by Darren Utteridge | Sep 8, 2022 | PODCAST
Reading Time: 29 minutes“Put your blinders on. Because I think if you spend way too much time looking in the periphery of what everybody else is doing, you will grind to a halt. Watching everybody else’s highlight reel is probably the most demotivating thing...
by Darren Utteridge | Aug 25, 2022 | PODCAST
Reading Time: 25 minutesCopy Gandalf Gary Cooper shares his sage advice “Don’t just rely on copywriting. Find other ways to channel the money that you make from it into different things. Diversify.” – Gary Cooper | Word Surgery Some of us feel like freshly...
by Darren Utteridge | Aug 11, 2022 | PODCAST
Reading Time: 26 minutes“Just keep showing up. When you have no work, work in your business. Write a blog, do research. Work on a course. Turn up and sit at your desk.” – Nerissa Bentley Niching, it’s a word that sends shivers down the spines of...
by Darren Utteridge | Jul 28, 2022 | PODCAST
Reading Time: 30 minutes“Speak to your clients’ clients. When you chat with the people you’re writing to attract and find out their problems, motivations, desires and, needs you can literally put it straight in your copy.” – Lisa Cropman Do you...
by The Clever Copywriting School | Jul 14, 2022 | PODCAST
Reading Time: 26 minutes“If you want to be a $250 an hour copywriter, you’re not going to find your market with small business. They’re thinking about the money coming straight out of their till. Working for bigger brands allows you to charge more.” – Amanda...
by Katerina Cosentino | Jun 30, 2022 | PODCAST
Reading Time: 27 minutes“Copywriting is a collaboration between the client and copywriter and I try to make the onboarding process like that too.” Johanna Kohler Are you a people pleaser? Do you struggle with boundaries? Do you give give give until you have nothing...
