by The Clever Copywriting School | May 11, 2023 | PODCAST
Reading Time: 24 minutes“VIP Copywriting days mean there are definitely fewer amends, and you don’t lose enthusiasm for the project.” – Cathy Camera VIP days are a relatively new thing in the copywriting world. Back in the old days there was no such thing,...
by The Clever Copywriting School | Apr 13, 2023 | PODCAST
Reading Time: 23 minutes“You can do all of the things but you can’t do it for an extended period of time or you will be a crispy burnt out shell of a human. So you can have everything you want. You just probably can’t have it all at once.” –...
by The Clever Copywriting School | Mar 2, 2023 | PODCAST
Reading Time: 25 minutes“Clients will choose you for your whatever your unique skill set is, so you need to work that out. And then you need to believe in yourself enough to sort of put yourself forward and create the type of work that that client is looking for.”...
by Katerina Cosentino | Feb 16, 2023 | PODCAST
Reading Time: 30 minutes“Most Tone of Voice documents are usually garbage. They’re like three pages long and it’s like we’re funny, we’re professional, we’re casual. It doesn’t mean anything. It’s so open to interpretation...
by The Clever Copywriting School | Feb 1, 2023 | PODCAST
Reading Time: 16 minutesTaking on AI as an asset, not a threat Everyone is talking about ChatGPT. My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool. (Everyone is an instant expert on LinkedIn). To some it’s the best thing...
by Darren Utteridge | Jan 19, 2023 | PODCAST
Reading Time: 31 minutes“It’s important to decide what’s okay and not okay in your own business. You might be okay to reply to stuff on the weekend or you might want to set firm. But boundaries have made the biggest difference for me.” – Ali Strachan Us...
