Each month we’re singling out one of our members for extra love! The lucky member this month is Bec Djapovic

In this post Bec will tell us a little about her copywriting journey and the challenges she’s faced so far.
 

Bec Djapovic | Bio

Bec Djapovic is a copywriter and voiceover artist who founded Bec Djapovic Communications in 2016.

Previously a professional dancer/singer/actor, she has worked across many industries from musical theatre, tourism, media, education, and hospitality.

All this gives her amazing insight into human psychology across diverse industries.

She has an insatiable appetite for learning and loves helping businesses create communication which compels customers to act.

Tell us about life before you became a copywriter, what did you do?

Before becoming a copywriter, I had a fulfilling career travelling the world as a singer on cruise lines and performing in main-stage musical theatre shows.

While it was an exciting 15-year career, my hips started screaming at me to find a less physically demanding job.

I tried being (in no particular order) a hypnotist assistant, life coach, 9-5 administrator and an acting teacher, before calling myself a copywriter.

Once I found copywriting the proverbial ‘shoe’ fit like Cinderellas.

Why did you decide that copywriting was the right career for you?

The idea of writing professionally had been floating around my mind for over ten years.

After a career in entertainment, I decided to build on my ‘real world’ skills and look for a career that would be interesting and offer a tonne of variety.

I love how copywriting blends my love of business and fascination of psychology into one role.

It also fulfills my desire to help others succeed in life and business.

What challenges have you faced since becoming a copywriter?

My biggest challenge has been keeping boundaries around work and play time.

Because I work from home, it can be tempting to open the laptop as soon as I wake up and close it late into the night.

Another big challenge is in letting the work be less than “perfect” (whatever that means…) and trusting that my standard of good enough is comparatively ‘good/great enough.’

Tell us about your favourite client so far?

My favourite client has been a company which provides online resources for parents on which educational toys best serve their kids development.

Their brand tone of voice was similar to my natural writing style so the website content work flowed easily and the client was super satisfied.

Our relationship was professional and respectful- they were a dream client in all aspects.

Tell us about your worst client experience so far and the lessons you learned?

My worst client was my actually my first.

I jumped into offering my services when I didn’t have ANY systems in place, and the whole experience was a kerfuffle. This mess could have easily thrown me into the ‘this isn’t for me’ shame spiral, but I looked at it as a learning curve and got serious about my processes and systems.

Oh, and in taking my time to prepare before going to market.

How has becoming a copywriter changed your day to day life?

It gives me the freedom and flexibility to work around my family life and gives me a sense of pride at owning a high-quality service based business.

Plus, it means I can work from home and don’t need to wear a bra – which is always a bonus.

What one tip would you pass on to someone looking to make the move into copywriting?

Surround yourself with a community of writers who understand the ebbs and flows of running a service based business.

Back yourself, be brave, ask questions and learn all you can from mentors. The Clever Copywriting School is a great place to start.

Over to you

Have you had any similar experiences to Bec? Please share in the comments below.

 

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