SEO Copywriting Basics (Learn)
Reading Time: 21 minutes“All those copywriters bleating on about not wanting to SEO their copy because it will ruin the conversations, the conversion and the creativity? They don’t know a damn thing about how SEO copy really works.” Kate Toon...
Scaling your copywriting business with(out) stress
Reading Time: 29 minutes“If you’re a newbie copywriter, don’t bother setting up a website, don’t bother getting business cards, don’t bother with a domain name just yet, just subcontract as much as possible.” Sarah Spence What are your...
Neurodiversity and copywriting | How to manage your brain
Reading Time: 18 minutes“As a copywriter, you’re a teacher, you’re a therapist, you’re a coach. The writing is only a part of it. If you can get the relationship right, that will frame the work that you give the client.” Matt Fenwick Large projects give me the...
Clever Copy Chats: Introduction
Reading Time: 3 minutesWelcome to the Clever Copy Chats Podcast I wanted to create a podcast that gets back to the sticky, awkward, gloriousness of being a day to day copywriter. Hurrah, back in the land of copy podcasts. It’s been a while. So let me tell you...
Parenting and copywriting: how to remove the guilt
Reading Time: 18 minutes“When you have kids, you have to be a parent to yourself. You need to make time to recharge because copywriting might not be physically hard work, but it’s mentally hard work.” Angela Denly Have you made small humans? Do you find it impossibly...
