Copywriting conference

CONFERENCE 5th MAY 2018 8am to 5.30pm

MASTERMIND 6th May 2018 9am to 1pm

SYDNEY CBD AUSTRALIA

14 SPEAKERS AND INDUSTRY LEADERS

The Copywriting Conference

Helping you take your copywriting business to the next level

The conference by copywriters for copywriters

Australia’s favourite dedicated copywriting conference is back.

The 2018 Copywriting Conference Australia (known as ‘CopyCon’) is happening on May 5th in Sydney.

And it’s jam-packed with content to help you learn new copywriting skills, connect better with your customers, stay on top of the latest trends and learn how to manage the business side of copywriting.

This is your chance to truly embrace your copywriting career, whether in-house writer, content writer, marketing manager or copywriting  freelancer.

You’ll also get to meet other copywriters, share your highs and woes, and become part of the Australian copywriting community.

We’ve picked some of Australia’s most successful copywriters, marketers, digital experts and business gurus to bring you the topics that matter most.

No fluff. No filler. Just an entire day of seriously helpful content.

THE TAKE AWAYS

So what will you take away from The Copywriting Conference?

Sure we’ll have the traditional goodie bags and heaps of free mints. But that’s not what I’m talking about.

Attending a conference like this can not only give you great networking opportunities but also help you:

  • Get an update on the the latest Copywriting trends
  • Learn how to write copy that actually converts
  • Build resilience to the ups and downs of working in the copywriting world
  • Learn how to create copy that please humans and the Google gods
  • Understand how to tackle the big idea and pin down a concept
  • Master ways of dealing with difficult clients
  • Grasp how to master social media for your copywriting business or agency
  • Understand how to get the most out of every press release you write
  • Create meaningful relationships with small business clients

And of course, it’s a great opportunity to mingle with other copywriters, marketers, content creators and in-house agency copywriters, share ideas, and make new contacts. It’s time to step out from behind your screen and meet other copywriters in the flesh.

WHO SHOULD ATTEND

The Copywriting Conference prides itself on being an inclusive, welcoming, warm and friendly event and is suitable for:

CONTENT CREATORS

MARKETING MANAGERS

IN-HOUSE COPYWRITERS

COPYWRITERS

THE PRESENTERS

Joanna Weibe

Joanna Weibe

CopyHackers

Kate Toon

Kate Toon

The Clever Copywriting School

Glenn Murray

Glenn Murray

Divine Write

Kelly Exeter

Kelly Exeter

Swish Design

Robert Gerrish

Robert Gerrish

Flying Solo

Cherie Clonan

Cherie Clonan

The Digital Picnic

 

 

Marina Holmes

Marina Holmes

XERO

 

Christopher Moriarty

Christopher Moriarty

Those Guys

 

Laura Elkaslassy

Laura Elkaslassy

Adroit Business Solutions

 

Dave Eddy

Dave Eddy

Vicinity Marketing

 

Natasha David

Natasha David

Clevertype

 

Amanda Vanelderen

Amanda Vanelderen

Work Words

 

 

Jane Tweedy

Jane Tweedy

FAQ Business Training

 

Nathan Seppelt

Nathan Seppelt

Kwasi Studios

 

 

Tegan Ang

Tegan Ang

Writing Your Story

 

 

THE MC

A professional actor and now business owner, Kat has been lucky enough to experience the best of both the business and entertainment worlds. As a performer, she’s worked in theme parks and commercial musical theatre as well as on films, commercials and corporate videos. She’s even written and produced her own cabaret shows.

Away from the camera, Kat worked in real estate and the advertising industry before eventually co-founding Revenge Creative, a boutique marketing agency where she works as a copywriter and marketing strategist. She’s also a proud member of The Clever Copywriting Community and a graduate of Kate’s Recipe for SEO Success course.

THE SCHEDULE

wdt_ID TIME DURATION SPEAKER TOPIC
1 8.00 am - 8:30 am 30 mins REGISTRATION
2 8.30 am - 8:40 am 10 mins TABLE MEET AND GREET GET TO KNOW YOUR TABLE BUDDIES
3 8:40 am - 9:20 am 40 mins KATE TOON OPENING REMARKS: MY COPYWRITING EVOLUTION
4 9:20 am -10:00 am 40 mins KELLY EXETER HOW TO EDIT: A STEP BY STEP GUIDE
5 10:00 am - 10:30 am 30 mins JOANNA WEIBE LIVE LINK UP FROM THE US: CONVERSION COPYWRITING SECRETS
6 10:30 am - 11:00 am 30 mins MORNING TEA BREAK
7 11:00 am - 11.30 am 30 mins DAVE EDDY  EMBRACING THE AI ROBOTS: COPYWRITING IN THE JETSONS ERA
9 11:30 am - 12.00 pm 30 mins JANE TWEEDY  WINNING MORE SMALL BUSINESS CLIENTS BY GETTING INSIDE THEIR HEADS
10 12:00 pm -12:30 pm 30 mins NATHAN SEPPELT SEO COPYWRITING: BALANCING BRAND, USER AND GOOGLE NEEDS
11 12:30 pm - 1:30 pm 60 mins LUNCH

SESSION OUTLINES

 

KELLY EXETER : HOW TO EDIT : A STEP BY STEP GUIDE
Session outline:
We like to imagine that great writers sit down at their laptops, crack their knuckles, and pour perfect prose onto the page. The reality is a long way from that. Great writers are willing to write crappy words because they know the editing process is where the gold comes to the surface (and you can’t edit a blank page). In this session Kelly will share the step-by-step method she follows to produce copy that connects and converts, along with her most high-impact editing tips. You’ll learn:

Session takeouts:
1. The one crucial element missing from most writers’ editing toolboxes.

2. Why great writers are really great self-editors.
3. Why structure is critically important.
4. The importance of knowing the ‘big idea’ you’re trying to communicate.
5. How to effectively critique your own work.

About Kelly:
Kelly Exeter is an accomplished editor, ghost writer and author of four books. She’s written for popular global sites like Copyblogger and Problogger and, via her Level Up Your Writing coaching and consultation service, she helps smart people amplify their ideas and profit from writing books.

JOANNA WEIBE: LIVE LINK UP FROM US: A CRASH COURSE IN CONVERSION COPYWRITING
Session outline:
Businesses hire copywriters to help them make more money. In this session, see the top techniques to use to start integrating conversion copywriting into your writing – so you can wow your clients with measurable results. (Measurability and money go hand in hand.)

Session takeouts:
1. Where to find your next high-converting messages
2. A proven, repeatable CRO formula for organizing your messages to convert
3. Tested techniques in “editing in the awesome”

About Joanna:
The cofounder of Copy Hackers and Airstory, Joanna Wiebe is the original conversion copywriter. She teaches startups, marketers and copywriters worldwide to convert more using only their words.

DAVE EDDY: EMBRACING THE AI ROBOTS: COPYWRITING IN THE JETSONS ERA
Session outline:
Artificial Intelligence (AI) is replacing lots of people’s jobs and I reckon it is naive to think that copywriters won’t be affected in a big way. Just like when smartphones came along, businesses had to adapt in order to keep up. As a copywriter in 2018, you can either be: A) a fearful and tearful Ostrich (head in the sand) who only sees the risk and declares copywriting doomsday, or B) an optimistic Eagle (soaring high in the sky, profitably pooping on competitors and other inanimate objects) Let’s talk about the opportunities ROBOTS bring to Eagle-eyed copywriters who are willing to adapt in order to improve their work and grow their businesses.

Session takeouts:
1. Providing value: The result wins.

2. Focussing on context
3. Honing in on relationships
4. Let’s embrace the robots & expand.
5. Offering a uniquely human, quality brand.

About Dave:

Dave is a digital marketing and SEO nerd, with a keen interest in disruptive technologies and innovative business models. He owns an agency in sunny Newcastle, hosts location-based marketing podcast The Location Station, and is also CMO at Camplify – the Airbnb for caravans and motorhomes in Australia and the UK.

CHERIE CLONAN: SOCIAL SUCCESS FOR YOUR COPYWRITING BUSINESS
Session outline:
This session will support copywriters with effective social promotion strategies for their business. Content marketing is the backbone of great social media and this session will help you with a fresh approach to planning and scheduling your content, and why its a must for your business. Service based businesses often lack great social content, but as copywriters you have so much to draw on and we can’t wait to share our learnings.

Session takeouts:
1. How to maximise your reach on social platforms
2. Why content planning is essential to social media success
3. How to plan your content strategically
4. Social tips for service based businesses
5. Recommended scheduling tools to maximise efficiency

About Cherie:
Cherie is an award winning digital marketer, with a genuine passion for all things digital marketing. She lives and breathes social media, and has a proven track record of bringing significantly increased social engagement / community / social followers to humble followings, and transforming social accounts.

MARINA HOLMES: BUILDING A BIG BRAND CONTENT STRATEGY

Session outline:
TBC

Session takeouts:
TBC

About Cherie:
TBC

JANE TWEEDY: WINNING MORE SMALL BUSINESS CLIENTS BY GETTING INSIDE THEIR HEADS
Session outline:
How many times do you see a small business with appalling copy? You know they need your service, but how do you convince them of that? In this session we will explore the issues facing small business owners, from someone that has worked with over 600 business owners one on one in the last few years. We’ll learn how to handle their objections through solving their problems, providing real value and packages that appeal, communicating your message and finally where to find these small businesses. This session will apply to any service provider, but using copywriters for the examples.

Session takeouts:
1. The problems can you help small business owners with.

2. Justifying your value to a small business
3. Creating a package that adds real value to both parties
4. Confidence in communicating your message when talking about yourself!
5. Where to find these small businesses

About Jane
Jane Tweedy is a small business advisor, consultant, trainer and lifelong learner. Jane’s workshops are popular because of her practical and tested implementation of theory, and because she tells it like it is! Jane provides advice through a NSW Government funded NFP and her own business FAQ Business Training.

SHARON CHISHOLM: FINDING (AND KEEPING) YOUR COPYWRITING MOJO
Session outline:
Working for yourself can be a fabulous experience, but it can also be frustrating, challenging, exhausting, and downright overwhelming.

It’s easy to find that your mojo has gone on holiday and left you to fend for yourself.

So what do you do when this happens? 

Session takeouts:
1. How to recognise when your mojo has gone gojo.
2. It’s not all about you!
3. Self-care is not selfish.
4. Hunting for your oomph.
5. To fail to plan is to… you know the rest…

About Sharon:
Sharon is an award-winning coach, mental health advocate, writer and speaker. She helps small business owners deal with low confidence and self-esteem, through to mind health issues such as anxiety and depression. She has worked with government bodies and also facilitates workshops on mental health and suicide intervention.

CHRISTOPHER MORIARTY: CONCEPTING AND THE BIG IDEA
Session outline:
Whether the budget and timeline is generous or tight, just about every brief begins more or less the same way: with a very blank page and a tiny touch of panic. It’s okay, panic is a good thing. It means you care, and caring is the first step toward delivering quality concepts. In this session we’ll explore the journey of creation. Forming something from nothing and bringing it to life. You’re the lord of the blank page, and every good idea springs from the explosive creative process. 

Session takeouts:
1. Learn to embrace your panic and conquer the blank page faster.
2. Unlock your creativity with two little words and ‘one simple trick’.
3. Get dirty, and enjoy the muck and the mayhem of the unfiltered flow.
4. Get clean, and go off to ‘Fiji’.
5. Being Mr Blackwell.

About Christopher
Actor, writer, and director, Christopher Moriarty has created comedic and non comedic (but mostly comedic) content and advertising for TV, film, print, radio and social. Whether crafting a choose-your-own-adventure Facebook app where users live or die by the graces of Darlinghurst’s 1930s razor gang, getting American underpants to sing, or treating Netflix viewers to the soothing breeze of an oscillating fan, Christopher’s background in improvisational theatre has always served him and audiences well. You can find him as one half of the creative team ThoseGuys.com.au, at one of Sydney’s many great coffee shops or comic book stores, or on TV eating chicken.

NATHAN SEPPPELT: WRITING IN THE SWEET SPOT:BALANCING BRAND, READER & SEO NEEDS
Session outline:
Between making sure your writing resonates with your audience, tells your brand story and satisfies search engines’ stringent requirements, web copywriters have a lot of notes to hit. These three “big asks” aren’t always completely at odds with each other. The best writers on the web know how to align them for powerful results. During this session you’ll learn techniques for finding those sweet spots and how to design content strategies that build your brand, your business and your online presence – whether you’re writing for a client, your own business or yourself.

Session takeouts:
1. Understanding your audience is the first step to understanding your brand.

2. All the information you need to do this is there online, free for the taking (and I’ll show you how).
3. How to match your audience’s needs to your brand’s needs.
4. What’s best for your audience is often what’s best for search engines.
5. The extra signals search engines need to understand you and your audience.

About Nat:
Nat Seppelt is a Content Strategist and copywriter at Kwasi Studios. His deep-dark secret is that he spends 90% of his time researching and developing ideas and uses only the remaining tenth for actual writing (gasp!). Because clients seem happy with high-performing content strategies that nail their target audience and grow their online presence, Nat tends not to feel too guilty about this. When he’s not “working” working, Nat’s usually geeking out over language, literature or enjoying some pretty-far-out-there music.

ROBERT GERRISH: DEALING WITH DIFFICULT CLIENTS
Session outline:
There you are running and growing your lovely, little writing business when along comes a tricky customer to mess with your head and screw up your day. In this session, we’ll get to the bottom of why these people show up, how to spot them early and what to do to get them under control or banished from your life forever.

Session takeouts:
1. Ways to recognise the warning signs

2. How to nail the cause
3. Accepting that it takes two to tangle
4. Exploring prevention strategies
5. Where to hide the bodies

About Robert:
Robert Gerrish supports individuals starting, growing, fine-tuning or exiting their business. He founded the Flying Solo online community, co-wrote the bestseller of the same name, and in mid-2018 launches a new book with publisher, Pan Macmillan. He’s a podcaster, speaker and works one-on-one with a small group of independent professionals.

NATASHA DAVID: WORKING WITH JOURNOS: HOW TO MAKE YOUR MEDIA PRESENCE POP
Session outline:
Building a reputation for delivering good stories that get picked up in the media can be very profitable for your copywriting business. Understanding how to handle media relations and brief a client’s spokesperson are also valuable additions to your repertoire. Learn how to understand what journalists are looking for in a story, how to deliver key messages they will want to report on and how to give spokespeople the skills and confidence to handle direct media contact.

Session take outs:
1. Understanding the journalist’s world
2. Content (what is news) & anatomy of a press release
3. Where can you add value?
4. Briefing clients to speak to journos
5. What to do afterwards (press release or interview)
Natasha found her way to solo entrepreneurship through a well-worn 25 year stroll through the corporate world, including stints as a journalist, market analyst and all-round marketing and PR lackey. She loves writing in her pyjama bottoms and ugg boots, accompanied by cheese and Twin Peaks (yes she’s that old).
 
KATE TOON & GLENN MURRAY: GOOD COPY (WRITER) / BAD COPY (WRITER)
Session outline:
Kate and Glenn take questions from the audience and share their advice, experience and stories. Some good, some really bad.

About Glenn:

Glenn is a dad, husband, copywriter and small-time entrepreneur. He lives on the NSW Central Coast, just north of Sydney, Australia.

Glenn runs Divine Write, a small copywriting studio. Focusing on web copy (including SEO copy),  brochures, case studies, sales letters, scripts and ads. He’s been full-time professional writer since 1994. He started Divine Write in 2002, after working as a technical writer in the software industry for 9 years.

About Kate:

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.

She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.

Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast.

She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference.

Last but not least, Kate uses her accumulated knowledge as a lecturer at the University of Newcastle teaching courses on SEO and Writing for the Web.

 

THE MASTERMIND

 

This half-Day Mastermind with Glenn, Kelly, Laura, Amanda and Kate is where you’ll get to dig in to what it really takes to run a successful Freelance Copywriting Business.

We’re limiting attendee numbers to allow for small group discussions.

  • Listen as our experts take you through their personal approach and systems for Pitching, Process, Profile building and creating a Profitable business.
  • Sit down with the experts and turn their tips and advice into practical action for your business.
  • Discuss your problems and challenges with other like-minded business owners.
  • Finish your CopyCon experience by enjoying a delicious networking lunch, chatting with our experts in a more informal setting as you take in views of Sydney Harbour.

 

wdt_ID TIME DURATION SPEAKER TOPIC
1 9:00 am - 9:10 am 10 mins REGISTRATION / INTROS
2 9:10 am - 9:30 am 20 mins KATE TOON INTRODUCTION
3 9:30 am - 9:45 am 15 mins AMANDA VANELDEREN PITCH: HOW TO WIN MORE JOBS YOU WANT
4 9:45 am - 10:15 am 30 mins ROUND TABLE
5 10:15 am - 10:30 am 15 mins KELLY EXETER PROFILE: HOW TO BUILD YOUR BRAND
6 10:30 am - 11:00 am 30 mins ROUND TABLE
7 11:00 am - 11:30 am 30 mins MORNING TEA BREAK  
8 11:30 am - 11:45 am 15mins GLENN MURRAY PROCESS: HOW TO STREAMLINE PROJECTS
9 11:45 am - 12:15 pm 30 mins ROUND TABLE
10 12:15 pm - 12:30 pm 30 min LAURA ELKASLASSY PROFIT: HOW TO BE MORE PROFITABLE
Amanda Vanelderen: PITCH: HOW TO WIN MORE JOBS YOU WANT
 
 
Session outline
Does sales and pitching yourself leave you a little twitchy? Dig into the nuts and bolts of winning the jobs you want with a booked out working copywriter. Amanda uses real life examples of her process to cover personality in pitching, wearing your customer hat, blowing trumpets and adding value. And if you’re good, she’ll give you a sticker at the end.
 
Session takeouts
 
1. How to make a connection: Bring personality to your pitch
2. Be prepared: Quick responses without sounding cookie cutter
3. Trumpets are for blowing: Talking yourself up without sounding like a wanker
4. Not ‘just’ a copywriter: Ways to add value that make someone’s day

5. Cheat sheet: What copywriting formulas can teach you about pitching

About Amanda
Amanda is a working copywriter based in Brisbane. She leapt/belly flopped into freelancing after 18 years in comms, marketing and media and established WorkWords in 2016. She applies her copywriting mantra to pitching and client management – make a connection. Amanda works with brands like Michael Hill Jewellery, FOX Sports, Lendlease, Macquarie Group, Monash IVF and Ricoh. She has a BA in Communication (Professional Writing) and finished her Masters of Communication and Media Studies bouncing a baby on her knee. Born to write, loves to laugh, and used to be cool enough that she’s been to over 500 live music gigs.
Glenn Murray: PROCESS: HOW TO STREAMLINE PROJECTS
Session outline:

I occasionally suffer from anxiety. I think I’m also a bit OCD. So it’ll come as no surprise that I’m a systems fanboy.

In business, my systems have been one of the keys to my success. And they’ve really saved my sanity. They’ve kept me on track and productive, and minimised my feelings of overwhelm.

In this session, I’ll be walking you through my systems, from go to woe. From the moment I receive a request for quote to ‘til the final payment hits my account. And a little bit beyond. I have a system for just about everything, and I’m probably a little too excited to share them all with you.

  • Tracking & replying to RFQs with bugger-all effort
  • Quickly & easily tracking prospects & jobs
  • Achieving complete freedom & mobility with the right hardware & software
  • Taking the pain out of client reviews & version control
  • Tracking billable time with one click
  • Invoicing, tracking overdues & MOST IMPORTANTLY tracking your P&L and how much PAYG tax you owe
  • Being the master of your tasks
  • Keeping your house in order the whole while

You may not want to do things the way I do, but I hope you’ll glean something from it, nonetheless. Even if you only walk away exclaiming how much better my processes are than Kate’s, I’ll be a happy man.

About Glenn:

Glenn is a specialist website copywriter, and the author of ‘SEO Secrets’ and ‘Practical SEO Copywriting’. He runs Australian copywriting studio, Divine Write, and over his 25-year career, he’s worked for some of the world’s biggest brands, including Toyota, IBM, Virgin, Honeywell, Westpac, Commonwealth Bank, Telstra and BigPond.

Prior to starting Divine Write, Glenn worked as a technical writer in the software industry for 9 years, writing manuals and online help. He has a Master of Arts in International Communication and a Bachelor of Arts in English Literature and Linguistics. He’s a father of three, a lucky husband, an opportunistic reader, a beer snob and a bit of a geek.

Find out more at www.divinewrite.com.au.

Kelly Exeter: PROFILE: HOW TO BUILD YOUR BRAND
Session outline:

It doesn’t matter whether you operate your business under a personal name, or a business name, you have a brand. Something that’s best defined as: ‘What people say about you when you’re not in the room.’

Once you’ve made peace with that, the next step is to make a choice: let other people dictate the narrative of your brand, or take control over what people are saying about you when you’re around.

 

Session take outs:

  1. How to identify what your brand is.
  2. Why it’s super-important that you do so.
  3. How to communicate your brand to the marketplace (words are not enough).
  4. Time-wasters to avoid.
  5. Where to draw the line when it comes to profile building. (Because profile building can be addictive.)

About Kelly:

Kelly Exeter is an accomplished editor, ghost writer and author of four books. She’s written for popular global sites like Copyblogger and Problogger and, via her Level Up Your Writing coaching and consultation service, she helps smart people amplify their ideas and profit from writing books.

Laura Elkaslassy: PROFIT: HOW TO BE MORE PROFITABLE
Session outline:
In this session Laura will be talking all things profit. Running a small business is a big job and often goes without getting paid or not to mention having profit sitting in your bank account. Laura will introduce Profit First, which is a behavioural cash flow system which will change the way you handle your money in your business to ensure you pay yourself a good wage, have all your taxes and expenses covered as well as CASH profit in your account.

Session take outs:
1. A great understanding of Profit First
2. Practical steps to implement this in your business
3. Know what your break even number is
4. What your targets need to be to pay yourself, pay your taxes, expenses and have profit in the bank
5. A clear picture of where your business currently stands and how to improve this

About Laura:
Laura Elkaslassy is the owner and founder of Adroit Business Solutions, as well as a Profit First Professional and money mentor. Laura’s mission and passion are to ensure solo and small business owners not only understand what is happening in their business but also that they can pay themselves and make a profit.

THE LOCATION

The event will take place at the Kirribilli Club in North Sydney.

PROUDLY SUPPORTED BY

THE NETWORKING PARTY

We’ll be having an optional networking drinks and nibbles after the event at the Kirribilli club.

FEEL THE LOVE

Some words from previous attendees.

The best Conference I’ve ever been to.

An amazing day full of learning and laughter at the The Copywriting Conference in Sydney yesterday. It would have to be without question, the best Conference I’ve ever been to. Bring on #copycon2018!

Sandy Taylor

The place was right, the speakers were right, the content was right.

When you get a room full of insecure creatives and by the end of the day, they’ve all grown another foot in confidence, you know you’ve done something right.
The place was right, the speakers were right, the content was right, and, above all, the timing was right. It’s hard to believe that until CopyCon, there’d never been a copywriting conference in Australia. I learnt a lot, met terrific people – talented people – made new friends, and walked away with a smile. What more could you ask for?

Steve May

I’ve come away feeling energised and connected with a passionate, creative community of people

When you get a room full of insecure creatives and by the end of the day, they’ve all grown another foot in confidence, you know you’ve done something right.
Fabulous speakers who not only educated, but entertained – and Kate’s vibrant, down-to-earth personality shining throughout the day. An all round vibe of shared relief to escape our copywriting hovels and be a part of something bigger. I’ve come away feeling energised and connected with a passionate, creative community of people – we copywriters are truly lucky.

Gemma Hawdon

CopyCon was by far the best professional development event I’ve ever been to.

Passionate, intelligent speakers; excellent networking opportunities and great goodie bags. Can’t wait for next year!

Simon Mitchell

THE TICKETS

Early bird pricing until 1st December 2017. TCCS members receive an extra 20% discount.

 

Price includes booking fees. GST added for Australian customers.

Not a community member? Join here BEFORE you buy your ticket.

THE FAQS

When and where is the conference?
The Copywriting Conference takes place on 5th of May 2018 and the Mastermind on the 6th May 2018 in Sydney, NSW – At the Kirribilli Club, 11 Harbourview Crescent, Lavender Bay, Sydney, NSW 2060.
Do I need to be a professional copywriter to attend?
Not at all, this event is for all copywriters and it will suit anyone who works in marketing. It’s also great for those looking to break in to copywriting as a career or those who would like to learn more about copywriting for their small business.
Will there be Internet access at the conference?
Yes, complimentary Wi-Fi Internet access will be available to all event attendees.
What is the schedule?
The Copywriting Conference offers  13 short sharp training sessions, 1 Q&A and 3 networking breaks, as well as an optional evening networking do with nibbles
The focus of the event is helping you set up or improve your copywriting business, rather than learning particular writing skills.
Are meals provided at the conference?
  • At the Conference morning and afternoon tea breaks with refreshments are provided as well as a buffet lunch.
  • There will be an optional Networking Party from 5.30 pm open to ticket holders only.
  • At the Mastermind a morning tea break with refreshments is provided as well as a sit down lunch.
Can I bring my child/ren to the event
Sadly we don’t recommend bringing children to the event. It’s a casual but professional day and we’re not able to provide childcare facilities. No pets either. Unless they’re guinea pigs that can be contained in a laptop bag.
What do I need to bring with me?
We recommend bringing your laptop if you’re the kind of person who likes to type up notes. Pads and pens, water and mints will be provided.
Can I claim the event as a taxable expense?
As this is a training event, it should be a deductible expense. However, we recommend you talk to your accountant about it.
What's the dress code?
There’s no formal dress code, be scruffy, be smart, be yourself.
Are there student, government, group, nonprofit or concession discounts?
No discounts are available, but we’ve worked hard to keep the prices affordable.
How do I buy a ticket?
Tickets are not yet on sale but will go live in early November. Join the wait list to be the first to know.

Please take a moment to check your email address carefully – it’s easy to mistype and miss out on your ticket confirmation.

How can we become an event sponsor?
Contact us for details of our sponsorship packages – they’re kind of awesome.
Where can I stay nearby?
There are heaps of hotels and places to stay in North Sydney. We’re in the process of finding a hotel that can offer us a Conference discount.
What food options will be available?
We’ll be catering for vegetarians and gluten free diets.
How accessible is the venue?
TBC.
Is there parking nearby?
Yes – the Club has 65 car spaces available on the Basement Levels 1 and 2.
Learn more about the costs here
Where is the nearest train station?
Milsons Point train station is the closest and is a short 7 minute walk around the block via Alfred Street & then Lavender Street.
North Sydney station is about a 10 minute walk.
What's the refund policy?
Tickets are sold on a strictly no refund basis. In the event that the The Copywriting Conference is cancelled, you will be refunded the face value of the ticket.

The right is reserved to vary advertised schedules to add, withdraw or substitute speakers and sessions where necessary.

Do you have an affiliate program?
Nope.
Terms and conditions
  1. General
    • Tickets are sold by Kate Toon as the event organiser of the The Copywriting Conference.
    • Kate Toon is GST Registered, all ticket prices include GST (ABN 88509898967).
    • These terms and conditions are subject to change at any time and it is the responsibility of the ticket holder to be aware of the terms and/or changes.
    • No person/s, at any time, can use, copy, record, sell or publicly broadcast all, or any part of, The Copywriting Conference.
  1. Ticket Prices
    • Standard tickets will be available from TBC – to April 15th, unless sold out.
  2. Registration Forms and Payment
    • Price and ticket availability information is subject to change without notice.
    • Tickets can be printed from your Eventbrite email, once the purchase process has been completed.
    • The Event Organisers cannot be responsible for spam filters blocking confirmation emails. If you have not received confirmation of your purchase within 48 hours please contact us using the contact form.
    • Accommodation costs are not included in the conference registration fee. Attendees are responsible for making their own lodging and travel arrangements.
    • Registrations will be handled on a first-come, first-served basis.
    • All ticket holders are responsible for keeping their contact details up to date via their account on the event website.
    • Event attendees are to arrive at the conference venue by 8am for registration on the day of the event.
  1. Ticket Policy
    • Tickets may only be purchased via the The Copywriting Conference and Eventbrite websites.
    • Tickets purchased from other sources are not valid.
    • All tickets sales are final and subject to these terms and conditions.
    • You may nominate a substitute to take your place at the conference at any time up to 1 April 2017.
    • If you wish to substitute a participant, please contact the Event Organiser at the earliest opportunity by contact using the contact form.
    • Event Organisers will not be responsible for any tickets that are lost or stolen; you are still able to attend the conference, provided you are able to supply photo identification upon arrival.
    • Tickets will not be available at the event.
    • Ticket prices are subject to change at any time.
    • Ticket prices are subject to GST and the Eventbrite ticket fee.
    • All tickets are non-refundable.
    • Ticket prices do not include parking allowance at or near the venue.
    • In the event that the event is cancelled, ticket holders will receive a full refund minus any bank or administrative fees incurred by the event organiser for receiving the original ticket payment. Refunds will be paid within 30 days of the event cancellation announcement.
  1. Conference Programme
    • The Copywriting Conference programme, presenters and speakers are subject to change at any time, without notice.
  1. Participation and Behaviour at Conference Meetings and Activities
    • Conference attendees are expected to behave professionally at all times whilst at the Event or the venue. Use of obscene or offensive language, abuse, destructive or threatening behaviour directed at any other person is not acceptable and will result in the attendee(s) concerned being barred from returning to The Copywriting Conference. Persons expelled from the event are not liable for refund or compensation of any kind from the Event Organiser.
  1. Permission to capture and use images, audio and video from the Event and venue
    • Ticket holders agree to the Event being filmed and/or recorded by the Event Organiser.
    • Ticket holders agree to use of still photographs, video and audio from all Event sessions and activities by the Event Organiser to promote the 2018 and any future The Copywriting Conference events.
    • Unless explicit request is made to the Event Organiser, ticket holders agree to use of images, audio or video across any and all channels including print, online and social media.
  1. Personal Information and Privacy Policy
    • Your privacy is very important to us and we are committed to protecting the integrity of the personal information we collect from you.
    • The Privacy Act 1988 (Commonwealth) and the Privacy Principles govern the way in which we manage your personal information and this policy sets out how we collect, use, disclose and otherwise manage personal information about you.
    • Please note that participant contact details will be kept on the online The Clever Copywriting School database, which will only be used by Kate Toon and event staff. Personal bank details and credit card information is not kept on file.
    • Unless the Registration Office has received an explicit request from a registrant asking us expressly not to share his/her contact information (through the Registration Form), a list of all attendees’ names, their affiliated institutions and e-mail addresses may be included in the conference attendee gift packs and published on a “Who’s Who” page on The Copywriting Conference website.
    • Your contact e-mail address will be used to circulate details and announcements of current and future The Clever Copywriting School news. You may unsubscribe from this correspondence at any time.
    • If you would like your personal information record to be deleted after the conference, please notify the conference organisers using the contact form.
    • SPAM Act 2003 & Unsolicited Electronic Messages Act 2007: We are committed to observing our obligations under the Unsolicited Electronic Messages Act 2007. If you receive a commercial electronic message from us and you do not wish to receive any further messages of this nature from us, please follow the steps outlined in this communication for unsubscribing, or contact us using the contact form.
  1. Personal Property & Insurance
    • The Clever Copywriting School organisers accept no responsibility for loss or damage to personal property that is brought to or left at The Copywriting Conference.
    • The ticket holder will be responsible for any loss, damage or injury incurred as a result of contracts entered into, advice sought or obtained from The Copywriting Conference, Kate Toon and/or any sponsor. Any loss or damage to property or persons whilst at the venue, unless caused by the negligence of The Clever Copywriting School, is the responsibility of the ticket holder.
    • Ticket registration fees do not include insurance of any kind. We recommend that you obtain your own general travel insurance. It is suggested that the insurance policy should also cover loss of fees/deposit, airfares, accommodation charges, medical expenses, loss or damage to personal property while attending The Copywriting Conference. The insurance should cover loss arising from the cancellation of the conference by the organisers or your inability to attend due to any reason whatsoever. No responsibility is taken by the conference managers for any person not holding insurance.
  1. Governing Law
    These terms and conditions shall be governed by and construed under the law of the State of New South Wales, Australia.
  1. Contact Details
    If you have any questions about the event, the event organisers, or these terms and conditions, please contact us using the contact form.
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