How to offer VIP days as a copywriter with Cathy Camera (Awards)
Reading Time: 24 minutes“VIP Copywriting days mean there are definitely fewer amends, and you don’t lose enthusiasm for the project.” – Cathy Camera VIP days are a relatively new thing in the copywriting world. Back in the old days there was no such thing,...
How to win as a regional copywriter with Sarah-Joy Pierce (Chat)
Reading Time: 23 minutes“You can do all of the things but you can’t do it for an extended period of time or you will be a crispy burnt out shell of a human. So you can have everything you want. You just probably can’t have it all at once.” –...
How to be the best copywriter/content writer (Awards)
Reading Time: 25 minutes“Clients will choose you for your whatever your unique skill set is, so you need to work that out. And then you need to believe in yourself enough to sort of put yourself forward and create the type of work that that client is looking for.”...
How to write Tone of Voice with Justin Blackman (Celebrity)
Reading Time: 30 minutes“Most Tone of Voice documents are usually garbage. They’re like three pages long and it’s like we’re funny, we’re professional, we’re casual. It doesn’t mean anything. It’s so open to interpretation...
ChatGPT: Friend or foe? (Learn)
Reading Time: 16 minutesTaking on AI as an asset, not a threat Everyone is talking about ChatGPT. My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool. (Everyone is an instant expert on LinkedIn). To some it’s the best thing...
