Copywriting business Archives | The Clever Copywriting School

CopyCon 2018. Making copy great again.

by Kate Toon | May 11, 2018 | Copywriting, Copywriting business

When more than 150 freelancers simultaneously shed their slippers, do their hair and emerge from behind their computer screens, it can only mean one thing. CopyCon, Australia’s only dedicated conference for copywriters, is back baby. CopyCon 2018 proved to be bigger,...

Copywriting sub contracting: A how to guide

by Kate Toon | May 1, 2018 | Copywriting, Copywriting business, Sub-contracting

Have you ever considered sub contracting for another copywriter? It can take the pressure off trying to find clients yourself, and if you’re comfortable being at the mercy of someone else (and their quirks) it can be rather lucrative. On the flip side, if you...

CopyCon and XERO: The perfect partnership

by Kate Toon | Feb 6, 2018 | Business copywriting, Content marketing, Copywriting Advice, Freelance life, Marketing Copywriting

What Xero’s sponsorship means for the Copywriting Conference Well slap my bottom and call me Susan, I’m SOOOO excited to announce that Xero have signed on the dotted line as the primary supporter of CopyCon. (It’s Australia’s first and only copywriting...

Destressing tips for copywriters: 24 unconventional ideas

by Kate Toon | Dec 5, 2017 | Copywriting business, Freelance life

Let’s be honest, copywriting can be a stressful line of work. The deadline is looming. The client is being a shit gibbon. You can’t quite capture the tone of voice needed. And, you have 806 overdue emails. So with all this going on, how do you distress, find your...

Home office frenemies: Why a co-working space might be just what you need

by Kate Toon | Jul 11, 2017 | Copywriting Advice, Copywriting business

Home office frenemies: Why a co-working space might be just what you need A few good reasons to get out of the house Last summer, I spent the first few weeks physically baking in my apartment. For the first time, I went looking for a nice air conditioned co-working...

Professional development for copywriters

by Kate Toon | Jun 13, 2017 | Copywriting business

Professional development for copywriters Learn more to earn more (it’s easier than you think) How much time do you spend on professional development? If you answered “Never” or “Huh?”, you’re not alone. As a freelance copywriter, you don’t have an HR department to...