“Outsource sooner rather than later. A pivotal point in my copywriting career was when I started outsourcing and getting a proofreader. That boosted my confidence so much and it didn’t cost me any money because I built it into the price of the project. Bring in a proofreader or a bookkeeper or a VA or someone much earlier and just build it into the price of the project.”
Jody Carey
Ugh, content marketing, it just sounds so, well boring.
And content, really? Does it actually generate sales or just contribute to the noise on the interwebs?
How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards?
Today’s guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice.
Get ready to hear how you can woo and wow your client through the power of content marketing services.
Tune in to learn:
- How Jody moved from corporate marketing to copywriting
- How the US copywriting market compares to Australia
- How content writing differs from copywriting
- How long-form content writing fits into building brand awareness and making the sale
- Where long and short-form content works best
- How Jody incorporates AI as a tool in client projects
- How Jody packages and sells content marketing strategy to clients
- The biggest challenges Jody has faced as a copywriter and content writer
- Jody’s top copywriting tools
- Jody’s advice for new copywriters
Listen to the podcast
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If you like what you’re hearing on Clever Copy Chats, support the show by taking a few seconds to leave a rating and/or comment on iTunes or Spotify. Thanks.
And big thanks to Jodadi_O from Australia for their lovely review:
“Great advice for any copywriter. Such a great podcast with plenty of great advice and information for copywriters no matter how experienced you are. Plus Kate is always fun.”
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About Jody Carey
Jody Carey is a long-form content writer who recently returned to the US after starting her copywriting business in Australia in 2014. She works with a variety of clients who value educating customers first and then asking for the sale. An almost-ignored coffee invitation 8 years ago, turned into a freelance writing opportunity and new marketing focus that ignited her copywriting business.
She loves the puzzle of structuring content and uses her project management experience with every job. For Jody, writing is cathartic and searching for the perfect word is her version of Wordle. When not typing away, Jody enjoys hiking, playing tennis and cooking with family.
Fun fact: After uni, Jody was Au Pair in Spain. To fill her days, she trained to run HALF of the Madrid marathon. But she found the halfway mark in an unfamiliar part of town. Too embarrassed to ask where a bus stop was in the middle of a race, she finished the marathon – and then took the subway home.
Connect with Jody Carey
Useful Resources
Transcript
Kate Toon
Ugh, content marketing. It just sounds so well boring and content really? Does it actually generate sales or just contribute to the noise on the interwebs How do you create snappy content that woo’s the TOFUS is comforts the MOFUS and gets the BOFUS to reach for their credit cards. Today’s guest specializes in long form content marketing, helping her clients connect with customers through personal stories, informative blogs, and free advice. Get ready to hear how you can woo and wow your clients through the power of content marketing services. Hello, my name is Kate toon and I’m the head copy of East at the clever copywriting School, an online community and teaching hub for all things related to copywriting. And today I’m talking to Jody Carey. Hello, Jody.
Jody Carey
Hello, Kate.
Kate Toon
Ah, she’s over in the US of A it’s late that early here. But we are going to soldier on and and make make a brilliant podcast go get ready. Let me tell you who Jody is. She is, as I said a long form content writer who recently moved to the US. After starting her copywriting business in Australia in 2014. She worked with a variety of clients who value educating customers first and then asking for the sale and almost ignored coffee invitation eight years ago turned into a freelance writing opportunity, a new marketing focus that ignited her copywriting business. She loves the puzzle of structuring content and uses her project management experience with every job for Jodi writing is cathartic and searching for the perfect word is her version of Wordle. We’re not typing away Jody enjoys hiking, playing tennis and cooking with her family. Fun fact, after uni Joanie was Jodie was an au pair in Spain to fill her day she trained to run half of the Madrid marathon. Wow, she put she found the halfway mark in an unfamiliar part of town. Too embarrassed to ask where a bus stop was in the middle of a race, she finished the marathon and then took the subway home. Gosh, full marathon. That is madness. And now but you’re still recovering all this time. Yeah,
Jody Carey
I don’t think I could walk up or down stairs for a good, solid three months, it was pretty brutal.
Kate Toon
I just did a half, gosh a long time ago when my son was about four. And I remember saying a couple of days afterwards, I’m just gonna take a couple of days off a couple of days off, and I’ve never run since, I’ll tell you, never again. It’s a good thing to have done. But it’s not. I have a couple of friends who do it all the time. I’m like, what are you doing?
Jody Carey
Yeah, I think it’s like a tattoo. It’s an addiction. You know, you just have to get ready to do the next one. I don’t have that addiction. Yes.
Kate Toon
I’m very glad I don’t have that addiction, or I think I would have no knees left. It’s a lot. But you know, nice little segue here, Jody, I believe that copywriting is a marathon and not a sprint. And you’ve been around for all Did you like that? That’s pretty good.
Jody Carey
Yes.
Kate Toon
You’ve been around for a while now. But take us back a few years. You mentioned a few, an accidental coffee meeting. Tell us a few things about your journey towards being a copywriter.
Jody Carey
Yeah, so I’m from the United States. But we moved to Australia. We’re back in the US now. But I moved to Australia in 2014. And I hadn’t worked for the 10 years prior. So I was a stay at home mom, because we were living in a rural part of Minnesota, where my corporate marketing background didn’t really translate. So I had to, I took time off. And I don’t regret that. But then Facebook came about and I’m like, What is this? I’m lost. I’m done. You know, I always say, Oh,
Kate Toon
Oh we’re so old, we remember when Facebook came about. It was a big change. Right?
Jody Carey
It was a big change. But marketing is marketing, right? So I’m going to Australia and there’s a web designer in the small town that I was in and he wanted to have coffee and I blew him off because I was too busy doing volunteer work and whatever I was doing. But I had coffee with him. And he needed a content writer to write all of his website copy. And I worked with him exclusively for three years. And
Kate Toon
I love it. When that happens. People come into your life, just the right moment. It’s and you know, like you said, you have to kind of be open to that stuff. You know, saying yes, sometimes is a bit scary. And sometimes I say yes. And I’m not even really sure what people want. You know, like, we just have a chat. And I’m like, really? Tell me what you want. And sometimes it works out sometimes it doesn’t. It’s a bit like ordering stuff off the internet. 50% of the time you win 50% of the time you lose, but generally I’d rather you know, take the risk. So that risk you worked with him for three years. What happened after that?
Jody Carey
Yeah, so then I needed to up my rates because it was, you know, high high volume but low profit margin working with that particular client, but it gave me the confidence and the realization that I love riding and the kids were still in school. So I could do the flex time, morning, afternoon, evening, whenever it suited me, I could write wherever we were traveling. Or if we came back to the United States, you know, the time zones don’t matter anymore. So even though I never considered myself, a copywriter or a writer, it’s part of marketing, and it just fit and I loved it, and I won’t ever go back to anything else.
Kate Toon
Fantastic so now you’re back in the US? How is the market different in the US to Australia? I’m just interested to know, yeah, I just feel competitive. Is the rates better? Or lower? Or how does it all feel?
Jody Carey
It feels like there’s a lot of noise. And there’s a lot of competition. So in Australia, it was it was easy, and it was inclusive. And people want to work with Australian businesses. And so I was actually quite surprised when someone would call and ask for my services. And they never asked for a recommendation. They didn’t ask for samples. Just, you know, you’re from this area, you know, we know
Kate Toon
You do, you say you can do what you say you can do. So let’s go.
Jody Carey
Yeah, it’s kind of low risk. Because it’s and we’re not talking about, you know, $100,000 project. So if they don’t like me, then they just move on and find someone else. But so it was easy here, you know, you Google copywriter, Minneapolis, and you come up with all of the indeed and monster and all of the job sites? Yeah. And you can’t get to anyone who’s a human. Yeah. So you know, and I relied a lot on SEO in Australia. So it’s not really working. So I just have to readjust my marketing and networking tactics here. Yeah.
Kate Toon
Are you a part of our community, obviously, still part of our community. And I think we very much try and foster that community over competition thing and help each other out, and the job boards and whatever. And when you start again, in a new area, it can feel a bit daunting. So you got to make all those connections all over again and be known and found and take it can get a bit exhausting. I find overtime. Yeah,
Jody Carey
it is. It’s about to the Chamber of Commerce. Yes. 7:30am, you know, networking events and passing out business cards, and I just, you know, big I roll I just, it’s not comfortable. Yeah, put me on a committee and give me a job to do. And let me get to know you by us working together. And I’m happy so yeah, it’s
Kate Toon
it’s challenging, huh. Yeah. You know, I think that, you know, getting known in the first, you know, and also, you know, when SEO was a lot easier, nine years ago, you know, content marketing was easier. You know, nine years ago, you just had to write a fairly decent blog about 800 words, and Bob was your uncle, but content marketing has changed a lot. You know, and I guess let’s start with the real basics for anybody listening, that doesn’t get it. How do you feel that content writing differs from copywriting? And do you draw a big distinction there?
Jody Carey
I don’t really because even within the copywriting community, we use the terms interchangeably, and no one can really agree. So you know, it’s right. It’s marketing writing. And so a lot of people who don’t understand it at all, I just say I write the words for marketing pieces. But for me, I like I say long form copywriting because those short, succinct, snappy headlines and email sequences. I just, they’re just not me. Like, I don’t know why it just doesn’t fit me. I want to tell the story. Yeah. Your life story teller. Yeah. And I think well, maybe I should have been a journalist. Well, thank goodness, I wasn’t a journalist, because it’d be a copywriter now, because journalism is tough. But I do and I love the messy things. I love annual reports. I love getting I love the puzzle of it. And I love telling the story in various ways and finding out what you posted on all your socials over the year that we can pull into our final summary. Yes, I don’t like the short succinct stuff. I’m just not very witty. I’m quite serious person. Like I when I say something funny, my family looks at me and goes, Hey, you, you’re funny. You’re actually kind of funny.
Kate Toon
I love that. You match the style of writing to who you are. And that’s very important. Like I love a poem. I love some wordplay. I love a one liner, that’s my jam. I mean, I love nothing more than coming up with a witty one liner. And I find it very hard to get through something like an annual report because I get bored. You know, and I think it’s really important to match your writing to the type of personality you have. Because otherwise you’re gonna spend 90% of your life working live doing stuff you don’t really enjoy, you know. So I like the fact that you’re, you don’t draw much of a distinction. I would you know, if there was any distinction I would draw, I’d say that copywriting is closer to the sale. content writing is a little bit further away. I talked about tofu Mofu and Bofu in the intro, and some people might know not know what I mean. top of funnel, middle of funnel, bottom of funnel and I think long form content writing has a place in all three and it can be a way of building brand awareness. It can be a way of nurturing costs. summers, and it can be a way of talking to existing customers. So it can touch people at all stages of the of the journey, right? Do you see it that way? Or do you generally see? Yeah, okay.
Jody Carey
Yeah, no, I agree with you completely like I, what I tell people that it’s you know, you think about a salesperson and that salesperson has to wine and dine, you take you out to lunch, maybe a golf outing, a happy hour. That’s the content marketing. And then when they ring you up and say, Okay, are you ready to sign the proposal? That’s the copywriting. So I like the wining and dining and telling the story. And, you know, if it leads to
Kate Toon
The wooing, and the massage stick, and I guess, you know, in my mind, it’s funny, because as soon as you say long form copywriting content, writing, I think a blog post, but it doesn’t just have to be that we can do storytelling and long form content in an Instagram post in a LinkedIn post, you know, I just did a post today, which I’ll be doing the next podcast about, which is TCCs, kind of a copywriting school closing. And instead, you know, I’ve done a very straightforward one, which is hear the facts. And then I did a bit more of a storytelling one today and why I’m doing it. And that I would say, is still lot kind of to a degree long form content, right. It’s not that long. But what do you think to that? Do you think it has a place in blogs and in reports and in social, or do you think it’s mainly blogs?
Jody Carey
Oh, no, I mean, I guess I think about blogs, but even I mean, blogs are getting shorter, too. But no, I think it’s anything that’s not that short and snappy part of that. So a LinkedIn post can definitely be a long form, you know, maybe not Instagram. But I definitely think that it’s, it’s anytime that you’re, you’re telling a story, and you’re going a little bit deeper than just, you know, hey, buy this or hey, look at me, it’s it’s not that catchy. It’s not Google AdWords, you know, that. It’s
Kate Toon
so it’s got a beginning, middle and end. You know, we talk a lot these days about, we’re going to come on and talk about AI in a minute. But, you know, SEO with Google, they’ve recently added word experience to their EA T, kind of abstract idea of content. So, you know, a lot of content of late has been, you know, shown experience shown authority built trust, maybe in education, or maybe being agitational, you know, edutainment, but what’s been sometimes lacking or that’s gone away a little bit is the storytelling aspects. I remember 10 years ago, I mean, you started out, there are a lot of sites that were just pure blogs, where people were just telling their stories. And that was super popular, you know, WordPress began as a platform to deliver stories, essentially. And then that’s kind of gone away a little bit. Everyone’s gone towards being helpful and educational. And I feel like the story element is coming back. So let’s talk about AI. Let’s talk about the C word chat. GTP, or PT, I never get the words around. Do you? Do you use this when you’re writing contents and D clients? That’s two parts. Let’s let’s talk about whether you use it first. And then I’ve got a second follow up question.
Jody Carey
I do use it and I have been using it more and more in the last month, like really getting into it. So and I do like it, it is not a replacement, it is a tool. And it is a powerful tool. But the research part of it, and just that getting over the blank page is fantastic. I mean –
Kate Toon
It’s powerful, you know, and it’s, you know, especially as well, if your client ever does ask you to write the short and snappy version of your long form, chats up is a great way of coming up with that content and doing the bits you don’t like. Whereas for me, I would use it the other way around. And if I had to write something really long, I would use strategies to help me structure that and come up with the milestones within that content to help make it feel less intimidating. So both of us could use it for different reasons. I guess, you know, obviously, a lot of brands are going well. Now we have DirecTV, we don’t need Kate toon and Jody Carey, we can generate our own content. What are your What are your thoughts on that? Do they need us when they have AI tools?
Jody Carey
Yeah, they do. So here’s an example of that. About two months ago, I posted on LinkedIn that I lost my first client, so he rang up and said, I don’t need you anymore. I can do what you were doing in chat. GTP. And I actually said, Fine, that’s great. You know, that’s productivity. That’s fantastic. And plus, I didn’t really like doing what I was doing for him. It was very tedious. Three weeks ago, he called me said, Yeah, I need you back. Jad UTP is you know, hallucinating, it’s not doing what I need it to do. I’m spending more time fixing it. So what we did together, the process of writing his pieces used to take eight hours, we just cranked out three of them today. So one in a day, and we did three of them today. So he’s using it for the research side. I’m using it for some editing side. And between the two is it status magic?
Kate Toon
I mean, the way I look at it is yes, you know, it can speed up your work and therefore you know, oh gosh, I can’t fill as many hours but you can still fill hours because you just can work with more clients like maybe previously you could only manage to do Do you know three clients a week but now with this tool that speeds things up, you can work with more clients, you can also think of it as a way to reduce the barrier to entry because a lot of people can’t afford a copywriter. But if you’re able to reduce the time, you can charge slightly less get people in and then upsell them to other things and build a relationship over time. So I think there’s lots of ways to be positive about it. And I love that story of them coming back. Because I think, again, for the non copywriters listening, it’s actually so much harder for me anyway to edit existing copy than it is to write it from scratch. And it’s not just about oh, there’s a typo or that the fact isn’t true. Often the entire flow of the story is wrong. You know, I was just looking at a case study this morning and you know, there was a there’s kind of an introduction then the results and the overview and it was like it was all mushed up together and it’s like no, no, the whole flow is wrong. And picking this apart is gonna take me so much longer than if I just written it in the first place. You know what I mean? So it’s it’s it’s, I like that I like that story is a wonderful story. shouted from the rooftops because you’re not alone. I know a big corporate that actually fired their entire team of content and copywriters and kept one kind of policeman that was going to check the chance that you speak. And now they’ve slowly rehired everybody but yeah, so I think it’s like anything people get excited. And then they realize that it can’t, can’t do what it wants to do. Little aside, I got so excited about Canva yesterday and their new AI tool, you know, you can add hats and stuff. And I played with it for a little bit and it was okay, but it took me ages to get it to produce something good and it has some weird and wonderful things as well. And in the end, I just sent a brief to my graphic designer and said can you make these graphics and she did them in like 20 minutes and I you know, like, just because you can doesn’t mean you should?
Jody Carey
Yeah, I mean exactly weren’t graphic designers scared when Canva first came out they were photographer scared when Photoshop came out.
Kate Toon
And accountants when Xero comes out. As we say I’ve said this a lot. I don’t think AI will replace copywriters but I think people who embrace AI, copywriters who embrace AI will replace copywriters that don’t. And you know, this is part of my whole move to try and help. copywriters become a bit more enmeshed in the whole digital space rather than wanting to just stay in their little copy burrow. I think those days might be gone for my the majority of copywriters that you need to have an awareness of, you know, funnels and E commerce and you know, CRMs, and all of that you need to have an awareness of it, whether you want to do that, it doesn’t matter, you can always find someone else to do it. But you need to understand the language and you know, the terminology. So, content marketing strategy, actually sends shivers down my spine, the word strategy gives me the heebie jeebies. What how would you define a content marketing strategy in more simple, layman’s terms?
Jody Carey
So it’s basically just stepping back and pausing before putting words to paper and publishing anything. So we’re all so reactionary, and we wanted to we were told to get five blogs out a month, or a week. And that’s what we have to do. But why it’s asking that but why are we doing this? And who is our customer? Who was? Who’s the end reader? And what do they want to consume? And how can we get it to them? So it’s just it’s that marketing overview of what are we trying to do? What what is going on before we just start pumping out junk?
Kate Toon
Yeah, I love that. And so many brands do just pump out drunk, and they judge every single post as an a single entity, rather than thinking of the hole. You know, I believe that one piece of great content is could could do well, right? It could go viral. But often viral content doesn’t lead to sales anyway. But it’s about thinking about the whole, like, it’s a single jigsaw piece in a bigger, bigger picture. But some people are pumping out the jigsaw pieces, and they don’t have the box in front of them. They don’t know what picture they’re trying to make towards the end. One of the things I find really challenging with content marketing as well is there’s no conceptual thought, yes, people look at the audience. They look at their objectives, but there’s no bigger concept, you know, that’s linked back to their brand values or their personality. It’s just, we’re a brand selling cars that show pictures of cars and tell people what they are and how good they are, rather than a bigger concept of this car is like a hot air balloon that’s gonna give you freedom in life. And you know what I mean? There’s no idea. It’s just demographics. But I think that’s right. It’s a plan, isn’t it? Instead of just throwing shit against the wall? Yeah. When you’re working with smaller businesses, you put the word strategy to them, and they’re like, I can’t afford that. Can’t afford that sounds expensive. So how do you package and sell content marketing strategy to clients?
Jody Carey
Well, it’s packaged by a day rate, but I don’t really market it to small businesses, because I know that they can’t afford it. They just need to get a website out. Yeah. And so the when I was doing all of those, you know how high volume low cost websites I’d making is this matching your sign your shopfront your brochure everything and nothing was I just like lalalalala like trying to ignore that this is you’re just doing the bid you’re doing the bid that they think that they need. So I don’t market it to small businesses because they’re not ready for it. Yeah. So it’s more of those those growing businesses that are ready to take this next step, or there’s a problem. So we’re pumping out all this information, but no one’s coming to us, our phones aren’t ringing. So then we say, Okay, we have to, you know, tear this apart and figure out what’s going on. So it’s the more of the established businesses and then I just do a day rate, because it’s just a bunch of meetings, getting their internal team together and picking it all apart.
Kate Toon
I think that’s, it’s, it’s a lightbulb moment, it’s a really obvious thing. But it’s something that I think worth stating, often we are trying to sell the wrong thing to the wrong people, you know, we’re like, Well, we did this amazing service, and people aren’t buying it. It’s like just genuinely they if you’re having to sell the value of what you do, or explain what copywriting actually is, or explain what content marketing strategy actually is, if that’s what you’re trying to set, you know, explain. They’re not ready for you, you know, you because you’re dealing with people who are problem aware, not solution aware. And what you need to do is you need to move to the people who are solution aware who understand the value of a content marketing strategy, you understand the impact? Because otherwise, it’s gonna be very hard to get that across the line. I love that. So, you know, it sounds like things are going well for you, apart from this move to the US in a bit of a rejig of like networking, whatever. What do you think have been some of the biggest challenges you’ve overcome as a copywriter and content writer?
Jody Carey
I think realizing my the value and the pricing part of it. I mean, I don’t think there’s a single copywriter who doesn’t go through this struggle. And I wouldn’t say I’ve overcome it. But I’m a lot further ahead than I was eight years ago. And I don’t want to be the big W or the Walmart and just pump out a lot of content and get paid a little amount of money. So I’ve gotten a lot better at saying no, if you if it’s not worth it to me, either from a financial standpoint, or because I’m going to get something else in return, then I just say no. So I’d rather have a day where I have nothing going on then to do small projects.
Kate Toon
That’s the real break point, isn’t it? I’d rather say no, and actually spend the day maybe working on my business or living my life than say yes, just because I’m fearful that no one will ask me again, or no one will be able to willing to pay my prices. I think that’s a massive maturity stage confidence stage. And it’s a glorious point to get to. And it takes a while I think it was about year three or four when I really got to that point, you know, even now I have my waffles. I’m sure you do, too, where you’re like, oh, I’ll just do it. You know, further. It’s a great place to be. So we talked about, you know, chat GPD what are some of your other favorite copywriting tools that you use on the on the reg?
Jody Carey
So I use Grammarly every single day, it’s essential to my business. And I have the paid version of that. So it’s not 100% accurate, and that’s fine. But it is a teaching tool. And it makes my process a lot faster. But right now my favorite tool, and I just upgraded two days ago is Natural reader.
Kate Toon
Oh, what’s that?
Jody Carey
So it reads content back to you. So Word has it and good. Google Docs has it as well. But the voice is very robotic.
Kate Toon
Oh.
Jody Carey
so natural reader. I’ve been using the free version for many years. And it was it’s good. And then you’re now you only get five minutes a day for the free version.
Kate Toon
Yeah freemium, yes, yeah. Yeah.
Jody Carey
But they also have their AI version. So you can get a voice that sounds like a children’s book or you can get a voice that sounds like a newscaster and all different accents and all different, you know, types.
Kate Toon
I want someone to read my copy back to me in a French accent. That’d be very exciting. I’ve actually written that down. That sounds great. Because I I struggle with tools that I’ve got, I think I use word June occasionally. But really, I don’t. I use rely on Word to correct my typos and my grammar and we know that it’s a bit. It’s okay, but it’s not amazing. And I’m so busy because I am pumping out content a lot. A lot of it’s quite throw away. So it doesn’t matter. But I think you know, I’m coming up to writing my next book. And I spent a lot of time reading that book out partially for the audible but just because I knew that if I read read it I would catch so much and I think that’s all it’s gonna be my life changing tool. JD you’ve just changed the life. Thank you very much.
Jody Carey
My pleasure. Yeah, you’re probably better than I am. But when I read my own work, I know what I was trying to say. But even though I missed three words, my brain still fell. Felson Yeah, it’s, it’s crazy. So I’m not reading into the void for no gain because you’re not helping me in any way but you know the AI tools on natural reader they don’t miss any words they don’t miss
Kate Toon
it word drop is a massive problem for me just I think I put the word in there but it’s actually not there but I read it Yeah, it’s very weird. So look, we have newbie copywriters listening to this people just stepping in to this world. And as we know at the moment, it feels like the ground is shifting beneath our feet a little bit. What would be some of your advice for newbie copywriters?
Jody Carey
I would say to outsource sooner rather than later. And don’t be afraid. Don’t think that you have to get to a certain financial goal before you can start bringing in outside help. A pivotal point in my copywriting career was when I started outsourcing and getting a proofreader. And that boosted my confidence so much. And it didn’t cost me any money because I built it into the price of the project. So and that’s not something I’m very good at. You can’t prove your own stuff anyway. So I guess if I would have given myself some advice eight years ago, I would have say that to bring in a proofreader or a bookkeeper or a VA or someone much earlier and just build it into the price of the project.
Kate Toon
I love that mean my first hire is an accountant. And then a proofreader for me was everything because even if you have these tools and you’re reading, natural reader, Grammarly, whatever, you will still miss things. But it’s not just that proofreader becomes a buddy. Sometimes they’ll send you something back and say, hey, great work, Jody, I thought this was really good. And sometimes you need that. It’s also someone to talk through challenging stuff with so either a junior copywriter or a proofreader or an editor. It just, you know, in advertising world, a copywriter would never work in isolation. You would be in a creative team, you’d have people to bounce ideas off and it’s very lonely, working as a copywriter. Sometimes our partners don’t get it when we’re like, oh my god, they did. They didn’t use track changes. And they’re like, whatever. You need someone that gets it right, which I think is where our community has been so lovely over the years to have people you can whinge about semicolons to. Thank you. That was such a great episode. I really appreciate your insight. Thank you so much for coming on the show.
Jody Carey
My pleasure. Thanks for having me.
Kate Toon
Where can we find out more about you?
Jody Carey
So my website is Jody carey.com. It’s Jody Carey. And then on LinkedIn, I do have Facebook and Instagram. But LinkedIn is where I’m spending my energy.
Kate Toon
Yeah, because that’s where your potential clients so good call. All right. Thank you so much, Jodi, it’s been great chatting with you.
Jody Carey
Hey, thanks, Kate.
Kate Toon
So that’s the end of this week’s show. If you want more tips, then head to the misfit entrepreneur group on Facebook. Thank you hugely Jody Carey. That was such a great episode. And also thanks to Jodadi_O for their lovely review. Great advice for any copywriters, such a great podcast with plenty of great advice and information for copywriters, no matter how experienced you are. Plus, Kate is always fun to try to be. And thanks to you for listening. If you like the show, don’t forget to leave a five star rating and review on iTunes, Stitcher, Spotify or wherever you heard the podcast. Your review will help others find the show and learn more about the lovely world of copywriting and you’ll get a little shout out. And don’t forget to check the show notes for this episode at clever copywriting school.com where you can learn more about Jody Carey, check out the useful links and leave a comment for the show. Until next time, happy writing
