We often get asked similar questions about our copywriting courses and products, so we’ve gathered together a stack of answers to make your life easier.

What is copywriting?
Copywriting generally means writing words for a promotional or marketing purpose. A copywriter could write your adverts, press releases, brochures, websites, emails, white papers, case studies, video scripts, your LinkedIn profile, blogs, or even your Facebook status updates.
What does a copywriter do?

Some of a copywriter’s tasks on an average day may include:

• Maintaining their website and social media sites
• Discussing new projects with potential clients
• Preparing proposals and estimates for new jobs
• Research into a particular brand or company
• Keyword research and assessment
• Planning copy decks
• Writing
• Completing client amends
• Invoicing and general bookkeeping.
Are there different types of copywriters?
Yes. Some copywriters are generalists, others have a specialty or niche.
Copywriters often niche by industry such as health, legal, lifestyle, property etc.

Other copywriters may choose to specialise in different types of writing such as: 

  • Annual reports
  • Blogs
  • ebooks
  • Editing 
  • Digital, print or TV advertising
  • Landing pages
  • Lead magnets
  • Newsletters/eDMs and email sequences
  • Press releases
  • Proofreading
  • SEO copywriting
  • Social media content or advertising 
  • UX (user experience) 
  • Technical writing
  • Video scripts
  • Website content

You could also choose to niche by a certain style of writing, or by a certain type of human. The world is your lobster when it comes to niching.

Is copywriting anything to do with copyright?
No, copyright refers to legal ownership of a document and is not related to copywriting.
How do I become a freelance copywriter?
A: For general tips on how to become a freelance copywriter, read my post here.
What can I earn as a copywriter?

This obviously depends on what you charge.

If you’re starting out, you might only be charging around $60 per hour, but there are some copywriters  who charge well over $300 an hour. It all depends on your experience and skill level.

Check out our recommended rates page for more info.

Where do I find templates for my business?

We have a range of templates tailored to suit every copywriter, big or small. Whether you’re just starting out or a well-established copywriter, you’ll find a great range of templates in our shop.

Do I need a website?
Do I need to be on Twitter, Facebook and LinkedIn?


Do I need a blog?
Yes. It helps your Search Engine Ranking, shows off your writing style and can also draw in new customers.
How do I get to work for big agencies?
I’d recommend all copywriters to spend some time working in an advertising agency. You’ll get to work on great brands and learn the various processes involved.

To work for a big agencies, try sending in your CV and some samples, call them or camp outside their offices.

Can I work for you?

Nope. I’m all good, but thanks.

Can you refer work to me?

Nope. I share all my referrals via my marketing community Job board. Think about becoming a member.

What is the best way I can start learning about SEO?

If SEO is what you’re interested in then www.therecipeforseosuccess.com.au is your one-stop shop. Here you’ll find Kate’s internationally renowned SEO Recipe for Success course that will teach you everything from the fundamentals of SEO right through to how you can track and measure your success.

If this sounds like something you’d be interested in but you’re not sure, there’s also a free course called SEO Nibbles where you can test the waters first.
How do I write a guest blog post for TCCS?

We don’t accept guest blogs anymore.


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