“Clients will choose you for your whatever your unique skill set is, so you need to work that out. And then you need to believe in yourself enough to sort of put yourself forward and create the type of work that that client is looking for.”
– Caitlin Wright
“Package your services as early as possible. I’m a big advocate for putting prices on my website, or my marketing materials, my socials, it just makes it take the awkward out of it for me. Simplify your pricing, be transparent about it. Be confident to charge your worth.”
– Clare Hastings
Okay, we have a new podcast theme, it’s called AWARD WINNERS, and in these episodes, I’m talking to winners from the Clever Copywriting school awards.
I’ll be asking:
What do they think made them stand out to win the awards?
What advice and tips can they offer you?
What are challenges they’ve faced?
And common mistakes they see their peers making.
These are useful, practical and hopefully inspiring episodes from glorious yet humble writers.
I hope you enjoy them.
Tune in to learn:
- What it takes to be a great content writer
- What it takes to be a great copywriter
- Common mistakes that copywriters make (and how you can avoid them)
- Clare and Caitlin’s number one favourite copywriting tools
- Challenges that Clare and Caitlin have overcome in their careers
- How ChatGPT is going to change things
- Clare and Caitlin’s tips for copywriters new to the scene
Listen to the podcast
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If you like what you’re hearing on Clever Copy Chats, support the show by taking a few seconds to leave a rating and/or comment on iTunes or Spotify. Thanks.
And big thanks to Small Town Writing Co. from Australia for their lovely review:
“Clever tips from the guru herself.
Down to earth copywriting insight from the biggest copy brain in the biz. I will be listening.”
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About Caitlin Wright
Caitlin is an award-winning Sydney based SEO copywriter and freelance journalist for communities and organisations that care for others. She writes about topics from baby care to aged care and all the aspects of healthcare and education in between.
Fun fact: Caitlin was a child actor on tv and in commercials. She certainly wasn’t a child star however she did have a few parts in A Country Practice and E Street, was in half a dozen ads including Best and Less and an NSW Police campaign. She even had an entire line in Looking for Alibrandi which has landed her an IMDB profile.
Connect with Caitlin Wright
About Clare Hastings
Clare Hastings is an award-winning content writer and strategist. She helps B2B technology companies become trusted voices in their industry by turning their expertise into authority-building content such as whitepapers, articles, and case studies.
Fun fact: Despite not having any formal music training, Clare has conducted the Sydney Symphony Orchestra at the Sydney Opera House. Full disclosure: Clare was three years old at the time and on a school excursion. There was a lot of arm waving and not much actual conducting.
Connect with Clare Hastings
Useful Resources
Transcript
Kate Toon:
Okay, we have a new podcast theme, and it’s called award winners. And in these episodes, I’m talking to winners from the clever copywriting school awards. I’ll be asking them, what do they think made them stand out to win the awards? What advice and tips can they offer you what challenges they’ve faced, and the common mistakes they see their peers making. These are useful, practical, and hopefully inspiring episodes from glorious yet humble winners, and I hope you enjoy them.
Hello, my name is Kate toon. And I’m the head copy beast at the clever copywriting School, an online community and teaching hub for all things related to copywriting. And today we’re chatting with two award winners will as part of our award series of episodes. So I am talking with Caitlin Wright, who won copywriter of the year. And also Clare Hastings, who won content writer of the Hello women. How are you?
Caitlin Wright:
Good thanks.
Clare Hastings:
Hello.
Kate Toon:
Now, this is one of our first threesome episodes. So we may talk over each other a little bit, forgive us. We’re going to try not to do that. But we’ll we’ll do our best. So let me first of all introduce Caitlin. So Caitlin Wright is an award winning Sydney based SEO copywriter and freelance journalist for communities organizations that care for others. She writes about topics from baby care to aged care, and all aspects of health care, and education in between a lot of care there.
Clare Hastings is an award winning content writer and strategist she helps b2b technology companies become trusted voices in their industry by turning their expertise into Authority building content, such as white papers, articles, and case studies. So as you know, we’d like to do a little odd fact at the start of the episode. So Clare, I have your odd fact here. But despite not having any formal music training, you have conducted the Sydney Symphony it I can’t even say it Sydney Symphony Orchestra at the Sydney Opera House. What do you mean? Yes?
Clare Hastings:
Well, I you know, it was a long, long time ago. So I was actually in preschool. Okay, a child prodigy or anything. We’d gone on a school excursion. And I was picked out of the audience and I got to go up and wave my hands around or pretend like I was doing anything.
Kate Toon:
Yeah, fantastic. Well, you could have gone down the news, the musical Ruby, you went down the word route instead. And Caitlin’s odd fact I love this. She was a child actor. You’re one of those child actor and TV and commercials. You have parts on country practice and E Street and beston oh my god, this is very cool. And you had an entire line in Looking for Alibrandi I love that movie. I’m gonna go watch it. What was your line?
Caitlin Wright:
Is that a future possibility? Mrs. Alibrandi Barton, but the funny thing was, I played a journalist. So it was like I was 16 or something. And it was in a press conference. And I was was like a fantasy shame where she was thinking of how the future could be or something. And I was and I and I, you know, asked a question, and I wonder maybe it inspired my future career because I went into journalism. Not long after.
Kate Toon:
There you go. You know what, though, when I asked for this fun fact, I always think I’m so glad no one ever asked me for a fun fact, because it’s like, literally, I have to trawl my entire life to find one fun thing that happened to me. I don’t know. Really, I’ve got nothing. Don’t ask me. I’m the one asking the question. Right. Well, let’s let’s get stuck. And we’re going to start with you, Clare. And obviously, this is kind of a hideous question as well. But why do you think you won content right over the year? Give me Give me three reasons. I mean, it’s hard to talk about yourself in these terms. What do you feel you do? Well, as a content writer?
Clare Hastings:
Yeah, I feel like I’m in an interview right now. You’re asking me about my strengths? Well, I think you know, number one, I’m a super organized person. So very process driven. I’ve got little ones so I have limited time. So it kind of forces me to be organized. But you know, I focused a lot on my process, making it easy not only for me, but for my clients as well. So I think that played a big part in getting my business running smoothly.
Kate Toon:
I just want to say that I love that you started with that because I think you didn’t start with as you’re writing and I’m sure we’re gonna get to that. But I think people massively underestimate the importance of process and making clients feel comfortable and that you are in control and that you’ve got this like it’s, I think we you know, we see in the community, a lot of people panicking about what the next step is, whatever clients can smell that fear they can smell the disorganization. So, especially if you’re pumping out a lot content articles, you really need to be on it. So I love that. Okay, number two.
Clare Hastings:
Number two, I think my niche. So I was lucky enough to have some existing knowledge and experience of b2b Tech, which is obviously an in demand area, and I actually enjoy it. Not everyone, not everyone does. So that was lucky for me, I could find some fairly high paying clients, and it allowed me to build my business pretty quickly.
Kate Toon:
Yeah, I think, again, I think again, you know, especially with content marketing, you know, which is more than just blog posts, but I think often people liked the idea of it, but then they, you know, most businesses aren’t willing to pay a premium for blog content, and they don’t see the value either. But by you picking such a niche that totally understands that, you know, a lot of informational searches will in ventually, turn into conversion, you know, then then they’ve got the money there, they’ve got that they value what you do, which allows you to charge more and make a decent income. Okay, brilliant. Number three.
Clare Hastings:
Number three, Well, interestingly, I haven’t put anything about writing here, I kind of think, you know, I’m a pretty nice person, I’m easy to work with. And I think a lot of my clients look for someone like that they, they work in either a one person marketing team or a small team. And being a marketing manager is really tough when I’ve been there and some people just want someone who gets it, who can, you know, empathize with them and obviously make their work life a little bit easier, but just you know, have a chat and have a bit of a commiserate sometimes
Kate Toon:
It’s so important, you know, in I’ve always said that I think good being a good copywriter is 50% about being able to write and 50% about the relationship. And in this time of chat, G, pt, pt, pt and Bard and whatever, what have we got that the robots have got haven’t got, we’ve got emotions, and we can actually relate to our clients. It is a hideous job being a producer, or a marketing manager, or a brand manager a lot of pressure. And even you know, it’s not that you want to be a shoulder to cry on, but you kind of do a bit as well, you know, they want you want to ring ring up your copyright and be able to have maybe a bit of a giggle or just to chat. So I love that. And those are really valid points. Over to you, Caitlin, you run won the very prestigious copywriter of the year, I’m sure there were lots of gnashing teeth in the audience. I’m sure they were just delighted for you. What do you think? What do you think you do?
Caitlin Wright:
Well, as a copywriter,I think it similarly it’s my niche. I think it speaks to people who are in those organizations. They say as soon as they see my nice they’re like they can see their business fitting in so and you know, not even if you’re in a caring organization, because I broaden it out to say people who organizations that care for others, any company can care for care for their customers. So, you know, it’s it’s I guess it’s that heart centered approach that lots of companies appreciate.
Kate Toon:
Yeah, I mean, I think heart centered has become a bit of a vomit word, in a way.
Caitlin Wright:
Yeah I don’t use that in my branding. But it is, it does describe it.
Kate Toon:
But we know I know what you mean. Yeah, totally. And it’s, you know, as you said, all brands should care. But a lot of them don’t. And a lot of them don’t make that their priority. But if they’re coming to you, and they see that that is that what you put the emphasis on then that then they know they’re a right fit. I do think niches just make it an easier gap for clients. People can feel quite hemmed in by them, and oh, I’m only I’m going to have to write about cheese for the rest of my life. No, you can specialize. But I think it creates some clarity for clients. So number one is niching. What’s number two?
Caitlin Wright:
Similarly to Clare, I suppose it’s that my easygoing, relaxed sort of attitude, but also I get the job done. So I do get a lot of repeat clients, like a lot of my work is ongoing work. It’s not necessarily retainer, but it’s people that keep coming back again and again. So obviously, they appreciate the job I do and the work I do and working with me as well.
Kate Toon:
Yeah, I mean, look, it’s it’s, I think reliability and trustworthiness is really important. I think, unfortunately, freelancers do have a reputation for being a bit sketchy. You know, and although life does get in the way, you need to kind of find strategies to not make that obvious to the clients. My favorite one is just give longer timelines. You know, because something’s gonna go wrong. Your kid’s gonna vomit the dog is gonna fall down a hole or runaway like mine keeps trying to escape. I don’t know why because he has a great life. So build that build that in so you don’t have to be the copywriter that’s ringing the client going? Yeah, you know, I said I’d have it today. Well, Oh, I love that. So you’re not sketchy, you’re reliable and trustworthy. What’s number three?
Caitlin Wright:
My journalism background. So as I mentioned that, that was my, where I studied and actually studied journalism as well. We’re at university, same university at a similar time, but it shows clients that I have the background in research and interview skills and a lot of clients come to me because they want deeper and sort of more sort of structured blogs that really like delve into a topic. So they, they see that that background and they know they can rely on me.
Kate Toon:
I like that. I mean, I think a lot of non, people who don’t have journalism background feel a little bit intimidated by that. It’s like copywriters, you don’t have an agency background. But I think it’s about using whatever background you have, like if you’re an accountant beforehand, great. Bring that in, if you’re a lawyer bubble and bring that in, you know, we’ve all got something to bring to the table. It doesn’t have to be agency experience or journalists. And I think it’s interesting that both of you are journalists, so many journalists turned to copywriting. Why do you think you did that? Caitlin, why did you move from copy journalism to copywriting is just the changes in the industry?
Caitlin Wright:
I think, yeah, the changes in the industry and I think it just became easier to get work that way, rather than constantly pitching people are coming to me so I still do do journalism work, but I do yeah, there’s obviously probably most of my work is copywriting because it’s it’s the work lands on my lap. So why not?
Kate Toon:
I think often it can be a lot lot more lucrative if we’re honest, that can be you can get a lot more money from being a copywriter than a journalist unless you are a top tier you know, columnist journalist, you know, your average Joe Blow journalist can struggle a little bit still in that horrible era of, you know, being paid by the word and things like that. Well, look, I’m gonna come to you next, Clare and ask you, what do you think are some common mistakes that content writers make that you see them making in the market?
Clare Hastings:
One thing I see a fair bit is people being scared or overcomplicating things like white papers or long form content, so something that came up in our copywriting group and when we ran the masterclass a lot of people tuned in and we’re actually quite afraid of like, how do I actually get this done? So I think you know, it’s not a it’s not a dark art. It’s fairly straightforward and can be broken down. So I think don’t fear the unknown and look into it. Do you know there’s heaps of training and examples out there? Just don’t overthink those big scary things.
Kate Toon:
Well, this is it I think, I would say even I would be like, if someone asked me to write an annual report or a capability statement or a white paper, I’d be like, Oh, hang on. I don’t know how to do that. But I do because it’s just a different format. You know, it’s still writing and you know, you did an amazing masterclass plug for the membership there is a fantastic masterclass on writing white papers, there’s another one in capability statements. And, you know, it’s just putting it into different uses word squeezed into different holes, isn’t it? You know, but it’s the same principles of research and client liaison and customer avatars. Yeah, I think that’s so true. The just the terms freak people out, and they get stuck, they get stuck in blog and social land, which is low paying, undervalued, and it’s hard to make a living from so just elevating yourself and having a few extra bits. I love that advice, Clare. Caitlin, what do you think a common mistakes that copywriters make?
Caitlin Wright:
I think it’s similar in a way Clare, we should have like looked at our notes. It – Mine is broader, I guess. I think it’s the whole imposter syndrome doubting yourself about everything and particularly in like I’ve mentored a few sort of newer copy copywriters in the last few years. And the first thing that they always say is, I don’t think I can do anything, you know, I don’t think I can do this or that. And the next thing and I say, you can you’ve done this, this this in your job before, what makes you think you can’t do it. And then, but it’s at every point in the career it creeps in. I mean, gosh, this week, I was having impostor syndrome about something. And I just had to tell myself my own lecture and say, you know, just because I haven’t done it this week, or before, or, you know, I can I can do it, I have the capability to do it. I just need to research and and sort of ask for help. Pretty much so, yeah,
Kate Toon:
I love that. And I think again, with copywriting, it tends to the fear tends to come up a lot around conversion, copywriting and sales copywriting, where, you know, there’s very much this connection between the copy making money and there feels additional pressure there to kind of have your copy perform, you know, like a blog post, the expectations might be a bit lower. But if you’re writing a sales page, you know, the expectations can be a little bit higher. So I agree we actually, you can listen back to the tip we wrote. We did we wrote We recorded all about how to be a confident copywriter. So check that out because as you said, Caitlin, big problem and it holds people back a lot. Okay, quick one here. Caitlin, you go first, what is your number one favorite copywriting tool.
Caitlin Wright:
My number one tool is Asana. It’s not really a copywriting I suppose it’s more organ My sectional but I have every client with a different color, and every task within that, and sometimes I break down like blogs I have as a template. So I break that down into different sub tasks like research and editing, proofreading, all that kind of stuff. And then even just small micro tasks that can take off. And there’s that sense of achievement when the little unicorn goes across your page. I love it.
Kate Toon:
I love it too. And again, you know, I love that it’s not necessarily a writing tool, because it’s that organization that just allows you to get through lots of work and keep the client happy. Now, I’m hoping Clare’s got a different tool we really should have collaborated.
Clare Hastings:
Yeah, I is also a bit of a an organization tool that I use a notion to organize my research and stats. So because I need a lot of the steps I use can be reused. So I have a kind of steps master, which I can categorize by, you know, if it’s health tech, or HR tech. And then when I have one of those clients, I just filter and I can look at all the stats that I’ve used, I can filter by year, so I make sure that their recent stats, and it just saves me a heap of time to go back and research the same thing.
Kate Toon:
Gosh, I’ve never used notion It sounds amazing. I’ll include links to Asana and notion in the show notes for this episode, if you want to check them out. That sounds fantastic. When it comes in, obviously, your award winners. And now you know you’re better than every other content and copywriter out there. But, um, you know, life is just easy now, right? As soon as you got that award, there were no more challenges ever. But I’m sure you’ve had challenges along the way, Clare, what have been one of the biggest challenges you’ve faced while you’ve been running your business?
Clare Hastings:
Yeah, there’s definitely been a few and they still are. I think my biggest one is time. Like a lot of people. As I said, I’ve got little ones I’ve up to now I’ve only had around 18 Kid free hours a week to play with. So it’s been really tough to know how much to take on when my next availability was that something I really struggled with early on. So had I use clickup instead of Asana. But having that really clarified that and then kind of within that, I guess using my time well So within those 18 hours, I was kind of working manically and then rushing to drop off. And then I’d be like, you know, the frenzied mom or getting to my desk in the morning. And just being super, you know, charged. So kind of working to have a little bit more buffer time and a bit of bit more time for myself this year. That’s my my goal.
Kate Toon:
That’s your goal. I love it. I mean, I think it’s, it’s the big challenge for a lot of us. A lot of us have chosen copywriting as a lifestyle career that fits in around our family, but what ends up happening is our family, we try and fit them in around our copywriting. And, you know, I remember for me that the kind of the desperation to get to the my desk in the morning almost panicky, like I can’t lose a second. And I would miss breakfast. You know, I wouldn’t do any exercise. And I’d be I’d be like, Why am I always so tired and frazzled? I don’t get it, you know. So it’s a big, big challenge. And I think, again, we come back to that organization and project management and process that is so important to kind of just to keep yourself sane, really and that self-care piece. Caitlin, what what’s been a big challenge for you mentioned, imposter syndrome pops up again and again, as it does for us all. Anything else that’s been a struggle for you.
Caitlin Wright:
You know, what it was actually calling myself a copywriter was one of the biggest hurdles, which as I’m now a copywriter at the year it also feels a little bit funny. But you know, when I started my business, it was about 2017. And I call myself a freelance writer I couldn’t I couldn’t deal with the word copywriter. I didn’t want to join the clever copywriting school because I was like, why I’m not I’m not a copywriter. And it wasn’t until I did the your recipe course in 2018. And I’m going through your you know, your point of difference and all those kinds of things that I started sort of calling myself a website copywriter, and then that’s really when my business picked up because I you know, I learned all the Google skills but but that was sort of when I started to, you know, get my clients coming to me and really like building the business that I wanted to build.
Kate Toon:
So that identity thing is so funny, isn’t it? Because, you know, like, again, copywriters? Journalism journalists are intimidating copywriters who come from an agency background. It’s like they have superpowers that we don’t know about, you know, and I can’t possibly wear that hat and how ironic that you’re now a copywriter of the year. I mean, that’s really uncomfortable. But yeah, I think that identity, to be honest, at the end of the day, it’s something that people wrestle with a lot. And he kind of it’s kind of funny in a way because it just doesn’t really matter. Because while we’re having this, you know, navel gazing, existential crisis about calling ourselves copyright Whereas most people out there are calling us freelance writers or website writers or that word woman she does words for stuff. I don’t know. So we were all hung up on this title, but it’s often our peers are stressed about our peers, not really our customers. I love that. Thank you for sharing that. Hey, look, it wouldn’t be an episode about anything right now if I didn’t mention AI copyrighting, because you know, no one’s talking about it at all, chat. GPT like you. Have you looked into churches you I can’t even say I always say TP PP, PP PP. Especially Clare, you know, because a lot of people are saying that they’re going to start using AI tools to do blog ideas, blog outlines, social media, do you think it’s going to change your role and the industry? In general? How do you feel about it?
Clare Hastings:
I think it will change things for sure. But I think you know, what it does is really highlight the value of creating content based on unique expertise, which is fabulous for my business, because that’s, that’s what I do. So work with people within organizations to kind of extract their leaders expertise, and turn that into content. So I think if they just want run of the mill, blog content, or something that’s a bit generic, then chap deputy is going to be great. But you know, for people who are really adding value, I think, personally, I will be using it to do things like help simplify complex ideas. So often, I’m faced with, you know, a new concept or a new term that I don’t know much about, and obviously, I’m your researcher. But this is a little bit of a shortcut, an assistant who can, you know, help explain it to me in simple terms?
Kate Toon:
Yeah, I like that. I mean, I think, you know, all these tools come along, and what they really do is take out the bottom of the market, not the top of the market. So you know, if you if you were writing very basic 300, word blog posts that really didn’t have much research or value or statistics or expertise, then yeah, you’re probably lost a fair bit of your work, because why would I use you and I can use, the tool is pretty, pretty good. You know. And if you’re working with clients who don’t really understand SEO and expertise, authority and trust, then they were never going to pay more for your kind of services anyway. And I think it comes back to what both of you were saying about, you know, moving into slightly more elevated, kind of call them that types of copywriting. So maybe moving from writing 300 word blog posts to focusing on white papers, or annual reports or video scripts or email funnels or sales pages that aren’t quite there yet, with the with the AI, you know, you could maybe make a start, but you definitely wouldn’t be able to finish them. Caitlin, how are you feeling about these AI tools? And are you using them in your day to day?
Caitlin Wright:
Yeah, I started to have a bit of a look in the last week or so. I think it’s helpful, like a lot of tools like, you know, headline generators that you already use, or SEO tools or anything like that. It’s good for generating some ideas. So I found it quite helpful for quite a niche article I was working on, it brought up a few things that I hadn’t found through research, that that you know, that I could add to my existing article. But with, like other articles, it wasn’t particularly helpful. I guess, one area that will be an issue for me is medical copywriting. Because it’s not going to give me my references, or, or anything like that. So it’s going to be quite difficult in that area. Plagiarism is something I’d be pretty concerned about. So I wouldn’t really want to be using it verbatim, I’d want to be kind of more using it to pick and choose some general ideas, and then and then going off and writing my own content.
Kate Toon:
I mean, I think that’s really crucial. You can get ChatGPT to generate sources, but the sources are, I was writing something the other day, and it just relentlessly gave me the World Health Organization. That was it, that was the only source it was willing to. And you know, you kind of want to have a few variables sources. Also, it’s a people pleaser, so it will fill the gaps and the plot, it will sound plausible to the non expert, and it will really sound quite real, but you’re just not sure. And for me, that makes it more problematic than just writing it myself. Because I’m having to wade through the copy and check every single thing. Whereas if I just based it on data myself, you know, like, do I this is a sentence, right? Because even the odd use of adjective can change the meaning and then you’re screwed, really. And as you said, clearly, it’s all plagiarized it because it’s pulling from our content. Search Engine Journal just released a great article on how to block, ChatGPT from your site, but obviously most people won’t do that. And you know, wholesale chunks of the content are being pulled from other people’s content and if you’re a big brand, you know, if you’re writing for someone like Bupa, and then you found that accidentally you pulled content from another Bupa equivalent then you’d be in big, big trouble. And again, Caitlin with things like health writing, you have to also be you know, AHRPA, I always get it wrong AHRPA compliant, there’s Yeah, you know, so it’s problematic, right. But I think it’s good for a thought starter. Although I did see somebody writing about that saying, you know, people are going to not be able to cope with the blank page and being able to cope with a blank page is an important part of being a copywriter. Do you know what I mean? It’s like cheating. We have to start with a blank page. Now again, we’re going to lose that skill. When you know, you’ve both been copywriters for a reasonable amount of time. Now, if you could throw your mind back to when you started out what would be I guess something you wish you’d known then? That you know now like what tip? We’ll start with you Caitlin, then would you pass on to a newbie copywriter?
Caitlin Wright:
I’d say I’d remind newbie copywriters that clients will choose you for your whatever your unique skill set is. So you need to work that out. And then you need to believe in yourself enough to sort of put yourself forward and create the type of work that that client is looking for from the skill set that you provide.
Kate Toon:
Yeah, I mean, comparisonitis is a killer, isn’t it? And you instead of looking away, everyone else is better than you really trying to work out what you bring to the table. You know what you’ve got, I’m not a journalist. You are I can never compete with that. But I got other things that I can do can’t think of any of them right now. But I’ve got them. Clare, what would your tip be for newbie copywriters?
Clare Hastings:
I would say, package your services as early as possible. So simplify your pricing be transparent about it. You know, I’m a big advocate for putting prices on my website, or my marketing materials, my socials, it just makes it takes the awkward out of it for me. Because we don’t have to have that conversation on the phone. They know my price. And that’s my price. So I think be confident to charge your worth, you know, your rates guide Kate is fabulous at that, giving people a baseline and to know where to start. And I think that’s really helped me maybe confident in charging what I need to.
Kate Toon:
I love that tip. Because I think as well, you know, the biggest pain point for most people is they have no idea how long copy takes and how much it’s going to cost. And most of them, you know, some of them just don’t have the budget and better to get rid of them early on, then waste hours and hours chatting and putting together proposals. So even as you said, even if you just start with from prices, fantastic, you know, but I love it when I go to a site. And they’re like, you know, I want 10 social media posts, and this is what I get, I get one of these and two of them and it’s this much a month, boom, I can make a choice, then, you know, I can I can I’ve got a way to get in. Because it’s a Timah dating for the client as it is the copywriter having that conversation, you know, when you go to shop and you pick something up and this shuffling comes over and goes, oh, you know, that’s $3,000 And you’re like, brilliant. You really just want to put it back and leave the shop and you kind of loiter a little bit pretending you can afford it before you run. You know, it’s it’s well, looks fantastic. I so appreciate you both coming on. Where can we find out more about you, Caitlin?
Caitlin Wright:
From I’m on Instagram. Caitlin J. I actually don’t remember the address, just look for Caitlin Wright. And LinkedIn as well.
Kate Toon:
I would I will tell you that your Instagram is Caitlin J. Wright with a W. We’lll have links to Caitlin’s website LinkedIn and Instagram in the show notes. Clare Hastings. Where do you live in social media land?
Clare Hastings:
I live exclusively on LinkedIn that yeah, that’s the best place to find me.
Kate Toon:
Yeah, and the best place for you to find your clients I love. I love LinkedIn. Me too. I’m really I’m trying to love LinkedIn, it’s somewhat unlovable, but you kind of get there after a while. So will you be re entering the awards in 2023 and trying to hang on to your crown? Will you be up on the stage coloring your crown of the future winner? Or do you think you’ll enter again
Clare Hastings:
I personally I’m gonna leave it to some other content writers. I feel like it was such a validation for me and thank you, Kate for creating these awards because they were they were amazing and there’s nothing like it about so. I’m gonna I’m gonna let someone else take the crown and I’m going to my youngest is starting school this year. So I’m going to just take a bit of a step back and relax and not push it so hard this year.
Kate Toon:
I like that. I think awards are fantastic, but they’re a lot of work and they can be stressful. It’s great when you When very fantasizing but it can be quite rocky when you don’t win and you start to question whether you you know, and we don’t need to put ourselves through that all the time Caitlin .What do you think you’re gonna go again? Or what do you reckon?
Caitlin Wright:
I just assumed that once I’d won it was that was it I was out of the run I don’t I probably probably not. I mean, I might look into some other awards around the traps and sort of I mean, my goal was to be able to write award winning copywriters. So I’ve done that now. So I will still be going to the conference and I will cheer on whoever wins. And yeah, be very excited for them, but I probably won’t be entering myself.
Kate Toon:
Well, I guess now I’ve done it now because I’ve admitted that we will be running the copywriting awards again this year. We’re putting in the process of putting it all together. We’ll be announcing the award winners at the Misfit Entrepreneur Conference, which is very exciting. So keep your peepers peeled on the copy clever copywriting school site we’ll be announcing that soon. Similar categories to last year and yes we will maybe even Caitlin will be there to handle but there is no physical crown we’ve made it sound like there is a crown now that devastated.
Caitlin Wright:
now there needs to be a crowd but I think there are a lot
Clare Hastings:
we could fashion our trophies into a crown that kind of
Kate Toon:
like that. I like that. Have you seen that misfit? Not the Miss World competition where everyone’s shouting out. If you see it’s the best ever. I think I want you to do that. Just be like
Caitlin Wright:
going to google it now.
Kate Toon:
You have to have to especially France. Wait till you see a France one. That’s the best one. And if you’re listening to this, make sure you do this after the show because it’s hilarious. Well, look, thank you so much, Ms. Caitlin Wright and Ms. Clare Hastings has been amazing speech, you congratulations on your win. And I’ll see you back in the community.
Caitlin Wright:
Great. Thank you so much Kate.
Clare Hastings:
Thank you, bye.
Kate Toon:
Okay, Well, there you go. I thought that would be a real nightmare trying to have two guests on but it was actually rather smooth. That’s the end of this week’s show. If you want to grab more tips or see the video of the Miss World, people shouting out their names, head to the misfit entrepreneur group on Facebook, where I share copywriting tips, marketing tips, and so much more. Thank you, Caitlin Wright and Clare Hastings. And thanks to small town writing code from Australia for their review clever tips from the guru herself down to earth copywriting insight from the biggest copy brain in the biz. I wish. I will be listening. Thank you so much for that. And thanks to you for listening. If you’d like to leave a review on iTunes, I would super appreciate it. It helps us be found in the search results. So yeah, it actually does serve a purpose other than bolstering my futile and feeble little ego. You’ll also get a shout out on the show. Now remember, don’t forget to head to check out the show notes for this episode at clever copywriting school.com, where you’ll find a full transcript of the show. You can also learn more about Caitlin and Clare and get links to some of those useful tools that they mentioned. So until next time, happy writing
