10 reasons why you MUST head to CopyCon19

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    If you think copywriting conferences are only for grammar geeks waving red pens, it’s time to change the colour of your ink.

    Here are ten reasons why attending CopyCon19 is a no-brainer if you’re a content creator.

    As Australia’s only dedicated conference for copywriters and content creators, CopyCon is now in its third year.

    In 2019, the event has moved to Melbourne and is being held at the wonderful Arts Centre from May 4–5.

    Tickets are selling fast as the well-penned word travels quickly on what great value the weekend is for anyone who writes for a living.

    The brainchild of Australia’s SEO expert and copywriter Kate Toon, CopyCon was established to give a dedicated online community the chance to meet in person and gain invaluable knowledge from expert speakers.

    In doing so, it has become a conference for anyone looking to grow their copywriting business, learn about content creation, or connect with other creatives in a collaborative space.

    If you’ve been wondering whether CopyCon19 is the conference for you, here are ten reasons why the date should already be in your calendar and the tickets in your inbox.

    1. A conference that’s not just for copywriters

    Okay, let’s get this out of the way first up.

    Yes, it’s called CopyCon. And yes, it’s a conference for copywriters. But it’s not only for copywriters. CopyCon has been created for anyone who needs to write well in their business or work.

    In an age where great content is vital yet so hard to find, you’ll learn the tips and tricks that will make your words heard among the noise.

    If you’re a social media manager, marketing manager, inhouse or freelance content creative who needs to connect with an audience (and what business doesn’t?) then it’s time to become a part of a community that can take your engagement to the next level.


    “It’s about finding your tribe. It’s about going with half an idea or no idea and coming out with a better idea.” — Steve May, Rockatansky


    2. Speakers who deliver relevant information, not a sales pitch

    There’s nothing worse than spending a day listening to speakers who are so disconnected from your reality you feel they must come from another dimension.

    They’ve become so successful on the speaking circuit, they’ve forgotten the day-to-day struggles to fit everything in.

    You don’t want to hustle, hustle, hustle, and you certainly need more than four hours’ sleep to function.

    You want more than five minutes talking to the topic before an unsubtle segue has them recapping their well-told story or pitching their latest offer.

    At CopyCon, each speaker is chosen because they bring honest value to the stage.

    When you have a group such as The Clever Copywriting School, you can go directly to the members and ask them which guest speakers they want to hear, what topics they want to learn, and what help they need to grow their business.

    As a conference participant, what you get in return is speakers who tailor their content to answer relevant questions.

    This year’s line-up includes:

    • Kate Toon: Suriving the client dating game
      Ryan Wallman: Making taglines work
    • Rob Marsh: Writing the perfect sales page
    • Bernadette Schwerdt: The 7 secrets to writing copy that gets results every time
    • Suzanne Chadwick:Building an unbeatable brand for you and your clients
    • Aaron Agius:The secrets to advanced content marketing and SEO

    Here’s the full speaker line-up and schedule.

    3. Practical advice and easy-to-implement actions

    How many times have you attended a conference and left full of enthusiasm to make changes for personal or professional growth, only to be completely overwhelmed by everything you need to do when you sit down at your desk and don’t have the hype of the presenter in your head?

    It happens. A lot.

    When you leave CopyCon you’ll undoubtedly want to make changes to your business.

    But unlike other conferences, there’s no smorgasbord of expensive options you need to commit to with discounts if you sign up in the next 27 minutes.

    CopyCon gives you delicious bite-sized morsels of goodness you can act immediately. The take-aways are manageable, with enough leftovers for another day.

    They’ll give you a return on your investment – whether that be your time or your money –but without that awful feeling of biting off more than you can chew.


    “I walked away with half a dozen insights that I put into action in my business. Those actions helped me streamline my processes and feel more confident and in control as a small business owner.” Anna RoganCopywriter


    4. Keep yourself accountable with video access

    You’re listening intently, completely focussed on what everyone has to say.

    You’re entirely present and not bothering to take notes.

    Why? Because you know CopyCon has your back. You know the entire day – speakers and panel discussions – is being recorded.

    You know you can go back and listen to the recordings, take note of the key points and upload them directly into Trello or Asana for quick action.

    And it’s all included in the price of your ticket.

    5. Connect with the best copywriters in Australia

    When you attend Australia’s only dedicated conference for copywriters, you’ll find the best Australia has to offer.

    Not only do you get to hear from them on stage, but you get to talk with them during the day, at lunch, and even in the coffee queue.

    If you’re a web developer, graphic designer or marketing manager, this is your chance to be a kid in a candy store.

    You get to meet the people you’ve been talking to in Facebook groups and forums.

    You get to make real connection out of a virtual one.

    You can ask the questions you’ve been afraid to ask but in a face-to-face conversation. And the good news? Copywriters by nature are people pleasers.

    They’re only too happy to answer your questions and talk your ear off about the things they know and love — SEO, keywords, site audits, tone of voice, USPs and ideal target markets, just to name a few.

    6. All right stop! Collaborate and listen.

    So, there are more than 100 copywriters and content creators in the same room.

    They’re all giving each other side eyes and clutching their notes close to their chests.

    The breaks in the day are quiet affairs, with no-one really talking about what’s happening in their business.

    It’s a room full of people competing for the same jobs, the same work. It’s a dog-eat-dog world, right?

    WRONG.

    CopyCon is a room of more than 100 copywriters and content creators encouraging each other to succeed.

    They view each other not as competition, but as co-workers and colleagues.

    They may not work in the same office, but they hang in the same space, and the online friendships transfer to the real world.

    It’s where you get to take time out of your busy schedule to talk about future projects, sub-contracting opportunities, and joint venture partnerships.

    It’s where a finance writer speaks with a beauty writer and sets up a referral network. It’s where collaboration is key, and magic happens.

    7. Networking for people, not pitches

    Conferences and networking. Two words that strike fear in the heart of any introverted writer.

    It conjures up images of standing in a room full of strangers, desperately thinking of things to say to fill the deafening silence. Or trying to escape the seen-it-all, done-it-all, know-it-all who insists you must buy their latest e-book/course/webinar/product/service.

    Not at CopyCon.

    This is the conference where you have like-minded people coming together to meet, talk, chat and listen.

    There are introverts and extroverts, omniverts and ambiverts. Everyone’s there to have a good time and get to know the person, not make a hard sell. Because we all know you have to know, like and trust someone before you sell to them, right? That’s just Networking 101.

    Here’s what attendees from last year’s conference had to say:

    “It’s a douchebag-free zone – no sales chats, no upselling, onselling, just clever creatives coming together to do clever creative things.”
    Emma Gilmour – Emma Writes Copy

     

    “The only conference you need to attend all year. Practical, generous advice without the fluff or hard sell.”
    Beck Cofrancesco – Marketing Goodness

     

    “Your brain will be buzzing with the new ideas and the audience is one of the friendliest bunches you’ll meet.” Rashida Tayabali – Copywriter

    By the time the networking event rolls around on the Saturday evening, you’ll have made firm friends you’ll want to have a few bevvies and a bite to eat with.

    8. Hear from business owners at different stages of their career

    Let’s face it: we’re not unique snowflakes.

    No matter where you are in your copywriting career, there’s always somebody ahead of you on the leaderboard, and somebody behind you learning the rules of engagement.

    It’s great to look forward to what you can achieve while looking back at how far you’ve come.

    One of the keys to CopyCon’s success is the presenters aren’t overnight successes who made their millions living the laptop lifestyle.

    They’ve worked hard for their reputations – they’re leaders in their field who are known for their willingness to share their knowledge, their successes and the occasional failure.

    The schedule also contains ten-minute slots that showcase copywriters at different stages of their business building, talking about the lessons they’ve learned so far. Some are starting out, and some are seasoned veterans with wise tales to tell.

    Either way, the speakers give an honest insight into what it takes to run a copywriting business in 2019.

    9. Family friendly for new mums and dads

    We all know that when you’re in business, personal and professional development is essential to your success.

    You need to continue upskilling yourself and keep in the know with the latest the industry has to offer.

    Having a small human who is dependent on you for their very survival shouldn’t stop you from gaining knowledge. After all, it’s 2019.

    It’s also why CopyCon welcomes new parents with babes-in-arms.

    You’ll be comfortable knowing your little offsider is a welcome member of the CopyCon team.

    Facilities are provided for feeding and changing (no hiding in the bathroom), and there’s a good chance your little one will get a head start in their own personal branding.

    10. And then there’s the icing on the CopyCon cookie

    Yep, there are cookies. And there are massages. And delicious food.

    There’s the community, comradery and possibly karaoke.

    In a beautiful venue close to all Melbourne has to offer, it’s a weekend away to immerse yourself in words and wisdom.

    CopyCon isn’t like other conferences. It’s been designed that way.

    Until you’ve experienced it, you can’t really describe the feeling of welcoming and warmth it offers.

    But once you’ve been, you’ll know you’ve attended something very special.

    So, there you have it – ten reasons to attend CopyCon19

    It probably sounds too good be true.

    But believe me, it’s not.

    If you’re still sitting on the fence, undecided about whether you should attend, you can always watch the video reviews from CopyCon18.

    But don’t wait too long. Numbers are limited. Tickets are selling fast. And we don’t sell false scarcity.

    It really is the conference for copywriters that delivers quality content.
    Make sure you’re a part of it.

    Did we nail it?

    We’d love to hear your experience if you’ve attended CopyCon previously.

    Thinking of attending, or know somebody who should? Feel free to share away.

     

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop








    How to find hidden gold tasks in Airtasker

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    This post was written by TCCS member, Di Clements

    If you’re like most people, you put Airtasker in the same basket as Fiverr—a real rip-off. People expecting quality work for such poor peanut pickings that not even monkeys would work for them.

    Is that what you think? Then it’s time to eat those peanut thoughts.

    Using Airtasker is like panning for gold. You fill your pan with tasks. Sift through them carefully, and then… bingo! There’s a little flake of gold.

    Repeat this process often enough and your bank account will love you.

    So how do you find those flakes of gold? Here are some tips to help you start gold panning in Airtasker.

    Get into the gold zone

    You won’t find gold if you’re not in the gold zone. So sign up. Supply your bank account details for payment. Then write your profile. Carefully. And make every word count. Most people considering you will read it to decide if you have what it takes. No profile = no confidence = no work.

    Now it’s time to get ready for some swift panning action.

    Get your gold panning gear ready

    First, choose where you want to look for gold. In Browse tasks, select Remotely.

    Set your starting rate. In Any price use the slider to set your rate. But don’t price yourself out of tasks that could end up as nuggets. You can always increase your rate once you apply for a task.

    Choose Task type and hide tasks that are already assigned. Not much point looking for gold in an area that doesn’t have any.

    Now you’re ready to start panning. But remember that not every pan will have even the teensiest amount of gold. You may need to sift through four, five or even ten pans before you find a speck. And even then someone could beat you to it. That’s the luck of the gold panning draw.

    Fill that pan with tasks

    Scroll through the listed tasks. Chances are you’ll come across some fool’s gold—fools posting tasks in the Remote section that aren’t remote at all.

    There’s lots of dross, too. People who want social media shares. Someone to write their assignments. Even people looking for work. I take the time to report these tasks to help keep the site clean for serious gold diggers.

    First glimpse of gold

    Oh, the excitement of finding a gold flake. But be careful or it could slip through your fingers.

    Click the poster’s name and read about them. Check their reviews. If you see negative comments, move on. But if all looks hunky dory, it’s time to put in your offer. You want that gold.

    Your offer must be gold

    Go over the task with a fine-tooth comb. You might even want to copy and paste the task details into a document or email so you can work on your offer very carefully.

    Always tailor your response to the task. You want that gold. But no phone numbers. No web links. Airtasker will block them. They make panning for gold difficult just to protect their own big claim area.

    People want to see that you know what they want, and that you can do the task for them. They want to feel confident about choosing you.

    Many people copy the same offers for every task. And they often make ridiculous claims. One that comes to mind because I see it so often is “I’m very good at writing… I work for a very renowned newspaper with 61 bit writers…”. It goes on for around 10 lines that have nothing to do with the task, ending with a horrible grinning emoji.

    Airtasker takes some of your gold away

    So you’ve written your response. Now make the offer. The rate comes first, and this is where you can increase it.

    Airtasker charges you 22% of the task amount. I always increase the offer by that amount–and tell the poster, “My offer includes the Airtasker fee”.

    Then copy your carefully edited words of gold into the next screen and submit your offer.

    That’s it. But don’t rest on your golden laurels.

    Keep on panning

    New tasks are posted constantly, so keep an eye out for any new glimpses of gold. If you’re the first to make an offer, you may be selected very quickly. If not, you can see offers from others and what they say.

    Always check your new Notifications. You may find more details about the task, or a question from the poster.

    Your gold is on the way

    When a task poster chooses you, you’ll receive a text message. I recommend responding to the poster asap. Open the task and send a message to thank them for choosing you and provide your contact details.

    Complete the task as soon as you can—to the best of your ability. Then let the poster know you’ve sent it by both email and a message on the Airtasker site.

    Communication is key, so keep in touch. And never, ever miss a deadline unless the poster holds things up. Ask for a time extension or initiate that yourself.

    Earning your gold stars

    When the poster is happy, they’ll let you know. Time to get that gold rolling into your bank account. Open the task and select Request Payment. You’ll be notified when the poster has paid.

    Leave the poster a star rating and review. Only then will you see whether the poster has left one for you. I usually let the poster know I’ve left them a review and say it would be great if they could leave one for me.

    It takes 3–5 days for the gold to hit your bank account.

    Going for the big nugget

    Once in a while you’ll come across a big Welcome Stranger. A task with a gold nugget price tag. One that practically has your name on it. When that happens, go for it—big time.

    I once found a high-paying web content task and put in an offer considerably above the price. A record number of people applied, but my offer was so persuasive that they chose me.

    I wrote all the web content in a week, including all edits. They gave me a glowing review and a five-star rating. I was paid $1,700 after Airtasker took out its fee.

    To me, that was a Welcome Stranger.

    Put aside any prejudices about poor payments and stop referring to Airtasker as “Airexploiter”.

    There are great tasks out there. There are also small ones that can open the door to ongoing work, which has happened to me many times. My biggest client came through Airtasker. And I’ve helped many people who didn’t know who else to turn to—a real privilege. There’s also gold in the relationships I’ve formed.

    Over to you

    So go ahead and stake your Airtasker claim. But be selective. Be consistent. Be persistent. Reach for that gold—and those gold stars.

    Before you know it, you’ll be panning for Airtasker gold faster than you can say Jack Robinson.

    About

    Di Clements is a Melbourne-based copywriter. She loves the flexibility of freelancing from home. She’s also a busy PA to her three adorable cats.
    Di often pans for gold on Airtasker, and has a growing number of clients from that site who give her on-going work.

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop








    10 tips to get your fingers flying and the money flowing

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    This post was written by TCCS member, Jody Carey

     

    Create more content by learning to write faster

     

    Writing is a creative activity. But that doesn’t mean it lacks a structured workflow. Nobody sits down at the computer and writes perfect prose and then walks away. Nobody. There are tips and tricks to becoming a faster writer that we’ll explore here.

    If you write words—anything from blogs and books to sales letters and school essays—these tips are for you.

    I created this list a month ago, and then put it aside to observe how I worked each day. To my chagrin, I realised I wasn’t even following my own best practices. [hand slap]. Each day I left out one or two techniques thinking they weren’t a big deal. But the little things add up and make big things.

    These tips are in order from tasks you can do right away to those that need need more time (but have a bigger payoff). Here we go.

    1. Prepare your (real world) workspace

    Take 5-10 minutes before you sit down to organise your space. Every minute we waste getting a glass of water or opening an application adds up fast and can break the creative energy. I’m challenging you to do this one at the beginning of your workday.

    Prepare your desk

    • Clean the area of other projects and clutter
    • Grab a drink and snacks

    Remove distractions

    • Close the door
    • Close the window to the barking dog
    • Leave your phone in another room

    Close down your email client, Facebook, and anything else that beeps.

    2. Keep your objective in front of you

    The creative process can take you down some interesting paths, so be careful you don’t get lost. As you type away, keep a note to the side of your screen with the project’s writing objective in the form of a question. Glance at it every once in a while and ask yourself if you’re still answering the right question.

    3. Have your online tools open and ready

    This was a big one for me. I recently quoted a job that should have been quick and easy. But my estimated time to complete the project fell flat because I didn’t have my online tools open and ready. The internet was slow, and Word seems to take ages to load when I’m in a hurry. It was really only a matter of five or ten minutes, but it affected my creative flow.

    Tabs I open before I start writing include:

    • Google Docs and Word
    • Thesaurus (thesaurus.com)
    • Word Frequency Counter (writewords.org.uk)
    • Text to Speech (naturalreader.com)
    • Grammar Check (Grammarly and Word)

    4. Set a timer (30-minute increments)

    While there are heaps of tools out there to keep you on track, I like to keep things simple. I search Google for ‘timer’, set it for 30 minutes, and start working. After 30 minutes I give myself the option to keep going (if the creative juices are flowing), switch to a new task, or take a break.

    By focusing your efforts for short bursts of time, you’ll write more and dawdle less.

    5. Use a writing template

    Don’t recreate the wheel every time you need to write. Templates help you stay focused and reduce the time spent writing. The first press release I wrote took me two weeks to write the first draft. Ouch! Now I simply open the last one I wrote and type over it with new information. Thirty minutes later and it’s done.

    Writing templates are your friend. And you’re not cheating; you’re being efficient.

    There are templates for everything in Googleland. But if you don’t want to waste time searching and then wondering if they’re any good, head over to The Clever Copywriting School shop and buy what you need to get you started.

    6. Start by writing crap for 30 minutes

    Try brainstorming for 15-30 minutes. But make sure you cut yourself off at 30 minutes. When I brainstorm, I’m searching the web and jotting down what comes to my head as it pertains to the project. If time is on my side, I’ll set it aside and come back to it the next day. I find the best phrases and ideas are at the top of the page. This is why setting a time limit is important, so you don’t float away in the storm.

    7. Write first, edit later

    You’ve probably heard this tip before. When we edit as we write, we slow down the process and clog the creative flow. If you expect the first paragraph to be perfect before you move on, you won’t get very far. The first paragraph is often one of the last to be written. If you’re struggling and staring at an empty page, refer to Tip #6 and give yourself another 30 minutes.

    10 tips to get your fingers flying and the money flowing

    8. Read anything and everything

    Are the voices of your English teachers coming back to you? I don’t mean to stir up old memories, but they were right. The more words your brain takes in, the faster your brain can spit them back out. Read a variety of stuff—from cereal boxes and children’s books to appliance manuals and gossip magazines. When you read something that catches your attention, ask yourself why and tear it out to use as inspiration for a future project.

    9. Practise, Practise, Practise

    Don’t miss an opportunity to write. When I started out, I volunteered my services to help promote a local community event. I offered to write anything they needed—even the stuff I didn’t like to write about.

    Write a blog. I’ll admit I’m a bit late to the party on this one. I figured if I didn’t have an audience then why bother? Practise, my friend. Write, send to family and repeat.

    10. Learn to type faster

    We’re nearing the end, and this one isn’t going to happen overnight. But it’s a big one. If you’re hunting and pecking and your head is bobbing up and down from keyboard to the screen, you’re wasting precious time. Learning to touch type might be in the same category as learning calligraphy or cursive, but if you can type without looking down you’ll write more words in less time.

    The average person can type 36 words per minute compared to someone who can touch type at 58 words per minute. That equates to one extra blog post done and out the door before the average person presses the keys.

    There are lots of free online typing tutorials. Start with this typing tool to test your speed and see where you rank from slow to pro.

    So there you have it: ten tips to get your fingers flying.

    Start with the easy ones at the top, but don’t neglect those lasty three. By spending time on them you’ll see the quality of your writing improve, making the process more enjoyable and profitable.

    Over to you

    How about you? What helped you become a faster writer? Do tell and share below.

    About Jody

    Jody Carey is a Port Macquarie based copywriter who writes what customers want to hear by focusing on their experience. She’s the mother of two sport-addicted kids and ‘loves’ the sound of basketballs rolling around in the boot.

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop








    Get your groove back with an EOFY business check-up

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    This post was written by TCCS member, Joh Kohler

     

    It’s almost the end of the financial year (EOFY) in Australia. And you know what that means, freelancers. Yes, you can celebrate with Tim Tams instead of Milk Arrowroots in your morning cuppa. Woo-hoo!

    Let’s be honest. Without a corporate drinks budget the EOFY isn’t as much fun as it used to be. But that’s about to change.

    Because starting now, the EOFY means it’s time for your annual business check-up partay. Let’s see how you’ve gone this year and plan for where you want to be next year.

    I know you’d rather be drinking Prosecco on the boss’s dime. Unfortunately, these days the boss’s dime is your dime. But don’t worry, you can still party like it’s 30 June.

    Just grab this excellent annual appraisal template and your slightly-less-sad tea-dunking biscuits and let’s get to it!

    To get the party vibe going, I’ve created this EOFY party playlist just for you.

    Stop. Collaborate and listen

    Track: Ice Ice Baby, Vanilla Ice

    First, stop and check your goals and expectations. Let’s see how you went against the plans you had for yourself this year.

    Are you on track? What goals did you smash? What goals didn’t you quite get there with, and why?

    Don’t beat yourself up if you didn’t tick them all off. Things happen. Plans change. But this is a chance to ask yourself why, and see if you need to do anything differently next year. (Or you might decide those goals don’t suit your business anymore, which is fine too.)

    Clients can be tricky, tricky, tricky, tricky

    Track: It’s Tricky, Run-DMC

    Clients are what it’s all about. You’re here for them, but it can be a rollercoaster ride. Some clients are sweet little dreams.

    They give excellent briefs, provide specific feedback, and pay on time. (Gotta love that.)

    But others are… well, we’ve all had a PITA or two. How have your clients been this year? Did you pick up some dreams, or a bunch of nightmares?

    What lessons have you learnt from those PITA clients? Was it you, or them (or both)? There’s a lot to consider and review when it comes to how you manage your client relationships.

    Check yo self before you wreck yo self

    Track: Check Yo Self, Ice Cube

    As a copywriter, your approach to your work can make or break you. If you let yourself get too distracted or deflated when things don’t go to plan, you’ll start to feel that running your own business is worse than gainful employment. (It’s not. Okay, it is. But it’s really not.)

    Checking in on yourself is essential. You need to understand your motivations and your way of working. You need to find a way to run your business and have a life. (Yes, it is possible.)

    And if things are feeling a little out of control, use this business check-up party to set better plans and processes for next year.

    Can your copy dig it?

    Track: Whoomp! (There It Is), Tag Team

    Ugh. Reviewing your actual copywriting is H.A.R.D. It’s fine to say you could do better at your processes or your financial management because that’s not what you do, right? What you do is write. You communicate.

    You put your heart and soul into every last letter.

    So it’s hard to admit maybe you didn’t write beautifully all the time. Maybe there was that one client whose brief was so thin you tried to pull it out of the air, only to have the project turn pear-shaped.

    Or perhaps you need to admit that without Grammarly, your work would be full of typos. But it’s important to review your actual work. Is your writing process working? Are you a better copywriter this year? They’re hard questions in this part of the appraisal, but there’s gold in the answers.

    Push it real good

    Track: Push It, Salt-N-Pepa

    For people who write marketing words for a living, us copywriters can find it hard to put ourselves out there. Sadly, clients won’t just appear out of nowhere.

    So you need to market your services. Now’s the time to check in with your marketing, brand and presence. You know what you need to be doing, so use this opportunity to give yourself the kick up the behind you need to start doing it. Celebrate your marketing successes, and set a few goals for your brand over the next year.

    Makes me wonder how I keep from goin’ under 

    Track: The Message, Grandmaster Flash and the Furious Five

    Talking financials might make you want to crawl under the blanket with a spoon and a tub of ice cream*, but it’s got to be done.

    You may be a copywriter because you’ve always loved writing, but you know you love writing more when someone’s paying you cold hard cash to do it. Be ruthless when you review this section.

    If your revenue is lagging, this pricing course might help you decide if you’re charging enough. Put actual numbers on actual paper (I know you prefer words, but go with it). Your next-year-EOFY-self will thank you, I promise.

    *I have never crawled under the blanket with a spoon and a tub of ice cream. (It was Nutella.)

    You’ve got the power

    Track: The Power, SNAP!

    Give yourself a loud round of applause. The hardest part of your annual appraisal is over. Yes, you’ve almost finished your EOFY business check-up. And you survived.

    Now it’s time to put it all together and think how you did overall. What were your biggest wins and most significant areas for improvement? Once you can answer those questions, you’ll have the power to move forward and take your copywriting business where you want it to go.

    On your mark, ready set, let’s go

    Track: Getting’ Jiggy Wit It, Will Smith

    Last song and last task. This one’s the fun one. It’s time to set your action plans and business goals for the next financial year.

    Look at what you’ve discovered about your business, and design your goals to improve the areas that need a little help and make the most of the stuff you’re doing well. Don’t forget to make your goals SMART: specific, measurable, attainable, relevant and timely. Because a goal that isn’t smart is a goal you won’t achieve.

    Operation Grown Up Business

    Encore track: Bust A Move, Young MC

    Today was my EOFY business check-up party (rock on). I used the annual appraisal form to honestly and thoughtfully review my year as a copywriter.

    As a result, I’m launching Operation Grown Up Business #OGUB. It’s aimed at improving my part-time business and getting it ready to go full-time. I need to improve my processes (and set up a grown-up business bank account). While partying to the music of my youth, I’ve been planning the business of my future. Now I know what things I want to do, learn, get rid of, and keep in my business over the next 12 months.

    To keep me honest, here are my top five goals for Operation Grown Up Business:

    1. Achieve a set revenue goal each month

    I’ve come up with a challenging, yet attainable monthly amount I want to (and need to) achieve next year.

    1. Launch a new product/service

    I’ve been playing with the idea of launching a new service to help my clients. It’s not entirely new—I already do it occasionally. But next year I’m going to do it (and sell it) better.

    1. Publish one blog per month on my website

    This is going to be tough. I always feel like I’m too busy writing content for clients to write content for me. So I’m going to become my own client and plan a strategy and schedule for my blogs. (Why can’t we do for ourselves what we do for our clients?)

    1. Refine my processes

    I have processes. But they could be better. A lot better. By the end of the next financial year (hopefully earlier) my processes will be refined, documented and followed to a tee.

    1. Complete a course or attend a conference

    This one’s easy. CopyCon 2019 here I come.

    How did your EOFY business check-up party go?

    How’d you go? Got some goals set? Feeling ready to wrap this financial year up and move onto the next? Rediscovered your love of ‘80s and ‘90s hip-hop? Tell us what you learnt from your EOFY business check-up party in the comments. 

    If you liked this article, please share:

    About Joh Kohler

    Joh Kohler creates compelling content and copy for small businesses, big brands and government agencies. When she’s not writing, she likes to dance (badly). You can follow Joh on Facebook at Compelling Copy.

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop








    Google Docs for copywriters: A quick tutorial

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    A speedy tutorial on Google Docs and how it can be used by Copywriters when sharing 00  with your clients.

    Watch the video

    Read the transcript

    Hello fellow copywriters.

    It’s Kate Toon here, Head Copy Beast at the Clever Copywriting School.

    I just wanted to do a little video today about Google Docs. Now many of you will have used Google Docs already and probably know how it works, but yesterday I discovered how to track changes and I was pretty chuffed to find this.

    That’s what I’m going to talk about today, but also the pros and cons of using Word versus Google Docs, which is best when you’re sending draughts of copy to clients.

    Let’s get stuck in and have a look at Google Docs.

     

    For Google Docs you just head to Google Docs, just type ‘Google Docs’ into Google, here we go, Google Docs. Now you’ll already have to have a Google account, you can set one up. It’s the same account that you can use across all Google’s products, Google Analytics, Google Search Console, YouTube, Gmail, just having one global Google account.

    You come in here, you’ve obviously already signed up, and you head into Google Docs. Google Docs is a Cloud based storage system so it enables you to store documents in the Cloud and anyone can access them from wherever they are, depending on the access that you give them.

     

    Here we can see some of my Google documents.

    I use it a lot for podcast episodes and also for other documents where I have several different people looking at them. I write them, I get them proofread by someone.

    Then the guest needs to look at them, then my VA needs to grab them to take the content and put in a post.

    So a really great spot to have everything in one place rather than emailing documents around.

     

    Let’s have a look at one document here.

    Here’s a document that I recently did for a podcast. It looks just the same as Word and it has all the same functions along the top as Word as well, so you know you can do all the same things, formatting, got tools and spellchecker and all that kind of thing.

    You just type away normally, type here.

    Other things you can do is you can highlight content here and leave little comments like should we move this?

    And then that comment will sit there, someone else can answer that comment, so if you click here you can edit that comment, delete it, you can also link to it, so you could refer to a specific comment.

     

    If you want to reply you just click on it, and you can say, no, hide this, agree, and reply.

    Then, of course, once it’s all fixed up you can resolve it and the comment will disappear.

    That’s one little function but the function that I found yesterday was track changes, because what’s been happening obviously is my proofreader has been making changes in the document but I haven’t been able to see them.

    I’ve just had to trust them.

    She’s been adding comments where it’s something that’s up for debate.

     

    Yesterday I realised that if you click this little button here and change it to suggestions, then when I type in here, type words here, it highlights it in green.

    That means that later on I can come down through the document, I can see all the changes my proofreader has made, and I can choose either to accept the suggestion, reject the suggestion, or make a comment about the suggestion.

     

    This, for me, means that this is more usable with clients.

    You may be watching this and thinking, “I’ve always known that Kate, are you some kind of crazy idiot?”

    But hey, we all discover things everyday and I’m someone who’s far too busy, lazy, to ever watch tutorials on how to do things, so I kind of feel them out as I go along.

    That is a really useful trick.

    Of course with Google Docs you don’t have to press save, so everything you do is automatically being saved all the time. Of course once you’re done you can also come down into here and you can download the document if you do want to send it as a document.

    You can publish it if you want to, you can email it to certain collaborators, so to clients, or as an attachment.

     

    Now the other thing that’s always put me off about Google Docs was the inability to version, because what I like with my Word doc is I have a versioning table at the top.

    So something similar to this, it says this is version one, this is version two, so that I can go back and look at previous versions and say, “Well hey, you told me in version two to remove that paragraph so that’s why I did it.”

    So versioning is helpful for that, to track the changes that you’ve made for a job.

     

    Again, I recently discovered that you can see versions here.

    You can give each version a name, you can call this version one, and then moving forwards you can then create second version and third version. Y

    ou can actually go back in here and see the version history.

    It will show you previous changes that you’ve made to your documents, and also, maybe you make multiple changes but you don’t want that to be a new version, you can actually go through and see the changes but then when you’re at certain points, certain milestones, you can create a clean new version.

     

    For me, it’s finally got me over my aversion to using Google Docs with clients, cause those were my two concerns.

    The only issue is of course, that any new technology kind of makes your client a bit itchy. Most clients are used to Word, they use it every day.You might have to show them how to switch tracked changes on, but other than that they’re pretty good.

    Something about Google Docs freaks people out, I think specifically the fact that you can’t save documents, that really worries people, but I think you just need to take them through these elements here and show them that yes, you can download the document if you want to have a saved version.

    It is being saved all the time, you can create versions, you can track changes.

     

    That’s why I think Google Docs is pretty great, and maybe if you’re a copywriter and not using it already you can give it a try. Thanks for watching, you’ll find more videos and useful content at The Clever Copywriting School. See you there.

    ==

     

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop








    CopyCon and XERO: The perfect partnership

    How to apply

    1. Read through the job description below carefully and ask yourself:
      1. Do you have relevant experience?
      2. Can you meet the deadline or feel confident negotiating it?
      3. Can you meet the budget or feel confident negotiating it?
        If the answers are all ‘YES’ move to step 2.
    2. Send your best possible pitch to the email address included in the job description below. Introduce yourself, sell yourself!
    3. There’s no need to cc us, but of course we’d love to know if you win the job, please tell us in the TCCS Facebook group

    Job application rules and guidelines

    1. Jobs will be posted on this page as they come in.
    2. The TCCS rules still apply:
      1. Please only apply for jobs you’ve had experience in.
      2. Do not apply for every single job – you will ruin the quality of the replies for the job poster and as a consequence, we’re likely to get few jobs posted.
      3. We will be monitoring responses by following up with job posters to assess quality.  If we find that members have been applying for jobs for which they’re not a good fit, their access to the job board will be limited. 

         

    3. Jobs will be open for a maximum of 48 hours, fewer if the enquirer has advised they’ve received enough responses.

      Suggested format for emails:

      Hi Bob.
      I saw your job post on The Clever Copywriting School Job board.

      Reason for applying:
      Name:
      TCCS Directory link: (Annual members only)
      Website:
      Email:

      Phone:

      Thanks
      Your name

       

    Happy pitching and as always, if you have any questions or technical difficulty, please email admin@clevercopywritingschool.com

    JOB DETAILS

    Job status: Open

    Industry:

    Type:

    Deadline:

    Budget:

    Location:

    Brief:

    What Xero’s sponsorship means for the Copywriting Conference


    Well slap my bottom and call me Susan, I’m SOOOO excited to announce that Xero have signed on the dotted line as the primary supporter of CopyCon.
    (It’s Australia’s first and only copywriting conference don’t you know.)

    As the conference founder, I can happily say that Xero on board means ramping up my mini mission of helping both beginner and experienced copywriters do amazing things.

    When I started CopyCon last year, I wanted to give back to the copywriting community.

    I know how lonely it can get working as a freelancer and how tough it is to work in agencies.

    The conference gives copywriters of all shapes and sizes a chance to learn, connect and build a lovely, juicy support network.

    Last year’s event was a huge success, and this year I wanted to build the momentum with fresh speakers and an amazing Mastermind event.

    Hang on a minute, what is The Copywriting Conference?

    copycon

    The Copywriting Conference helps freelance and in-house copywriters build better businesses, learn new copywriting skills, and grow revenue with practical presentations, inspirational training and a peek at the latest copywriting trends.

    Having Xero as a sponsor means we can afford to deliver an excellent conference experience while keeping costs down.

    I know that freelance copywriters don’t have huge buckets of cash.

    And I’m also chuffed because Xero is one of the few software programs I use that doesn’t disappoint. It’s a brand I personally like and admire, especially their support for small business. (They were on my dream sponsor list).

    What does the sponsorship mean for CopyCon?

    Sponsors like Xero make events like mine viable. It puts a stamp of approval on the conference and the freelance industry as a whole. It feels like we’re heading in the right direction.

    Marina Holmes, Communications & Strategic Relations Director, Xero Australia, had this to say about her decision to get involved with CopyCon.

    “It’s important to sponsor events like CopyCon. In this day in age, content cannot be underestimated as a means to connect.

    And this event is a beautiful blend of supporting storytelling and the small businesses behind the words.  (KT – so true it is!)

    There is nothing more courageous than a person willing to embrace entrepreneurship, go out on their own and create a business from the ground up.”

    The feedback from 2017 CopyCon was exceptional and I felt there was something really special about the first year. It was amazing to meet a whole bunch of people for the first time in real life.

    Yes, we all connect online via The Clever Copywriting School Community and other groups, but there’s something incredible about meeting in person.

    CopyCon brought us all together.

    And this year it will again.

    There’s a tangible, fluffy kind of excitement that comes from people just wanting to learn and hear from speakers who are there to make a difference in their businesses. Plus we have really good muffins.

    Meet Marina

    Marina Holmes

    The other good news is that Marina Holmes from Xero will be giving a presentation around Xero’s overall content strategy (more details coming soon).

    “Leading a communications team for a company with more than 500,000 small businesses customers across Australia, I am lucky enough to see firsthand the lasting power of authentic storytelling.”

    Content marketing and content strategy is both a personal passion and a core business focus for the future – and Xero will continue to invest in new ideas and smart minds to bring our diverse customer stories to life.”

    So there you go people. That’s my exciting news.

     

     

    copycon

    By the way if you’re a sponsor reading this and interested in joining Xero in the cool sponsors club – just get in touch.

    P.S. I can’t finish this blog without a big thank you to Amanda Vanelderen, my erstwhile Sponsorship Manager who worked her socks of to help me create attractive sponsorship packages and charm the pants off the right people.

     

    MORE DETAILS

    Contact details:

    Contact Name:

    Contact Phone:

    Contact Email:

    Contact Website:

    Want to be a successful copywriter?

    We help aspiring copywriters build a thriving copywriting business, hone their writing skills, make connections and boost their confidence.

    Copy Shop