and felt proud of how professional they looked.

    A few years ago I took a break from seeing clients. During this time someone close to me suggested I start a business doing marketing for holistic, health and wellness businesses.

    That was my light bulb moment. I thought, of course! I love writing, I love helping people to succeed. Why not combine it all together into one business.

    That’s where Word Space was born. Copywriting also gives me the freedom to work for clients in between school hours, so I can be there for my family when they need me.

     

    What challenges have you faced since becoming a copywriter?

    My major challenge is staying focused on my writing, when there are conflicting family needs. It’s always a challenge when you work from home and have a family.

     

    Tell us about your favourite client so far?

    My favourite client is a children’s publication that I prepare Sponsored Advertising Blog posts for.

    They are great to work with; and always provide me with the information I need so I can write the best post possible for the client. And in most cases, my posts are approved first draft.

     

    Tell us about your worst client experience so far and the lessons you learned?

    Oh my goodness. I had a bad experience just recently where a client was unable to let go of the writing process; and after my final draft, just had to insert her own final paragraphs into the midst of all my copy.

    This was after a number of copy revisions had already taken place. She got quite upset about my suggesting her additions needed editing, and I had to learn to let it go myself. She later became quite nasty on the phone and I had to take it all on board as a huge learning experience for me.

    What I learned was to become very clear from the outset on how many copy revisions are included; and to remind the client throughout the writing process where we are in the copy cycle.

    And, final round of copy is the final round. Any additional changes are to be billed at my hourly rate.

    These are all important lessons most copywriters need to learn when they first start out. Be clear on what’s included and charge yourself out appropriately.

    “What I learned was to become very clear from the outset on how many copy revisions are included.”

     

    How has becoming a copywriter changed your day to day life?

    Becoming a copywriter has given me a renewed sense of purpose and direction in life.

    And I can hand-on-heart say, that Kate Toon and The Clever Copywriting School has been hugely responsible for this. Before joining TCCS I felt like a lone fish in an ocean of freelancers. Now I have a home. I have the freedom to write when it suits me, and I get to work with clients that I love.

    Plus I get to honour my two main work passions: writing; and supporting others to succeed. Happy days!

     

    What one tip would you pass on to someone looking to make the move into copywriting?

    Do it!

    But really consider if this lifestyle is the one for you.

    While the freedom to work your own hours is great, it can get a bit lonely at times typing away at home for hours on end. But if writing is your song, and freedom is your dream; give it a go and see what the future brings.

     

    Over to you

    Have you had any similar experiences to Tanya? Please share in the comments below.

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