“Don’t let ‘can’t’ get in the way of ‘can’. I’ll see a job come up, and I go, ‘Oh, no, I can’t do that. I don’t have the skills to do that’, but you do. Limiting yourself will only put you back. Put that aside and go, ‘Yeah, I’ve got this, I can do this’. Look at what you’ve done before and go for it.”
Kristy Wright
Juggling copywriting and having a life is a struggle, right?
And then there’s the added pressure of making money, dealing with clients, worrying about ChatGPT and all that nasty imposter syndrome.
Today I want to talk about what it’s really like to be a copywriter.
What does the average day look like?
What are the ups?
And the downs?
Let’s get real today, people, and dig into the challenges all copywriters face.
Tune in to learn:
- How Kristy found her way from print media to copywriting
- How Kristy combines digital marketing into her services
- Why Kristy focused on conversion copywriting
- Why offering a suite of services can be beneficial to your copywriting business
- How Kristy faces mindset challenges
- How Kristy views generative AI tools and AI copywriting
- Kristy’s favourite day-to-day copywriting tool
- Kristy’s top tip for copywriters
Listen to the podcast
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And big thanks to Jaylem from Australia for their lovely review:
“Toon in to the newest Podcast? Yes please! The first five episodes have dropped and I am hooked. I love the mini Toon Hint Podcasts as well as the great interviews with her members of The Clever Copywriting School. Check out Matt Fenwick’s talk about Neurodiversity and Angela Denly talking about parenthood and copy. Kate, thanks for a brand new podcast to listen to!”
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About Kristy Wright
Kristy Wright is a copywriter and digital marketer who excels at creating consumer-focused and emotionally rich content and campaigns. Specialising in the education and training sector, she combines her love of lifelong learning with her exceptional writing skills to craft compelling content that connects, compels and converts.
With two decades of writing and communications expertise, Kristy uses those skills to breathe life into digital storytelling, social media and SEO. Seamlessly weaving these elements, she captures her client’s brand essence by carefully choosing the right words so they stand out in the crowded digital landscape.
Fun fact: Kristy completed 3 marathons and a half marathon before realising running wasn’t for her.
Connect with Kristy Wright
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Transcript
Kate Toon
Juggling copywriting and having a life is a struggle. And then there’s the added pressure of making money, dealing with clients, worrying about ChatGPT and all that nasty impostor syndrome. Today I want to talk about what it’s really like to be a copywriter. Day in day out. What does the average day look like? What are the UPS what are the downs? Let’s get real today people and dig into the challenges all copywriters face. Hello, my name is Kate Toon and I’m the head copybeast at the Clever Copywriting School, an online community and teaching hub for all things related to copywriting. And today I’m talking with Kristy Wright. Hello, Kristy.
Kristy Wright:
Hi, how are you?
Kate Toon:
I’m good. Let’s be honest. This is the second time we’ve tried to do this. Because Internet doesn’t always play easy. Play well play easy. You know what I mean? I’m struggling today. I said chat GTPP T TP I always get it wrong, as well. Anyway, Kristy’s just looking at me in a bemused fashion. Now I’m not sure what to say. Let me read out her bio. Kristy Wright is a copywriter and digital marketer who excels at creating consumer focused and emotionally rich content and campaigns. Specializing in the education and training sector. She combines her love a lifelong love, of love of lifelong learning with exceptional writing skills to craft compelling content that connects compels and converts Oh, we love that CCC. With two years of writing and communication expertise. Kristy uses those skills to breathe life into digital storytelling, social media and SEO. I’m gonna stop there. But the fun fact about Kristy is that she’s completed three marathons and a half marathon before realizing that running wasn’t for her. How hideous, what on earth were you thinking?
Kristy Wright
Um, it was a challenge. I love a challenge.
Kate Toon
I do too. Hard aren’t they, marathons?
Kristy Wright
Um,they are, I think I just, I really liked the process more than I liked the end result.
Kate Toon
Okay, that’s weird. That’s usually it’s the other way around. If you enjoy the process, that’s good.
Kristy Wright
Yeah, I really enjoy the process. And then I get to the end result. And I’m like, Oh, okay.
Kate Toon
It’s funny, because, you know, it’s a mission, isn’t it? I ran a half marathon. You know, it’s a good six to seven months training. But it was for me to go from couch potato to half marathon and you do get really into it, you get to that point where you’re like, Ah, I get it now. I get it, don’t you?
Kristy Wright
Yeah, you do. And like, I was never really one of those really athletic kids.
Kate Toon
Me either.
Kristy Wright
And as soon as I you know, finished school, I thought I’m gonna give this a go. I started, joined a gym, and it just kind of took off from there. So really, kids don’t doesn’t matter what you do at school, he can get there in the end, if you really want to.
Kate Toon
Oh, I love that message, we’ll just stop the podcast there. But no, I know how you feel as well. Because I did all that training. I ran a few other big runs as well did like city surf and a few others. And then I did the run on the day. And it was great. And I thought oh, I’ll just take a little break just a couple of days break from running, never run again. And that was 10 years ago.
Kristy Wright
Yeah, well, this was 2008.
Kate Toon
Yeah. These days, I think I’m not sure how good running would be for me, you know, with the impact and all of that. So these days are more of a weightlifter. But you know, what you’ve done is you’ve given us a beautiful segue into this episode, because I think being a copywriter is about enjoying the process, and not the end result. And I think that many people are unrealistic about what the reality, the struggle of being a copywriter really is. They see the glory, they see the end result they see the finished website or the logo or the whatever. But the day to day of being a copywriter can be you know, wearing, an enjoyable, boring dare I say it, is not quite what we imagined we’re going to dig into this Christie. But the first thing I want to do before we do that is I want you to tell me take me back a couple of years not to like you know birth. What did you do before you became a copywriter?
Kristy Wright
So I’ve actually been writing for the last 20 years. I did my degree in in print media. That’s how long ago it was. And I started out writing for magazines and then I went into the corporate world and I worked for higher education. And I just basically spent my days writing press releases to promote all of the research that came out of the university. I really love that. So any copywriters out there who’ve had difficult people to write for. Academics are one of them. They’re right at the top. So that was great exposure to being able to work with lots of different different clients.
Kate Toon
So when did you then you did that for a while. When did you start moving towards having your own business giving that up?
Kristy Wright
So that was a couple of years ago, I moved to regional Queensland and I had to start from scratch really, I had a young child and I thought, What am I going to do? And I just kind of started working in admin and marketing. And then people realized that I could write and I’ve done everything from fill out people’s forms to write their website. So.
Kate Toon
I love that because I’ve obviously followed your journey for a little bit now. And as you said, you started off almost marketing yourself as like a digital assistant like a VA. But now you’ve sort of niched down into being a more, a copywriter that also can help with digital marketing. Is that right? Have I got that right?
Kristy Wright
Yeah, yes, exactly. Yeah.
Kate Toon
So what’s going well, in your business at the moment? Let’s start with the with the positives. Before we get into the doom and gloom, not that we’re going to be a doom and gloom episode. Don’t tune out. This is going to be good. But yeah, so what’s going well, in your business at the moment?
Kristy Wright
So it took me a little while, as you said, I did a lot of digital marketing, and I still do as well, but for people to understand that my background is writing, and I think I only realized I was a copywriter not that long ago, I had written for such a long time, but didn’t really realize what a copywriter was. Until I came across the Clever Copywriting School. So for me, that was, you know, kind of eye opening? That’s what I am. And yeah, I think people don’t really understand though, they want a website, but they don’t really understand that that also comes with words and everything else. So for me, it’s been known for that now, and not so much everything else.
Kate Toon
Yeah. So working towards that. I mean, I think a lot of copywriters seem to go through some kind of existential crisis, and they’re like, oh, you know, people aren’t perceiving me the way I want to be perceived. But often that’s the problem that they haven’t decided how they want to be perceived. And they’re not marketing themselves in the right way. You know, put yourself out there as a generalist and then go Why don’t people get that I can write copy? Cos you’re not telling people that. Often our own websites are our worst websites. But now that you’ve made that transition, what’s what’s what’s working for in your business? What are your success stories in your business at the moment?
Kristy Wright
So I’ve kind of gone into a little bit of a niche of I thought that I was really rubbish at sales, but it’s really conversion copywriting. So that’s where I’m getting my most success at the moment. The other thing is B2B, in the B2B space, getting few wins there. So and helping with lead generation, I’ve never done that before. So for me, that’s been a really big thing because I sit here and go, Oh, I’m rubbish at sales, but obviously can’t be too bad.
Kate Toon
The stories we tell it tell us. So what I love about that by focusing on conversion, lead gen and B2B, you’re very much linking what you do with making the client money. You know, a B2B clients generally have more money than less sometimes B2C. But also you know, that you’re really using copywriting in its truest sense, you know, words that sell and making that connection, which is harder. Sorry, it’s harder for content marketers to justify the spend on themselves in this climate, because you’ll actually really need that blog post. Whereas if you can say to somebody, I’ll tweak your sales page, and I’ll get you more sales then people are going, Okay, well, it’s worth the investment. So you know, that that focus on conversion copy is probably going to see you through these kind of slightly dark times at the moment, do you think is that your approach happened by accident?
Kristy Wright
It’s kind of happened by accident. But also, I think it’s the things that, like you said, that we tell ourselves, but I come from a traditionally media relations, PR background, that’s all goodwill and, and flowers and fluffy stuff and no money. So I always thought that those kinds of things don’t connect, but it’s actually interesting how they all do. And I think the other thing that that’s really interesting at the moment is that I think it’s people see just writing and being able to get money just to write but we’re so much more than that. And there’s so many other skills that we have, and that they can be used in different ways in the writing space. And that’s how I’ve kind of gone through over the years.
Kate Toon
Well, let’s dig into that a little bit. Because lots of copywriters are purists, you know, they won’t do anything but the words and you know, we often see people popping in the group saying oh but the clients asked if I could also put this into their email system or help them with their website or do some graphics and there’s a choice there, you don’t have to do any of those. But if you can kind of be, you know, offer a suite of services and help them with more than just the copy then obviously that gives you more of an in with the client because you’ve become more integral to their business. So what are some of the other things you do other than copywriting for clients?
Kristy Wright
Actually I just a couple of years ago just worked out and did some training how to, you know, do a website for somebody. So with WordPress, I worked out how to do that. I know you offer a course on this, that would have been like back then. So, you know, building websites, I’m really, like I said, really into the B2B space and lead gen. So they’re kind of things that I’ve come to with some help along the way, I’ve found that both of your memberships have really helped with that.
Kate Toon
So you’re literally getting on the phone to people, or writing cold emails, what are you doing, when you say lead?
Kristy Wright
Well I work with the sales team.
Kate Toon
Okay.
Kristy Wright
But yeah, working with sales teams and working out, you know, their, you know, their collateral that they need to pitch, any kind of ad copy that they need, the creative, all of that kind of journey to get those kinds of things. I like, I haven’t had that much to do with before, but it kind of you do still have those skills that you can use to apply to those things. And they do work. And I know that people I know that the writing face are there’s a lot of peers there. But there’s also a lot of other things that we have to offer as well, like.
Kate Toon
Yeah, absolutely.
Kristy Wright
Not just writing for a website or a case study or that let you know those ads, LinkedIn ads, I find that they’re done by people who actually don’t have writing skills.
Kate Toon
Yeah. So I think, you know, when I started out as a copywriter, in my first couple of years, I did everything in anything, I did a bit of project management built, some websites, even designed some logos, were they very good, no, but I wasn’t charging very much. And I think it’s all very well and good being a purist, if you have a nice six week funnel of work, and you have rates that you are really happy with, and people are willing to pay them. Because sometimes we got to do what we got to do. And helping the client do more than just the copy is an option. Like I just want to put that out there because people go oh god, should I be dabbling in this? Why not? You know, there’s plenty of WordPress developers will chuck a bit of copying. So why can’t we do the other way around. So I like that, I think it also makes you a bit more of a unicorn, and a bit more in disposable for the client, you know, and disposable indisposal. So that all sounds really positive. What challenges are you facing at the moment in your business?
Kristy Wright
Um, look, I think there’s that general mood at the moment of not enough being around and then you kind of go into panic mode. But I think it’s just a mindset thing sometimes. And you have to kind of pare it back. So for me, I just think, Ah, I see all these people around, and they’ve got so much more experience. And when there’s less money around and people don’t want to spend well, then why would they spend it on me? So they’re the kind of things that I, I you know, that in my business that kind of aren’t, you know, that I kind of get stuck on. The other thing is, I have rebranded but I haven’t done all the other little bits that need to be done. So the website is still lagging and everything else. So all those little bits and pieces, I find, maybe my marketing isn’t working, because I’m not doing it as actively as what I should be doing it.
Kate Toon
I want to pick each of those because not that this is a coaching call, but I think it’s worth discussing them. Because I think the first one is interesting, you know, there’s sort of a mood isn’t there. And, you know, I’ve almost kind of wanted to like delete some posts from the Clever Copywriting School because people tend to feed into the mood and there’s a downward spiral and someone says, People are cherry picking the negative articles and dropping them in. And I don’t think it’s helpful. It’s like, for example, I don’t watch the news. I mean, I’m terrible. I follow my news via memes on Instagram. But you know, there’s the truth. And then there’s the media portrayal of the truth. So the media is telling us that ChatGTP is destroying our industry, there’s going to be no more copywriters, we’re all doomed. Day to day was everyone I’m talking to you, that is not happening. We’ve had one person in the group who’s lost a job to ChatGPT, we have nearly 400 members. So it’s not true. But if you read it, it will support our own underlying insecurities about ourselves and our industry. And we just it festers, and then we actually make our own reality. So that’s really weird. Do you think that like I just think the best way to deal with that is to not look, don’t look, don’t go on LinkedIn. Don’t read the articles.
Kristy Wright
I think yeah, I think we’re always gonna look, I think we’re human. I think that that’s kind of the way it is. But when you catch yourself on a bad day, you just got to go, Okay, this is what’s happening today, this tomorrow. You know, and I think too, you got to look back at what you’ve done and achieved before and I know that you’re really good at, you’ve got this image that shows all of your progress and your successes, which is great. And I’ve got a little folder I keep on my desktop with all the good feedback. I’ve got an upgrade, because I need to go back to that. Otherwise I get caught up.
Kate Toon
The nice things folders important and start working on your timeline now because I wish I’d started mine by the beginning, cos I can’t remember. But I will also say, over time, you can stop yourself looking, I don’t, I don’t like at all. Because every minute I’m spending reading articles about how ChatGPT is going to steal my job, I could be doing stuff to make money. And it’s a waste of time, there’s, there’s a difference between keeping up with what’s happening, and going into a pit of what’s happening and coming out six hours later the other end. So yeah, if you need to look, look, look quickly, process it and then move on. And also be aware of your triggers. And on the days when you feel positive in the days when you don’t. The second thing you mentioned was your marketing and kind of not being cohesive and not flowing from site to site and being whatever. And I think that’s a big problem for copywriters as well. Like how much time should you be spending working on your business rather than in it. My tactic was to always leave Friday afternoons for working on my business, my treat, it was my carrots at the end of the week, because I love fiddling or I could market all day long. In fact, that’s why I’ve changed my business, to essentially be just posting on Facebook, that’s my job. So I gave that to myself as a treat. And it was a appointment that I didn’t miss. And so I knew that every Friday, I had at least two hours to spend on my own marketing. And you can achieve a lot if you give yourself two hours. It’s amazing what you can do. Do you think maybe treating your own marketing as a client and setting aside time in your calendar would help?
Kristy Wright
Absolutely. Because I have all the time in the world to go and promote somebody else or market somebody else? But then I go, Ah, okay, what am I doing? Even there’s value in getting somebody to do a strategy session for you.
Kate Toon
Yes.
Kristy Wright
Get you out of your own head, I think that I get in my own way, a lot of the time. And I think that’s where that comes from.
Kate Toon
And that’s why you know, in the Clever Copywriting School, we have this copy buddy system, and you can always refresh your buddy whenever you like and get a new one because people come and people go and people are some good buddies are better than others. But you know, a, we’re often not the best up seeing ourselves and what our strengths are, and be worth not the best at writing about ourselves is, you know, it’s our writing is our superpower and our kryptonite. And what tends to happen is you waste that two hours, navel gazing and having an existential crisis, when really you should just be putting stuff on, putting it out there, you know, and again, I think that gets easier with time. So, you know, maybe you could do a time swap with another copywriter, and you say, right, we’re going to go work for two hours, here’s what I’m planning to do, what are you planning to do? And then just both of you go at it for two hours, something like that. That’s what I used to do get an awful lot done. So challenges at the moment are not succumbing to the doom and gloom and working on your own marketing. But you know, working on. So I guess working through the day today, let’s ask that question. Are you worried about AI copywriting? And if you are, what are you doing to conquer those fears?
Kristy Wright
No, I’m actually not worried about it. I’ve used it to help, do busy work or make things quicker. And I found that that’s good. Sometimes it will spark an idea. But then I’ll read it and I’ll go, oh no, this is rubbish. So look, I think it’s still got a little way to go before it replaces anyone if it has replaced if people are using it to write all of their marketing and website copy well, then that’s what they’re gonna do anyway. So there’s, you know, there’s value in writing and being able to do it yourself. But no, I’m not really worried. Like, no, it doesn’t really worry me. I find writers are the ideas, people. And so if you can, if you’ve got an idea, or you can take somebody’s idea and express that in a way that’s clear and informative, I think you’re over and above ChatGPT,
Kate Toon
Or any of them. I mean, what I’m finding at the moment is, you know, yes, you can sit and if you write the perfect prompt, you know, like you get all your bases covered, you ask it to tell you the facts that need checking, you inject the tone or whatever. Honestly, by the time I’ve written or cut and pasted that prompt and tailored it to sing, I could have just written the bloody thing. And as a copywriter throughout my career, I find nothing harder than editing someone else’s source material. I hate it. I would rather start with a blank page. Because someone else’s source material, the argument might not flow, you’re hacking and you’re chopping. And we know that sometimes when you get in flow as a copywriter, it’s quicker to ride than it is to edit. You know, someone says, Can you write my website? I’m like, right? Five grand, they say can you edit my existing right? I’m like, okay, 10 grand. Yeah, you got to deal with all your shit, and work out what to cut out and what not to use. I have yet – the only time that I’m trying to think of every Friday in the groups, we have like a theme for lives. You know, like what should we go live on this week? And the only thing I thought today is I could use ChatGPT to give me a few ideas about live themes. That’s because I I want to use it I want to be on the tools, but I’m just so far not finding it any quicker than doing it yourself. And that’s my problem.
Kristy Wright
Yeah. And the other thing is, why do we want more content or more of the same thing that’s already written, because that’s what it uses. It uses it there to revise it. So I think the whole thing with SEO and you know to have good content is that it’s not the same as what everybody else is doing or it’s a different spin or it’s a fresh take or so really, and I find that it does waffle too.
Kate Toon
It waffles, it mansplains. Well, hey, look, we’re going to be talking about the soon we have a whole AI Summit coming up in August, you’ll find a link to it on the Clever Copywriting School it’s free to Clever Copywriting School members. So we’ve got five AI humans, are there real humans coming in to talk about how to use AI for your content, your copy your SEO, your admin and your just day to day life. So we’ll stop with the AI then, putting AI to one side. I mean, at the end of the day, we’ve been using tools for ages we’ve been using Grammarly that helps us write better we’ve been using, you know Wordle we’ve been using Wordtune and Quill and these have been around for ages. Even this the Hemingway app online where you’re looking at your sentence length. It’s not like when you to the idea of using tools. It’s just these generative tools that have changed the game a little bit. But in your day to day what is a copywriting tool that you do use on a regular basis? Grammarly. Yes me too.
Kristy Wright
Yeah, I do use and I’ve used it for quite a while as a last check before things go live. I, you know, you’re the kind of last stop before something gets published. So you want to make sure that you have kind of got as many typos and everything out every you know, people are human and there’s gonna be mistakes, but I always find that that’s a really good check that gives me that last bit of confidence to make sure that okay, I’ve checked.
Kate Toon
This is good to go. It’s funny, isn’t it? Because I don’t use Grammarly. I find it quite intrusive, especially when I’m writing. I also have a term it’s like I can’t eat leftovers. You know, there’s some people make a meal and the next day they’ll eat the leftovers. I’m like, No, that’s I can’t eat leftovers. I can’t I don’t know why I’m comparing this. But I can’t edit my own work. Even with a tool. I just don’t want to look at it again. I just wrote an article for Women In Tech, wrote it, gave it one read through did the word clean up. And now I’m sick of it. And I want to look at that again. So I always use a human. I pass it to a human now are they perfect? Do they make mistakes? Yes. They’re not perfect. And yes, they make mistakes. And sometimes those get through but you know what that proves? It proves it’s not written by a robot. But yeah, I can’t use those tools because I just find it so boring to sit there going except no change. What has semi colon, what? And because I don’t know grammar? I don’t know if what it’s saying is true. I didn’t do grammar at school. I went to an artsy school, we learned italic writing and did dancing with. So you know if it says, Use a semicolon here, I’m gonna go, should I? And generally I’ll just delete the semicolon and put a full stopping because I get confused. So it’s funny, isn’t it with the tools you like to use? I think I’m a very non-tool based person. But I do use Google Docs. I do use Slack. I do use Asana, a lot of project management tools I use as well.
Kristy Wright
I also try to read it out loud. When I’m saying it is this gonna sound and when you stop somewhere or you could get stuck on something that’s a really good indication.
Kate Toon
Such a good indication. But again, boring.
Kristy Wright
Yeah, I know.
Kate Toon
I can’t do it. I’ve just had to do my book. Each chapter went through like six rounds of reviews, which was really boring. And then I got it back from the typeset version ready to go. And I thought I better read this out loud. So I sat and read my entire book out loud, not for Audible, just to read it aloud to eight hours. And then I had to read it for Audible as well. I’m so sick of my own book, I don’t want to see the bloody thing again. So you know I and I find the reason why I bring this up is that we all have a certain amount of creative juice each day. And I really am great at coming up with the first draft coming up with the idea I am not great at seeing it through. So I think we’ve got to know what we’re good at right some people love that post check the fiddly bits whatever, I’m shit at that and I acknowledge it and that’s why I have other people to do that for me. Interesting. And so you know sounds like things are going well you’re you know you are working in sales and generating leads. How do you generate leads for your own business? You’re out there networking, I mean? Let’s be honest, I saw you at an event the other night so you are out and about. Do you do a lot of networking to find clients or how’s your main way of getting people?
Kristy Wright
When I moved to 10 years ago, I moved up to regional Queensland and I knew nobody. So in a regional place especially it’s really important that you do meet people that you get out and that I really kind of just, I did a lot of natural health. There’s a lot of kind of natural alternate health up on the Sunshine Coast where I am. And I just joined a lot of those group and networked. And I didn’t particularly want to do it. I am an extrovert, but I’m an extrovert that likes my own space.
Kate Toon
Ah, ambivert.
Kristy Wright
Yeah, so I’ll do it and then get energy from it, and then I’ll kind of need a bit of time to then go
Kate Toon
I’m exactly the same. Exactly the same
Kristy Wright
Um, so yeah, I do, I do like it, but then, you know, need space. But I found that really important. And I did go along for you know, a set amount of time, and then I haven’t kind of dipped my toe in for a little bit. But people know me now. And people do come to me. So I feel like that’s not such a big thing anymore. But yeah, it really is important that you kind of go and show your face.
Kate Toon
It is. And you know, I’ve, I’ve always actually been a bit down on networking, which is not a great thing for like a business mentor to be telling people I guess. But it was for those same reasons that I found it exhausting. But you know, now when I’m in the stage of trying to promote the book and promote my business in general, you know, I’m talking to people and they’re like, yeah, yeah, I met you at an event seven years ago, blah, blah, blah. And then I go, Oh, God, we did. And then I realized that my network is actually paying off now, seven, eight years later, you’ll be amazed at how it comes back to you. So you know, my big thing at the moment is encouraging people to get out and about again, I know COVID gave us all a hit. And I know that a lot of copywriters are quite introverted, but you only have to go for half an hour. You don’t have to stay there the whole night, make one buddy, that’s my thing, one one contacts, and it’s still worth it. So, you know, we’ve talked about at the beginning of the episode that, you know, there’s a lot of doom and gloom at the moment that we’re trying not to feed into that. But the you know, the day to day of being a copywriter can be a bit isolating, and can be a bit stressful. So how do you handle difficult days as a copywriter?
Kristy Wright
So going back to the non sexy, really boring stuff? The stress for me when I get stressed? I know it’s because I haven’t gotten enough sleep. I haven’t exercised, I haven’t eaten properly. And yeah, so there’s just really those boring things, if I’m doing exercise, for me is a big thing. It’s really tied to mental health. I know a lot of people, it’s their thing that kind of gets them through that and sleep and eating right? Kind of helps you I know, I can just go and take on the day, when those things have fallen down. Well, then I think things get a little bit hard. But I think you just got to tell yourself, okay, there’s always tomorrow.
Kate Toon
There is always tomorrow, you know, this too shall pass is my you know, we will love that one. So look, if you were talking to you, you know, several years ago, or new copywriter who’s just starting out on this journey, what would be your number one tip to pass on? let
Kristy Wright
Don’t can’t get in the way of can. And I see this all the time, and I am the worst at it. I always think I see a job or I see, you know, something come up, and I go, Oh, no, I can’t do that. I don’t have the skills to do that. But you do. And I think that week, you know, limiting yourself, you know, will only put you back. So yeah, its that don’t get in the way.
Kate Toon
Be really conscious. I think I so agree that I think we have to be so conscious of the stories that we tell ourselves that we’ve made up, you know, I can’t do this, because I’m not that sort of person. I can’t network because I’m introverted. I’m never going to be any good at money because I wasn’t good at math. So this is just not true. You can change whatever you want, you can tell yourself a different story, you know. And so I think you’re right, we need to really not just put the cants in there. And just shut ourselves down before we’ve even tried. We’ve given it a go.
Kristy Wright
And I think that’s really difficult thing to do, especially when you’re starting. But if you can just Yeah, put that aside and go yeah, I’ve got this, I can do this. Look at what you’ve done before. And then go yep. Put your big girl pants on and go for it.
Kate Toon
Yeah, and just because maybe it didn’t work before doesn’t mean it won’t work this time. You’ve got to be brave. So Well, look, Christy, it was amazing to chat to you. Thank you for sharing with us today. Where can we find out more about you and your business?
Kristy Wright
I’m on LinkedIn, Facebook and Instagram. So all the other ones and I my website, kristywright.com.
Kate Toon
Soon to be updated with all that new branding. We promised two hours every friday from now on. Exactly. Fantastic. Thank you so much, Kristy.
Kristy Wright
Thank you.
Kate Toon
So that’s the end of this week’s show. If you’d like to grab more copywriting tips, then maybe join the Misfit Entrepreneur group on Facebook or the I LOVE SEO group. And also we had a Kristy on the show and we’ve got a nice thank you here. What am I talking about? I’ve made an error there. I’m not reading the script properly. I need more coffee. What I was supposed to say was, so thanks Kristy Wright, and thanks to Jaylem From Australia for their lovely review, tune in to the newest podcast. Yes, please. I love the use of tune. The first five episodes have dropped and I’m hooked. I love the mini Toon tip podcast as well as great interviews and with our members of the clever copywriting school. Check out Matt Fenwicks. Talk about neurodiversity. Angela, Denly talking about parenthood in copy. Kate, thanks for a great brand new podcasts I listen to thank you very much. And thanks to you for listening if you have a minute to leave review, or I’d be so grateful. Thanks so much. And if you want to read the show notes for this episode, head to clever copywriting school where you can learn more about this episode and also grab some of our fabulous freebies go to the shop, look at freebies, and you’ll see all the good bits there. We have some great trainings coming up too. So keep your peepers peeled for that. Until next time, happy writing.
