How to find copywriting clients

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    This post was written by TCCS member, Nadine Crowe

     

    Top 10 tips for finding freelance copywriting jobs

    1. Tap your personal networks
    2. Leverage your professional networks
    3. Talk to people about what you do
    4. Connect with connectors
    5. Partner with related industries
    6. Believe in what you have to give
    7. Practice warm outreach
    8. Go where your clients are
    9. Be professional
    10. Join a good copywriting community

    Whether you’re new to copywriting or a seasoned professional, it’s likely you’ll find yourself looking for more clients at one stage or another. Check out these top 10 tips for finding copywriting clients.

     

    1. Tap your personal networks

    Don’t be shy. Use your social pages to let people know what you are doing, and be clear that referrals and recommendations do help. And don’t underestimate the potential of corporate friends and family. They work in businesses that often need freelance copywriters but often don’t know where to find them or who they can trust. Make sure your contacts know what you do. You never know when they or someone in their network might need a copywriter.

     

    2. Leverage your professional networks

    In the words of a wise copywriter at the recent CopyCon19 copywriting conference, “LinkedIn is where clients with money hang out” [Kate Toon]. People on LinkedIn are actively looking for business opportunities. Make use of your professional connections. And if you aren’t sure how to create your profile, or haven’t optimised it for your copywriting services, check out Kate Toon’s LinkedIn Booster Course (free for members).

     

    3. Talk to people about what you do

    Chat to people about what you do. The easiest way to start is to simply ask others what they do and then listen. More often than not they’ll reciprocate and ask what you do. It’s not the time for a sale’s pitch, but letting people you meet know what you do and chatting about it can lead to potential opportunities.

     

    4. Connect with connectors

    Sometimes all it takes is an introduction. Even better than talking to people about what you do is to talk specifically with people who are connectors. It could be a friend who seems to move effortlessly between multiple social groups, or your hairdresser whose day cuts across the full spectrum of society. These people could provide you with just the connection you need. So don’t miss an opportunity to chat with them about what you have going on.

     

    5. Partner with related industries

    Contact businesses in related industries with a similar audience to yours, and see if they’d be interested in teaming up. Designers, developers and SEO experts are perfect for partnering up with as they often need copywriters for large and ongoing projects. And don’t forget creative agencies that need to bring in additional copywriters for big projects without having to employ them on an ongoing basis.

     

    6. Believe in what you have to give

    This isn’t to make you feel better about yourself, or to give you the confidence to put yourself out there. Genuine confidence is so damn magnetic in the same way insecurity repels. Clients are drawn to you when you have a genuine belief in yourself and what you offer. And it reveals itself in so many ways – from your tone of voice, the interplay of conversation and the way you listen, even what you do with your hands. Know the value you bring and be clear on what your copy can deliver.

     

    7. Practice warm outreach

    Hate the thought of cold outreach? Then change the way you think about it. Warm outreach is all about building relationships rather than selling anything. Instead of emailing people to sell them something, contact them just to make a connection. Let them know you’re available to help in the future should they need it, but don’t expect anything from them. Set the tone, and it changes how others respond. Circle back after a set amount of time to see if there’s anything they need. Make your goal to hit your target of warm outreaches instead of sales outcomes, and you may well get the outcome you were hoping for.

     

    8. Go where your clients are

    Attend conferences and events where you know your customers will be. Share your knowledge. If you’re brave enough, get up on stage and speak. Let people see the value you bring. Join Facebook groups where you know your clients hang out. Even if you haven’t chosen a niche, choose a topic you enjoy or have an interest in so you know which businesses or groups to approach. The more specific you get in identifying your ideal clients, the easier it is to know who to approach. And this doesn’t lock you into a niche, it’s simply a means to get started. Visit local businesses and let them know what you do and how you can help.

     

    9. Be professional

    A lack of professionalism can be the Achilles heel of many a copywriter. So much time and effort goes into finding the client, only to stumble at the final hurdle because the client senses something’s not quite right. There are lots of ways clients gauge whether you are the real deal and someone they can trust. Demonstrate professionalism by having contracts in place. Know the going rate for copywriters and complete your own rate card so you’re never caught off guard. Present your work in a properly formatted Copy Deck. Pick up the Copywriter Ultimate Pack from the Clever Copywriting School and have all the templates and contracts you need for that professional touch. Get professional photos taken and logos designed, and have your business cards ready to go

     

    10. Join a good copywriting community

    Of all the things you can do to find new copywriting clients, joining a good copywriting group is the piece de resistance. Not only do copywriters share opportunities and refer jobs to one another, they’re also a huge source of encouragement, advice and support. In The Clever Copywriting School (TCCS), annual members can also create their own directory listing where prospective clients look for potential copywriters. Even more exciting, TCCS now has a job board where clients list copywriting jobs only members can apply for. And to top it off, TCCS members get a 20% discount on all templates and courses available in The Copy Shop.

     

    Conclusion

    There’s so much you can do without paying a cent to land more clients. But they involve significant action and a certain level of mental resolve. If you feel like you could use more support, and you can make the investment, TCCS membership might be just what you need. TCCS membership gets you access to the best copywriting job board down under, one of the most encouraging and supportive copywriting communities around, and a 20% discount on all Copy Shop templates, contracts, and courses. It’s a great way to fast track your copywriting career.

     

    Over to you

    Which one of these top 10 tips for finding copywriting clients will you try?
    If you liked this article, please share it.

     

    About Nadine

    Nadine Crowe is a Melbourne copywriter and SEO consultant obsessed with good coffee and salted caramel ice cream.

     

     

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop








    CopyCon19: The Official Review

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    How attending CopyCon19 improved my self-esteem and my business ?

     

    Hello. My name is Sue-Ellen, and I’m a copywriter.

    I’m also an introvert (*reaches for a paper bag*), not a fan of conferences and all those people (*opens the paper bag*) and currently suffering from almost paralysing imposter syndrome (*starts huffing into the paper bag*).

    So WTF was I doing booking a ticket to CopyCon19? Like, seriously. What the actual…

    But encouraged by those who have attended previous CopyCons (Australia’s only conference for copywriters), I found myself booking my ticket and winging my way to Melbourne.

    So did the promise of great learnings, support, fun, friendship, an endless supply of good coffee and, most importantly, a dedicated ‘Don’t talk to me’ zone come to fruition?

    You bet your arse it did. So much so that I was waving my credit card in the air, ready to book #CopyCon20, before the day was out.

    Want to know why?

    Then keep reading as I take you through my day at CopyCon19.[1]


     

    Conference Opening with Kate Toon (as introduced by Jenny De Lacy)

     

     

    The conference Mistress of Ceremonies was Melbourne’s own Jenny De Lacy, the Coachest with the Mostest[2]. She not only kept things moving along with almost military precision but also made us laugh, let us know when we could grab more coffee, and threw the occasional t-shirt at someone’s head.

    As Jenny introduced our own Dear Leader Kate Toon, internationally renowned SEO Goddess, creator of our beloved The Clever Copywriting School (TCCS) Community and misfit Pommie who now calls Australia home, to officially open the conference, a hush fell over the room.

    We watched in silent awe as she made her way across the stage, a choir of angels singing sweetly with her every step.

    Ha! As if.

    Kate took to the stage amid cheers, whoops and applause, and worked the room like a rock star. And I’m talking old-school rock star here. Jagger. Mercury. Williams. Toon.

    It works. What can I say?

     


     

    Robert Gerrish – I’m rubbish, but don’t tell anyone

     

     

    Robert, creator of the Flying Solo community and author of the small business bible The 1-minute Commute, wanted to chat about the dreaded imposter syndrome.

    I was all eyes, ears and pen at the ready. I was ready to banish this demon beast.

    Robert challenged us to look at ourselves honestly, identify what was holding us back, acknowledge it, and then get over it.

    Okay, so it was a bit more involved than that. But basically, that’s what he did.

    He also signed copies of his latest book and took photos with his adoring fans at morning tea. He ran out of books. He didn’t seem bothered. 😉

     


     

    Suzanne Chadwick – Building an unbeatable brand for you and your client

     

     

    Suzanne wandered onto the stage wearing a headdress that would make drag queens drool! She’s vibrant, colourful and great fun.

    She also knows her shit.

    A renowned brand consultant, Suzanne was tasked with helping a bunch of (mostly) freelance copywriters build their own brand. It’s something we all know we have to do, but many of us don’t have the vaguest idea where to start.

    She showed us how we’re slowly moving into a new revolution—the Revolution of the Heart—and how we as copywriters are in the prime position to drive it forward and help people make the connections they so desperately want.

    Yep, Suzanne sorted us out.

    Okay, so she made us understand where to start. Baby steps.

    If we build it, they will come.

     


     

    Ryan Wallman – Making taglines work

     

     

    Ryan, an acclaimed copywriter, is all about the tags.

    People think it’s easy to create good taglines. After all, it’s only a couple of words, right?

    Yeah, nah.

    As any good copywriter knows, a memorable tagline is worth its weight in gold. And Ryan was here to break it down and help us all create that marketing gold.

    All in just 4 words.[3]


     

    Sophia Arthur – Money talks: How I charge more and stress less

     

     

    Sophia was the first member of The Clever Copywriting School Community (TCCS) community to take the stage for CopyCon19.

    A successful health and wellness copywriter, Sophia was here to talk money.

    Specifically, how to stop doing this and start doing that so you can find your perfect clients who will be happy to pay your invoices. And pay them on time.

    Because you’re worth it.

     


     

    Aaron Agius – The secrets to advanced content marketing and SEO

     

     

    The first thing Aaron, marketing/SEO expert and co-founder of Louder.Online, did when he hit the stage was to have us all play a game online.

    But this was no Candy Crush Saga.

    This game was to help us understand the Google Gods and how to choose the perfect sacrifices to appease, rather than flinging any old thing onto the altar.

    Did you know 90% of online content gets no traffic from Google?

    No that’s not a typo. Ninety percent is correct.

    Scary, huh?

    If you want to change all that, you can find some excellent SEO copywriters here.

     


     

    Kate Toon – Keynote: Surviving the copywriting client dating game

     

     

    As the conference keynote speaker, Kate was all about building long-term, loving relationships with our clients.

    Or not.

    Being a modern woman with modern sensibilities, Kate understands that sometimes both copywriter and client just want a quickie in the corner.

    Not all relationships are created equal. And that’s perfectly okay.

    Kate talked us through those first tentative but exciting emails and calls. She gave us the codes for the appropriate mood lighting as we delved into the nitty gritty of copywriting and started to really talk dirty.

    She made us feel good about wanting to stay and build something special, or to walk away with that secret smile of a job well done.

    She even hugged us as we spoke about breaking up, and how it is hard to do.

    Whether we wanted to swipe right, swipe left, or go out for cocktails, Kate made us feel great about our choices.

     


     

    Bernadette Schwerdt – 7 secrets to writing copy that gets results every time

     

     

    I have a special place in my heart for Bernadette—author, speaker, consultant and teacher.

    She taught the very first copywriting course I did with the Australian Writers’ Centre. She was the first person who looked at my work and said it was good. That I was good.

    She made me feel like I could be a copywriter.

    So I was thrilled she was part of this conference. And the secrets, formulas, tricks and tips she showed me back then that I still use (very successfully) now are exactly what she presented to this gathering of my colleagues and peers.

     


     

    Amanda Vanelderen – How (and why) to take the perfect brief

     

     

    Amanda, copywriter and author of the best little writing help book in the world, Write Better (How to cut the crap and say what you mean), was the second member of The Clever Copywriting School Community to take to the stage.

    And she was here to tell us why we were all doing it wrong. Taking the client brief, that is.

    I know I’m guilty of not giving the brief, possibly the most useful document in the entire project, the attention it deserves.

    Like a new lover, we need to nurture and tease out all its secrets so when it comes time to strip off, everyone loves what they see.

    Oh yeah.

     


     

    Liz Green – How to win more jobs with a wrinkly face

     

     

    Liz, who moonlights as a full-time housesitter when she’s not writing, was the next TCCS member to speak. Liz found herself copywriting a little later in life, and was keen to share her story to encourage others to take the leap and follow their dreams.

    Liz was not an eager-eyed 22-year-old ‘gun’ when she took the plunge into copywritinghood[4]. No, she came to it in a rather roundabout way.

    Just like I did.

    Personally, I found Liz’s talk one of the most compelling of the conference because her story mirrors mine. And I love hearing people’s stories.

     


     

    David Bell – Creative director Q&A: design, agency work, ideation and more

     

     

    David sat down with Kate and talked all things agencies—from how, to why, to where, to whom. Everything was open for discussion.

    It was interesting to hear someone from agency land talk about creating and copywriting. As a freelancer, working in an agency is like another world. For some, it’s a nightmare. For others, it’s just a dream.

    But from what I see, hear and read, a lot of freelancers sit somewhere in between—happy to work for and with agencies as the need or work arises, but for the most part still wanting the freedom and autonomy freelancing provides.

     


     

    Donna Webeck, Nerissa Bentley and Rachel Alt – How niching made me a more successful copywriter

     

     

    To niche or not to nice. That is the question. And it’s a question many freelancer copywriters ask themselves at some stage in their career.

    So who better to ask than a panel of three TCCS members who have very successfully niched into three different areas.

    Donna is a real estate and property expert who gets to wander through million-dollar properties for a living.

    Nerissa is a health and wellness specialist who knows how to turn all the medical gobbledygook into interesting and relatable copy.

    And last, but certainly not least, Rachel is the absolute authority on turning even the most boring finance and insurance copy into words people want to read.

    These three ladies showed us how niching into an area you want to write about can be the best thing you can do for your business. Sure, it can be scary. But if it’s what you love, then why not become an expert and offer your clients the very best money can buy?

     


     

    Rob Marsh – Keynote: sales pages: why how Americans do them better

     

     

    Rob, our token Yank for the day, was here to show us the mysterious ways of the American copywriter.

    Anyone who has wandered into a group of American copywriters and watched for a few hours will understand there’s a world of difference between American and Australian copywriters. It can be very confronting.

    But why?

    Well, that’s what Rob was here to show us—how to bring the best of the American style of copywriting and merge it with our own.

    ~~~~~~~

    And that was it for our amazing speakers.

    The day wrapped up with the presentation of the TCCS Member of the Year—a highly sought after award voted for by members of the TCCS community.

    Our health and wellness guru Nerissa was crowned Queen for a year, and certainly rocks a tiara. (Move over Meaghan.)

    The day then moved into a fabulous Star Wars-themed party and… well, what happens at CopyCon stays at CopyCon. 😉

    To know all our secrets, you‘ll just have to come to the next one and see for yourself.

    If you are thinking about attending the next one, just do it[5]. You’ll not only help yourself and your own business, but also open yourself up to a wonderfully supportive community who are here to guide, help and cheer you every step of the way.

    And it is marvellous in our eyes[6].

     


     

    1 There was a Day 2: Mastermind but tickets were sold out before I booked. Booooo.
    2 You can have that one, Jenny. I know it’s too fabulous for words. Ha ha.
    3 Just to clarify, Ryan said more than four words. Heaps more. He just taught us how to create four-word taglines.
    4 If Shakespeare can make up words, then so can I.
    5 Ha! Come find me. Nike. (*Rolls eyes*)
    6 As a movie critic, I frequently quote great women from great movies. Bonus points if you can pick this one.

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop








    COPYCON19: A picture paints a thousand word nerds

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    Copycon19 was everything it promised to be and more.

    Copywriters, content markets, introverts and extroverts alike flocked to Melbourne to join in on the wordsmith glory.

    If you weren’t able to attend, and want to see what all the fuss is about, I’ve created this gallery which captures the essence of the event.

    Or perhaps you did attend and just want to see if there are any glamorous snaps of yourself.

    Feel free to share but if you do, remember to credit The Clever Copywriting School and https://www.lucyalcorn.com.

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop








    Why ‘copywriter’ is written incorrectly

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    This post was written by TCCS member, Steve May

     

    The word copywriter is a dud

    A reason many clients find it difficult to see the true value in what we do as Copywriters is that we are called Copywriters. I’ve never been a fan of this job title (especially within freelance circles).

    Our job title needs extra spice

    Copywriter should be creative writerI can’t help but feel that to others, ‘copywriters’ are those under-valued hermits who write little, almost insignificant words in the advertising world. The bits that fill the empty spaces on ads and websites. We do those blogs and subject lines in EDMs. We do the easy stuff. The ‘I need something written here to fill this page’ stuff. We are just the word geeks, right?

    Rubbish.     

    ‘I write ads’ would be a good title, but doesn’t read well on a business card.

    Creative Writer sounds better. 

    I’d have never approved ‘Copywriter’ if I were tasked with finding a name for what we do.

    ‘Go back, try again. You’re off brief!’

    Look at ‘Designer’, that’s a pretty swish title. Art Director sounds damn impressive – it’s even got the word ‘Director’ in it. We get lumbered with copywriter. Blah. They get the spicy name, we get cold broccoli.

    Yet we produce those powerful ideas and express them in glorious prose. Which is pretty amazing and not easy to do.   

    Our little words are seen by millions

    Just saying the word ‘creative’ automatically delivers a sense of heightened skill and alternate thinking. Deeper thinking. A more specialised craft.

    I create ideas and use words to deliver them. Ideas that clients use to face the world and build their businesses.

    I don’t simply write copy. I position brands. Persuade. Grow loyalty.

    Like many, my work has been seen by millions, attached to everything from banks to car companies. Headlines and sub-lines and copy that serves a greater purpose than simply filling those spaces.

    Time to brand ourselves as good as we brand our clients

    Every word I write counts. And is of value. 

    Much of it may look small on a page, but you pay me (us) to ensure they make a big impact. 

    We are Creative Writers.

    Shame the job title for what we do in the world of selling actually undersells us.

    Over to you. Got a better job title for ‘Copywriter’?

    If you liked this article please share.

    Copywriter born creative writer

    About Steve May

    Steve May is currently a freelance ‘Creative Writer’ and Creative Director with a background in both agency and on the client-side.

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop








    The discombobulating reality of being a freelance copywriter

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    This post was written by TCCS member, Andrew Lau

    Over the years, a lot of people have told me they want to become freelance copywriters like me. They want to free themselves from the 9 am to 9 pm rat-race. They want time flexibility. And they want the freedom to pick and choose clients they really want to work with.

    And yes, this dream is achievable.

    You can do all these things as a freelance copywriter. You can say goodbye to horrible 12-hour days in a corporate cage because you’re the boss. And if you just happen to hate the colour of a potential client’s tie, you have zero obligation to service them.

    But here’s the discombobulating reality that most copywriters don’t talk about:

    You’re a business person first, and a copywriter last

    You probably think that sounds bonkers, or even stupid. After all, a copywriter’s job is to write copy, isn’t it? Isn’t their role to generate words that persuade everyday punters to spend their hard-earned cash on services and products?

    Isn’t the job about being creative with language?

    Nope. At least not yet. Let me explain.

    Before you write a single word…

    — you’re a marketer, a salesperson.

    You see, you’ve gotta get out there, let the world know who you are, what you can do, and the value you add to a client’s business. Otherwise, you’ll never write a word of copy.

    To be more accurate, you’ll never be paid for a single word of copy you write. Let’s face it: you’re not interested in writing copy just because you love words. Survival is the driving force here.

    You’re trying to make some bacon.

    A lot of people want to become writers so they can escape the icky grossness of business-wank chatter. But the reality is, nobody’s handing out copywriting coupons. Especially not to Mr/Mrs/Ms/Miss Hidey-Hole.

    Copywriting is a business, and in business you have to sell yourself. You need to draw some attention to yourself. You need to show clients you’re so creative with words that you’re worth hiring for money you can actually live on.

    Again, it’s about makin’ bacon. Which means it’s business!

    So you’ve sold yourself and won a project

    Good on you! But you’re still not a copywriter. In fact, you’re not even in the vicinity of being a copywriter.

    You’re now an accountant, business manager, information interrogator, researcher and notetaker — all at the same time. But you still don’t get to be a copywriter yet.

    How’s this possible?

    Let’s say a client has nominated you, the ‘chosen one’, to write their next 5,000 Twitter posts.

    It’s time to put your accounting hat on. Punch in those numbers and make that invoice. You have to charge your client a deposit (or ‘commencement fee’) of some kind. It’s madness to start work if they haven’t made a monetary commitment.

    Think about it. What if you start writing and the client cancels the project? That’s time down the toilet. And time equals money.

    Put your business manager hat on and get them to sign the damned, dotted line of that contract. Protect yourself legally from getting bent over backwards and snapped in half. Remember, A – B – C. Always. Be. Closing.

    Only closers get coffee around here.

    Can you be a copywriter yet? Nope. Now you’ve got a pile of client meetings to attend, a ton of notes to make, and even more research to do.

    You need to ask the questions that must be asked. What are the services and/or products that must be sold? What tone of voice is needed? What’s the core of your message? Who are your competitors? Have you got any business intelligence and statistics that can be used?

    What do you, my beautiful behemoth client, really want to say and achieve?

    If you’ve elicited all this info, you’re getting closer to writing the copy.

    Can I write the damned copy yet?

    No, you cannot write the copy. Not just yet. You still need to do a few things before you type that first word or put pen to paper.

    You need to be smart.

    Start by controlling expectations and mitigating risk around delivery of deliverables (try saying that five times fast). You need to manage your time, because who knows? You may have won a few other projects in the meantime. And you can’t do all the things at once.

    So put your project manager hat on. Get your calendar out and mark down when your Twitter campaign of 5,000 posts begins and ends, as well as where your other projects will fit into the grand scheme of your beautiful freelance copywriter life.

    When does the client need their work delivered? Does it need to go through their legal team? How long will the approval process take? If the workload is too big, can the delivery be made in phases over an extended period of time?

    Get the answers. You got ‘em? Good.

    Writing the copy (finally)

    Okay, now you can get creative with those ideas and words.

    But can you see how much you need to do before you get to the work implied by the glorious title of ‘copywriter’?

    Having time flexibility and being able to cherry pick your clients is awesome.

    But make no mistake. If you think a freelance copywriter just sits on white sandy beaches with crystal blue water lapping at their feet while smashing out words on their shiny, golden MacBook Air (oof, take a deep breath), read this blog post again.

    Whether you’ve been a copywriter for 30 days or 30 years, the same rules apply as when you jumped into the freelance game for the first time.

    You’re no longer surrounded by a cushy corporate infrastructure made up of accountants, business managers, researchers, statisticians, project managers and other creatives.

    You’re on your own. And as a freelancer, all that responsibility is now on you. That is, at least until you make your first zillion bucks and can afford to hire copy minions to do your bidding.

    Discombobulated yet? Great. Now go make some bacon.

    Editors note: Veggie bacon!

    PS — It’s okay to be discombobulated. Now say ‘discombobulated’ ten times really fast.

    BIO: About Andrew Lau

    Andrew Lau is a copywriter, partly obsessed with deep fried chicken drumsticks but wholly obsessed with the movies. What a nerd.

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop








    10 reasons why you MUST head to CopyCon19

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    If you think copywriting conferences are only for grammar geeks waving red pens, it’s time to change the colour of your ink.

    Here are ten reasons why attending CopyCon19 is a no-brainer if you’re a content creator.

    As Australia’s only dedicated conference for copywriters and content creators, CopyCon is now in its third year.

    In 2019, the event has moved to Melbourne and is being held at the wonderful Arts Centre from May 4–5.

    Tickets are selling fast as the well-penned word travels quickly on what great value the weekend is for anyone who writes for a living.

    The brainchild of Australia’s SEO expert and copywriter Kate Toon, CopyCon was established to give a dedicated online community the chance to meet in person and gain invaluable knowledge from expert speakers.

    In doing so, it has become a conference for anyone looking to grow their copywriting business, learn about content creation, or connect with other creatives in a collaborative space.

    If you’ve been wondering whether CopyCon19 is the conference for you, here are ten reasons why the date should already be in your calendar and the tickets in your inbox.

    1. A conference that’s not just for copywriters

    Okay, let’s get this out of the way first up.

    Yes, it’s called CopyCon. And yes, it’s a conference for copywriters. But it’s not only for copywriters. CopyCon has been created for anyone who needs to write well in their business or work.

    In an age where great content is vital yet so hard to find, you’ll learn the tips and tricks that will make your words heard among the noise.

    If you’re a social media manager, marketing manager, inhouse or freelance content creative who needs to connect with an audience (and what business doesn’t?) then it’s time to become a part of a community that can take your engagement to the next level.


    “It’s about finding your tribe. It’s about going with half an idea or no idea and coming out with a better idea.” — Steve May, Rockatansky


    2. Speakers who deliver relevant information, not a sales pitch

    There’s nothing worse than spending a day listening to speakers who are so disconnected from your reality you feel they must come from another dimension.

    They’ve become so successful on the speaking circuit, they’ve forgotten the day-to-day struggles to fit everything in.

    You don’t want to hustle, hustle, hustle, and you certainly need more than four hours’ sleep to function.

    You want more than five minutes talking to the topic before an unsubtle segue has them recapping their well-told story or pitching their latest offer.

    At CopyCon, each speaker is chosen because they bring honest value to the stage.

    When you have a group such as The Clever Copywriting School, you can go directly to the members and ask them which guest speakers they want to hear, what topics they want to learn, and what help they need to grow their business.

    As a conference participant, what you get in return is speakers who tailor their content to answer relevant questions.

    This year’s line-up includes:

    • Kate Toon: Suriving the client dating game
      Ryan Wallman: Making taglines work
    • Rob Marsh: Writing the perfect sales page
    • Bernadette Schwerdt: The 7 secrets to writing copy that gets results every time
    • Suzanne Chadwick:Building an unbeatable brand for you and your clients
    • Aaron Agius:The secrets to advanced content marketing and SEO

    Here’s the full speaker line-up and schedule.

    3. Practical advice and easy-to-implement actions

    How many times have you attended a conference and left full of enthusiasm to make changes for personal or professional growth, only to be completely overwhelmed by everything you need to do when you sit down at your desk and don’t have the hype of the presenter in your head?

    It happens. A lot.

    When you leave CopyCon you’ll undoubtedly want to make changes to your business.

    But unlike other conferences, there’s no smorgasbord of expensive options you need to commit to with discounts if you sign up in the next 27 minutes.

    CopyCon gives you delicious bite-sized morsels of goodness you can act immediately. The take-aways are manageable, with enough leftovers for another day.

    They’ll give you a return on your investment – whether that be your time or your money –but without that awful feeling of biting off more than you can chew.


    “I walked away with half a dozen insights that I put into action in my business. Those actions helped me streamline my processes and feel more confident and in control as a small business owner.” Anna RoganCopywriter


    4. Keep yourself accountable with video access

    You’re listening intently, completely focussed on what everyone has to say.

    You’re entirely present and not bothering to take notes.

    Why? Because you know CopyCon has your back. You know the entire day – speakers and panel discussions – is being recorded.

    You know you can go back and listen to the recordings, take note of the key points and upload them directly into Trello or Asana for quick action.

    And it’s all included in the price of your ticket.

    5. Connect with the best copywriters in Australia

    When you attend Australia’s only dedicated conference for copywriters, you’ll find the best Australia has to offer.

    Not only do you get to hear from them on stage, but you get to talk with them during the day, at lunch, and even in the coffee queue.

    If you’re a web developer, graphic designer or marketing manager, this is your chance to be a kid in a candy store.

    You get to meet the people you’ve been talking to in Facebook groups and forums.

    You get to make real connection out of a virtual one.

    You can ask the questions you’ve been afraid to ask but in a face-to-face conversation. And the good news? Copywriters by nature are people pleasers.

    They’re only too happy to answer your questions and talk your ear off about the things they know and love — SEO, keywords, site audits, tone of voice, USPs and ideal target markets, just to name a few.

    6. All right stop! Collaborate and listen.

    So, there are more than 100 copywriters and content creators in the same room.

    They’re all giving each other side eyes and clutching their notes close to their chests.

    The breaks in the day are quiet affairs, with no-one really talking about what’s happening in their business.

    It’s a room full of people competing for the same jobs, the same work. It’s a dog-eat-dog world, right?

    WRONG.

    CopyCon is a room of more than 100 copywriters and content creators encouraging each other to succeed.

    They view each other not as competition, but as co-workers and colleagues.

    They may not work in the same office, but they hang in the same space, and the online friendships transfer to the real world.

    It’s where you get to take time out of your busy schedule to talk about future projects, sub-contracting opportunities, and joint venture partnerships.

    It’s where a finance writer speaks with a beauty writer and sets up a referral network. It’s where collaboration is key, and magic happens.

    7. Networking for people, not pitches

    Conferences and networking. Two words that strike fear in the heart of any introverted writer.

    It conjures up images of standing in a room full of strangers, desperately thinking of things to say to fill the deafening silence. Or trying to escape the seen-it-all, done-it-all, know-it-all who insists you must buy their latest e-book/course/webinar/product/service.

    Not at CopyCon.

    This is the conference where you have like-minded people coming together to meet, talk, chat and listen.

    There are introverts and extroverts, omniverts and ambiverts. Everyone’s there to have a good time and get to know the person, not make a hard sell. Because we all know you have to know, like and trust someone before you sell to them, right? That’s just Networking 101.

    Here’s what attendees from last year’s conference had to say:

    “It’s a douchebag-free zone – no sales chats, no upselling, onselling, just clever creatives coming together to do clever creative things.”
    Emma Gilmour – Emma Writes Copy

     

    “The only conference you need to attend all year. Practical, generous advice without the fluff or hard sell.”
    Beck Cofrancesco – Marketing Goodness

     

    “Your brain will be buzzing with the new ideas and the audience is one of the friendliest bunches you’ll meet.” Rashida Tayabali – Copywriter

    By the time the networking event rolls around on the Saturday evening, you’ll have made firm friends you’ll want to have a few bevvies and a bite to eat with.

    8. Hear from business owners at different stages of their career

    Let’s face it: we’re not unique snowflakes.

    No matter where you are in your copywriting career, there’s always somebody ahead of you on the leaderboard, and somebody behind you learning the rules of engagement.

    It’s great to look forward to what you can achieve while looking back at how far you’ve come.

    One of the keys to CopyCon’s success is the presenters aren’t overnight successes who made their millions living the laptop lifestyle.

    They’ve worked hard for their reputations – they’re leaders in their field who are known for their willingness to share their knowledge, their successes and the occasional failure.

    The schedule also contains ten-minute slots that showcase copywriters at different stages of their business building, talking about the lessons they’ve learned so far. Some are starting out, and some are seasoned veterans with wise tales to tell.

    Either way, the speakers give an honest insight into what it takes to run a copywriting business in 2019.

    9. Family friendly for new mums and dads

    We all know that when you’re in business, personal and professional development is essential to your success.

    You need to continue upskilling yourself and keep in the know with the latest the industry has to offer.

    Having a small human who is dependent on you for their very survival shouldn’t stop you from gaining knowledge. After all, it’s 2019.

    It’s also why CopyCon welcomes new parents with babes-in-arms.

    You’ll be comfortable knowing your little offsider is a welcome member of the CopyCon team.

    Facilities are provided for feeding and changing (no hiding in the bathroom), and there’s a good chance your little one will get a head start in their own personal branding.

    10. And then there’s the icing on the CopyCon cookie

    Yep, there are cookies. And there are massages. And delicious food.

    There’s the community, comradery and possibly karaoke.

    In a beautiful venue close to all Melbourne has to offer, it’s a weekend away to immerse yourself in words and wisdom.

    CopyCon isn’t like other conferences. It’s been designed that way.

    Until you’ve experienced it, you can’t really describe the feeling of welcoming and warmth it offers.

    But once you’ve been, you’ll know you’ve attended something very special.

    So, there you have it – ten reasons to attend CopyCon19

    It probably sounds too good be true.

    But believe me, it’s not.

    If you’re still sitting on the fence, undecided about whether you should attend, you can always watch the video reviews from CopyCon18.

    But don’t wait too long. Numbers are limited. Tickets are selling fast. And we don’t sell false scarcity.

    It really is the conference for copywriters that delivers quality content.
    Make sure you’re a part of it.

    Did we nail it?

    We’d love to hear your experience if you’ve attended CopyCon previously.

    Thinking of attending, or know somebody who should? Feel free to share away.

     

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop