Copywriting conference

The Copywriting Conference

Helping you take your copywriting business to the next level

Let’s make copy great again!

Australia’s favourite dedicated copywriting conference is back. And this time it’s in Melbourne!

And it’s jam-packed with content to help you learn new copywriting skills, connect better with your customers, stay on top of the latest trends and learn how to manage the business side of copywriting.

This is your chance to truly embrace your copywriting career, whether in-house writer, content writer, marketing manager or copywriting  freelancer.

You’ll also get to meet other copywriters, share your highs and woes, and become part of the Australian copywriting community.

We’ve picked some of Australia’s most successful copywriters, marketers, digital experts and business gurus to bring you the topics that matter most.

No fluff. No filler. Just an entire day of seriously helpful content.

THE TAKE AWAYS

So what will you take away from The Copywriting Conference?

Sure we’ll have the traditional goodie bags and heaps of free mints. But that’s not what I’m talking about.

Attending a conference like this can not only give you great networking opportunities but also help you:

  • Get an update on the latest Copywriting trends
  • Learn how to write copy that gets results every time
  • Master your copywriting process
  • Grasp how to write the perfect sales page
  • Understand how niching can boost your business
  • Learn how to make taglines work
  • Grasp advanced content marketing & SEO strategies
  • Learn how to write the perfect brief
  • Understand what personal branding is all about

And of course, it’s a great opportunity to mingle with other copywriters, marketers, content creators and in-house agency copywriters, share ideas, and make new contacts. It’s time to step out from behind your screen and meet other copywriters in the flesh.

WHO SHOULD ATTEND

The Copywriting Conference prides itself on being an inclusive, welcoming, warm and friendly event and is suitable for:

CONTENT CREATORS

MARKETING MANAGERS

IN-HOUSE COPYWRITERS

COPYWRITERS

THE PRESENTERS

We’re working on the line up right now, so head back here soon to check out who will be speaking.

Kate Toon

Kate Toon

Founder | The Clever Copywriting School

Rob Marsh

Rob Marsh

Copywriting and host of The Copywriter Club Podcast

Bernadette Schwerdt

Bernadette Schwerdt

Author|Speaker | Copywriting Tutor

Aaron Agius

Aaron Agius

Co-founder & Managing Director | Louder.Online

Amanda VanElderen

Amanda VanElderen

Author | Write Better

Suzanne Chadwick

Suzanne Chadwick

Founder | Business Coach & Brand Consultant | The Connection Exchange

Ryan Wallman

Ryan Wallman

Associate Creative Director|Head of Copy|Wellmark

Donna Webeck

Donna Webeck

Real Estate copywriter | Prestige Property Copy

Nerissa Bentley

Nerissa Bentley

Health copywriter| The Melbourne Health Writer

Rachel Alt

Rachel Alt

Financial Services Writer

More great speakers coming soon...

THE SCHEDULE

DURATION SPEAKER TOPIC
8.00am 30 mins REGISTRATION
8.30 – 9.00am 30 mins KATE TOON OPENING
9.00 – 9.40am 40 mins BERNADETTE SCHWERTZ KEYNOTE: THE 7 SECRETS TO WRITING COPY THAT GET RESULTS EVERY TIME
9.40 – 10.10am 30 mins SUZANNE CHADWICK PERSONAL BRANDING
10.10 – 10.20am 10 mins TBC REAL COPYWRITER STORIES
10.20 – 10.50 30 mins MORNING TEA BREAK
10.50 – 11.30am 40 mins KATE TOON KEYNOTE: PROCESS PROCESS PROCESS (IT’S ALL ABOUT PROCESS)
11.30 – Midday 30 mins TBC TBC
Midday – 12.30pm 30 mins AARON AGIUS ADVANCED CONTENT MARKETING & SEO TIPS
12.30 – 1.30pm 60 min LUNCH BREAK
1.30 – 2.10pm 40 mins RYAN WALLMAN MAKING TAGLINES WORK
2.10- 2.40pm 30 mins AMANDA VANELDEREN HOW TO TAKE THE PERFECT BRIEF
2.40 – 3.10pm 30 mins AFTERNOON TEA BREAK
3.10 – 3.50pm 40 mins DAVID BELL TBC
3.50 – 4.20pm 30 mins DONNA WEBECK, NERISSA BENTLEY & RACHEL ALT HOW NICHING MADE ME A MORE SUCCESSFUL COPYWRITER
4.20 – 5.00pm 40 mins ROB MARSH KEYNOTE: HOW TO WRITE THE PERFECT SALES PAGE
5.00 – 5.30pm 30 mins WRAP UP
5.30pm WRAP

THE MASTERMIND

 

PRESENTERS

 

Kate Toon

Kate Toon

Founder | The Clever Copywriting School

Rob Marsh

Rob Marsh

Copywriting and host of The Copywriter Club Podcast

Bernadette Schwerdt

Bernadette Schwerdt

Author|Speaker | Copywriting Tutor

Shannon Morrison

Shannon Morrison

Founder | Might Social Word

Matt Fenwick

Matt Fenwick

Content strategist | Information architect | Trainer | TEDx speaker

Andrea Rowe

Andrea Rowe

Copywriter | Communications Strategist | Author | Your Coastal Connection

This half-Day Mastermind with Rob, Bernadette, Shannon, Matt, Andrea and Kate is where you’ll get to dig in to what it really takes to run a successful Freelance Copywriting Business.

We’re limiting attendee numbers to allow for small group discussions.

THE SCHEDULE

DURATION SPEAKER TOPIC
9.00am 15 mins REGISTRATION
9.15 – 9.30am 15 mins KATE TOON OPENING
9.30 – 9.45am 15 mins BERNADETTE SCHWERTZ TBC
9.45 – 10.00am 15 mins SHANNON MORRISON ADVANCED CONTENT STRATEGIES
10.00 – 10.15am 15 mins MATT FENWICK HOW TO SUCCESSFULLY SUBCONTRACT
10.15 – 10.45am 30 mins ROUND TABLE 1
10.45 – 11.15am 30 mins ROUND TABLE 2
11.15 – 11.30am 15 mins BREAK
11.30 – 11.45am 15 mins ROB MARSH TBC
11.45 – Midday 15 mins ANDREA ROWE TBC
Midday – 12.30pm 30 mins ROUND TABLE 3
12.30 – 1.00pm 30 mins ROUND TABLE 4
1.00 – 1.10pm 10 mins WRAP UP
1.10pm SIT DOWN LUNCH

THE LOCATION

CopyCon19 is will be held at the stunning Arts Centre Melbourne.

100 St Kilda Rd, Melbourne, VIC, 3004, Australia

HE LOCATION

The event will take place at the Melbourne Arts Centre.

PROUDLY SUPPORTED BY

We’re on the look out for amazing sponsors. Keen to be one? Get in touch.

THE NETWORKING PARTY

We’ll be having an optional networking drinks and nibbles after the event in the super snazzy Melbourne Arts Centre bar.

FEEL THE LOVE

Some words from previous attendees.

The best Conference I’ve ever been to.

An amazing day full of learning and laughter at the The Copywriting Conference in Sydney yesterday. It would have to be without question, the best Conference I’ve ever been to. Bring on #copycon2018!

Sandy Taylor

The place was right, the speakers were right, the content was right.

When you get a room full of insecure creatives and by the end of the day, they’ve all grown another foot in confidence, you know you’ve done something right.
The place was right, the speakers were right, the content was right, and, above all, the timing was right. It’s hard to believe that until CopyCon, there’d never been a copywriting conference in Australia. I learnt a lot, met terrific people – talented people – made new friends, and walked away with a smile. What more could you ask for?

Steve May

I’ve come away feeling energised and connected with a passionate, creative community of people

Fabulous speakers who not only educated, but entertained – and Kate’s vibrant, down-to-earth personality shining throughout the day. An all round vibe of shared relief to escape our copywriting hovels and be a part of something bigger. I’ve come away feeling energised and connected with a passionate, creative community of people – we copywriters are truly lucky.

Gemma Hawdon

CopyCon was by far the best professional development event I’ve ever been to.

Passionate, intelligent speakers; excellent networking opportunities and great goodie bags. Can’t wait for next year!

Simon Mitchell

THE FAQS

When and where is the conference?
The Copywriting Conference takes place on 4th of May 2019 and the Mastermind on the 5th May 2019 – At the Melbourne Arts Centre, 100 St Kilda Rd, Melbourne, Victoria. 
Do I need to be a professional copywriter to attend?
Not at all, this event is for all copywriters and it will suit anyone who works in marketing. It’s also great for those looking to break in to copywriting as a career or those who would like to learn more about copywriting for their small business.
What is the schedule?
The Copywriting Conference offers short sharp training sessions with both skill and business focus. We also have three networking breaks, as well as an optional evening networking do with delicious nibbles. We also have a second day – A Mastermind, which is a smaller group event, with great access to speakers and round table discussions.
When will the topics and speakers be confirmed?
We’re hoping to have all speakers and details finalised by October 2018. When the schedule is announced, we reserve the right to vary advertised schedules to add, withdraw or substitute speakers and sessions where necessary.
Can I volunteer at the event?
Volunteer opportunities are offered to members of The Clever Copywriting Community only.
How do I become a sponsor?
We’re on the look out for amazing sponsors, keen to be one get in touch.
Do I need to bring a printed ticket?
No. We like trees. We’ll have a list of who’s coming at the registration point.
Will there be Internet access at the conference?
Yes, complimentary Wi-Fi Internet access will be available to all event attendees.
Are meals provided at the conference?
  • At the Conference morning and afternoon tea breaks with refreshments will be provided as well as a buffet lunch.
  • There will be an optional Networking Party from 5.30 pm open to ticket holders only.
  • At the Mastermind a morning tea break with refreshments will ve provided as well as a sit down lunch.
What food options will be available?
We’ll be catering for vegetarians and gluten-free diets. Beyond this it get’s a tad tricky.
How accessible is the venue?
All rooms are easily accessible via lifts that stop at each floor.
Can I bring my baby or child to the event?
Small humans under the age of oneish are welcome to attend the event (must come with a parent, babies turning up solo will be turned away). We will have a dedicated MINI COPY BEASTS table at the back of the room. Obviously if your baby is extra vocal, we ask that you respect other guests and leave the room to chill your small humans out. Sadly we don’t allow larger children at the event as we can’t provide childcare facilities. We do accept childish adults. A note on breastfeeding: We’re totally cool with breastfeeding in the conference space and will have some more private spaces available if you prefer.

There is a baby change room on the ground floor of the venue.

Can I bring my service animal to the event?
You sure can.
What's the loo situation?

Melbourne Arts Centre has disabled, gender neutral bathrooms and a baby change on the ground floor as well as disabled toilets on the same level as the conference.

What do I need to bring with me?
We recommend bringing your laptop if you’re the kind of person who likes to type up notes. Pads and pens, water and mints will be provided. There may also be biscuits, and possibly crisps – but I’m not promising anything.
Can I claim the event as a taxable expense?
As this is a training event, it should be a deductible expense. However, we recommend you talk to your accountant about it. We’re words people not numbers people.
What's the dress code?
There’s no formal dress code, be scruffy, be smart, be yourself. Since it’s May the 4th (May the Forth/Force be with you) the networking event will be Star Wars themed. And prizes will be awarded for the best costume efforts.
Are there student, government, group, nonprofit or concession discounts?
No discounts are available, but we’ve worked hard to keep the prices affordable.
How do I buy a ticket?
Tickets are not yet on sale but will go live in early October. Join the waiting list to be the first to know. Please take a moment to check your email address carefully – it’s easy to mistype and miss out on your ticket confirmation.
Does the ticket price include accommodation?
No.
Where can I stay nearby?
We’ll try and score a sweet deal with some local hotels but if you want to book now, you crazy keen cat, then head here for some local recommendations.
Is there parking nearby?
Arts Centre Melbourne car park is open 24 hours a day, seven days a week, with several options available, including Permanent, Early Bird, Valet Parking, Casual and Accessible Parking. Entry is via Sturt and Kavanagh Streets, just off Southbank Boulevard. The Arts Centre Melbourne car park operates on flat rates only – they not have hourly rates. See information on their car parking page for details around rates at different times.
Can I charge my electric car?
You’re in luck, yes! Arts Centre Melbourne wants a clean, green world too, so they have installed charging stations. See information on our car parking page for more information.
Where is the nearest train station?
The nearest train station is Flinders Street. Head here for help on how to plan your trip to CopyCon19 via public transport.
What's the refund policy?
Tickets are sold on a strictly no refund basis. But in the event that the The Copywriting Conference is cancelled, you will be refunded the face value of the ticket. Please check our Terms and Conditions at the bottom of this page. The right is reserved to vary advertised schedules to add, withdraw or substitute speakers and sessions where necessary.
Do you have an affiliate program?
Nope.
Terms and conditions
  1. General
    • Tickets are sold by Stay Tooned Pty Ltd  as the event organiser of The Copywriting Conference.
    • Kate Toon is GST Registered, all ticket prices include GST ((ACN. 624 095 763)
    • These terms and conditions are subject to change at any time and it is the responsibility of the ticket holder to be aware of the terms and/or changes.
    • No person/s, at any time, can use, copy, record, sell or publicly broadcast all, or any part of, The Copywriting Conference.
  1. Ticket Prices
    • Standard tickets will be available from October until they sell out. 
  2. Registration Forms and Payment
    • Price and ticket availability information is subject to change without notice.
    • Accommodation costs are not included in the conference registration fee. Attendees are responsible for making their own lodging and travel arrangements.
    • Registrations will be handled on a first-come, first-served basis.
    • All ticket holders are responsible for keeping their contact details up to date via their account on the event website.
    • Event attendees are to arrive at the conference venue by 8am for registration on the day of the event.
  1. Ticket Policy
    • Tickets may only be purchased via The Copywriting Conference website.
    • Tickets purchased from other sources are not valid.
    • All tickets sales are final and subject to these terms and conditions.
    • You may nominate a substitute to take your place at the conference at any time up to 1st April 2018.
    • If you wish to substitute a participant, please contact us at the earliest opportunity by using the contact form.
    • Event Organisers will not be responsible for any tickets that are lost or stolen; you are still able to attend the conference, provided you are able to supply photo identification upon arrival.
    • Tickets will not be available at the event.
    • Ticket prices are subject to change at any time.
    • All tickets are non-refundable.
    • Ticket prices do not include parking allowance at or near the venue.
    • In the event that the event is cancelled, ticket holders will receive a full refund minus any bank or administrative fees incurred by the event organiser for receiving the original ticket payment. Refunds will be paid within 30 days of the event cancellation announcement.
  1. Conference Programme
    • The Copywriting Conference programme, presenters and speakers are subject to change at any time, without notice.
  1. Participation and Behaviour at Conference Meetings and Activities
    • Conference attendees are expected to behave professionally at all times whilst at the Event or the venue. Use of obscene or offensive language, abuse, destructive or threatening behaviour directed at any other person is not acceptable and will result in the attendee(s) concerned being barred from returning to The Copywriting Conference. Persons expelled from the event are not liable for refund or compensation of any kind from the Event Organiser.
  1. Permission to capture and use images, audio and video from the Event and venue
    • Ticket holders agree to the Event being filmed and/or recorded by the Event Organiser.
    • Ticket holders agree to use of still photographs, video and audio from all Event sessions and activities by the Event Organiser to promote the 2018 and any future The Copywriting Conference events.
    • Unless explicit request is made to the Event Organiser, ticket holders agree to the use of images, audio or video across any and all channels including print, online and social media.
  1. Personal Information and Privacy Policy
    • Your privacy is very important to us and we are committed to protecting the integrity of the personal information we collect from you.
    • The Privacy Act 1988 (Commonwealth) and the Privacy Principles govern the way in which we manage your personal information and this policy sets out how we collect, use, disclose and otherwise manage personal information about you.
    • Please note that participant contact details will be kept on the online The Clever Copywriting School database, which will only be used by Kate Toon and event staff. Personal bank details and credit card information is not kept on file.
    • Unless the Registration Office has received an explicit request from a registrant asking us expressly not to share his/her contact information (through the Registration Form), a list of all attendees’ names, their affiliated institutions and e-mail addresses may be included in the conference attendee gift packs and published on a “Who’s Who” page on The Copywriting Conference website.
    • Your contact e-mail address will be used to circulate details and announcements of current and future The Clever Copywriting School news. You may unsubscribe from this correspondence at any time.
    • If you would like your personal information record to be deleted after the conference, please notify the conference organisers using the contact form.
    • SPAM Act 2003 & Unsolicited Electronic Messages Act 2007: We are committed to observing our obligations under the Unsolicited Electronic Messages Act 2007. If you receive a commercial electronic message from us and you do not wish to receive any further messages of this nature from us, please follow the steps outlined in this communication for unsubscribing, or contact us using the contact form.
  1. Personal Property & Insurance
    • The Clever Copywriting School organisers accept no responsibility for loss or damage to personal property that is brought to or left at The Copywriting Conference.
    • The ticket holder will be responsible for any loss, damage or injury incurred as a result of contracts entered into, advice sought or obtained from The Copywriting Conference, Kate Toon and/or any sponsor. Any loss or damage to property or persons whilst at the venue, unless caused by the negligence of The Clever Copywriting School, is the responsibility of the ticket holder.
    • Ticket registration fees do not include insurance of any kind. We recommend that you obtain your own general travel insurance. It is suggested that the insurance policy should also cover loss of fees/deposit, airfares, accommodation charges, medical expenses, loss or damage to personal property while attending The Copywriting Conference. The insurance should cover loss arising from the cancellation of the conference by the organisers or your inability to attend due to any reason whatsoever. No responsibility is taken by the conference managers for any person not holding insurance.
  1. Governing Law These terms and conditions shall be governed by and construed under the law of the State of New South Wales, Australia.
  1. Contact Details If you have any questions about the event, the event organisers, or these terms and conditions, please contact us using the contact form.

THE TICKETS

Annual Community members receive a $100 discount on event ticket prices (and a 20% discount on video tickets).

Price includes booking fees. GST added for Australian customers.

Not a community member? Join here BEFORE you buy your ticket.

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