The copywriting community you’ve been searching for

Get the support, ideas, resources and inspiration you need to run a successful copywriting business.

Connect with others

Access to our amazing community of writers from all over the world.

Get advice

Expert advice on all your writing and business issues from top copywriters.

Find jobs

Job opportunities and referrals.

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Let’s be honest. Sometimes being a copywriter can be, well, a little bit lonely.

The only other people who understand you are your competitors, and most online communities are just full of complainers and self-promoters.

Wouldn’t it be nice to find a group where you felt at ease?

Somewhere you could actually share your highs and woes with people who truly understand what you’re going through?
A place where you can brainstorm, be held accountable and learn new ways to build your copywriting business.

Well, that place exists, and it’s the Clever Copywriting School Community.

Who is it for?

We’re here for you if you’re…

  • Taking the leap into a life of freelance copywriting
  • Starting a career in writing at an advertising agency
  • Working within a marketing team
  • Writing copy for your own business website
  • Looking to grow and run a successful copywriting business

Even if you’re already an established writer, you could find a new network, polish up rusty skills or learn about new areas of copywriting. Joining could also help you seasoned pros to learn a few new tips and techniques.

I’ve landed two copywriting jobs from the 3 months I’ve been part of the community

Joining Kate’s TCCS community was the best investment decision for my business in 2016. It’s a warm and supportive environment made up of zany, creative types who are hilarious. Though I think it’s Kate’s personality that has really made it cosy. I’ve landed two copywriting jobs from the 3 months I’ve been a part of the community and earned back the money tenfold. It’s a genuine community on Facebook, and I love being a part of it. Worth every dollar!

Rashida Tayabali

I joined on Wednesday, and on Friday won a job that not only covered the cost of my membership, but also my Mega Copywriters Pack!

Not only that, but I haven’t felt lonely for a single minute here in my home office. I’ve made new friends and I’ve been able to ask questions and bounce ideas off other people who have been very friendly and supportive. My only regret is that I didn’t join sooner. Come and join the fun. I promise you won’t regret it.

Phyllis Stylianou

About 3 months into my membership, I landed a job through the directory that paid for the whole year’s membership

Like Kate told me when I was on the fence, it’s only the cost of a coffee per week. But then, about 3 months into my membership, I landed a job through the directory that paid for the whole year’s membership. So now, I can go back to buying my weekly latte that I sip while I hang out with my virtual copywriting besties in the best Facebook group I’ve been in. The support from this tight-knit community alone is worth a lot more than my weekly caffeine dose.

Marie-Pier Rochon

What you get

Discounts on coaching

A 20% discount on all coaching sessions.

Discounts on products

A 20% discount on all Copy Shop products, courses and webinars.

Copywriting tool kit

Our copywriting tool kit – a collection of our resources, podcast and tools.

Copy Critiques

Regular, live copy critiques with step-by-step instructions on how to improve the words you write.

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Jobs and referrals

Ad hoc job opportunities via our Copywriter Concierge service and referrals from members.

Monthly online meetups

Chat with other members of the group in a casual online catch-up.

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Guest posting opportunities

Build your profile by posting on The Clever Copywriting School website.

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Free templates

Get your hands on some useful free templates.

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Monthly masterclasses

Participate in short coaching sessions where we discuss common copywriter problems.

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Free courses and motivational challenges

Opportunities to upskill and build confidence.

Access to the members-only Facebook group and online member hub

A private community for the world’s best copywriters and access to loads of goodies.

Fortnightly members email update

Receive exciting updates on group activity and important posts.

Working bees

Our working bees are like virtual co-working sessions.

They run for 2 hours. The goal? To get stuff done!

We copy beasts gather on Zoom, and set a goal to work on – usually based on the theme of the month and the topic of our “TOON Training sessions”.

We then turn off our cameras and mics and turn on the timer!
(We love a bit of Pomodoro method at TCCS).

Throughout the session, there’s time to chat, share ideas, get feedback on what you’re working on and just feel that warm glow of support that’s so often missing when you’re a solo worker.

Kate is also available throughout the session to give advice.

Free templates

Daily Planner Template

WordSwap Chart

Goal Setting Template

Copywriter Budget Spreadsheet

GST Charging Email Template

Revisions Brief

Content Calendar

2019 Profit First Finance Tracker Template

Work in Progress Template

Blog Post Template

Toon training

Every month, Kate runs a tailored training that focuses on the needs of copywriters and the issues they’re facing right now.

This includes areas like sharpening copywriting skills, improving processes, client experience, profitability and much more.

A one-hour, live group training includes:

  • 45-minute training
  • 15-minute Q&A discussion
  • Presentation notes
  • Slides
  • Video recording

Monthly MasterClasses

Short learning sessions with expert copywriters and industry leaders, shared in the Facebook community and stored in the membership area. New MasterClasses are added every month.

Sandy Taylor: Website design on a shoestring budget

Anna Rogan: Powerful proposals Dubsado and QWILR demonstrations

Sarah Spence: Winning big contracts : Model, mindset and marketing

Rochelle Bright: Tips for managing your mental health as a copywriter

Steve Folland: 10 Biggest lessons I've learned as a freelancer

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Joh Kirby: Communications awards

Estelle Fallon: Tender writing

Matt Fenwick: Pitching and delivery of consulting services

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Kate Toon: Asana for copywriting projects

Tanja Gardner: Testimonials that WORK

Donna Webeck: Creating killer real estate copy

Jay Pitkänen: How to get amazing clients by thinking like a boss

Sandy Taylor: How to make the most of Trello

Tanya Gardner: Testimonials that WORK

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Kate Toon : The web copywriting process

Eda Utku: LinkedIn makeover to attract the right people to your network

Andrea Rowe: Working with Not-for-profits

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Nicole Leedham: Annual reports

Rachel Alt: Financial services copywriting

Carla Beth: Introduction to Evernote

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Lisa Kniebe: Writing great About pages

Diana Todd: Tax tips for copywriters

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Laura Elkaslassy: Profit First Q+A

Leanne Woff: Outsourcing - where do I begin?

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Matthew Fenwick: UX made easy

D.P. Knuten: Social media for copywriters

Kate Merryweather: The ultimate press release formula

Kate Toon: My best-performing sales page

Nerissa Bentley: Writing and pitching for Newsmodo

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Bettina Deda|Rashida Tayabali: Pitching to editors

Kate Merryweather: Working with agencies

Nerissa Bentley: We are our business

Sophia Arthur: How to charge premium prices without fear

Diana Todd: Getting your biz finances organised (simply)

TCCS Experts

Kate Toon

Head Copy Beast

While other copywriters talk the talk, I’ve walked the walk.

I’m an award-winning SEO copywriter and SEO consultant with over decades of experience in all things advertising and digital.

Leanne Woff

Outsourcing Guru

With over 15 years’ experience, Leanne is an award-winning online business manager and bookkeeper. She works with corporates and superstars who run hectic businesses or even multiple businesses, starting with your basic administration and working through to your bookkeeping.

Diana Todd

Finance Specialist

Diana Todd is a registered tax agent and the founder of Balance Tax Accountants, an online accounting firm specialising in creative industries. Balance Tax Accountants takes the stress out of tax through systems and education, empowering small business owners to get control of their business finances.

Robyn Smart

WordPress Expert

Robyn from Smart Robbie specialises in WordPress design, development and maintenance.

She has a background in branding after working several years in a branding agency, helping clients to translate their new rebrands online.

An Australian community with global members

Our community is based in Australia, but thanks to the wonders of the interwebs, we have members from all over the world.

Free courses and motivational challenges

We regularly-run in group challenges to boost our profiles, win more jobs, gather more testimonials and generally improve our copywriting businesses.

What our members are saying

Don’t just take it from us. Let these eloquent copy beasts do the talking!

“The best online co-working space you can have.”

 

“One job I won through the group paid for my membership for 142 years.”

“It helped take me from being a struggling copywriter to a thriving business owner.”

“I instantly found a group that is so supportive.”

 

It’s a must for any copywriter – aspiring or accomplished.

I signed up just a couple of months ago to Kate’s Clever Copywriting School. Freelancing can be lonely. Copywriter Pro had just celebrated its fifth birthday – I was still waiting for my party invite. I’d always felt there was something missing. Clients perhaps? No matter.

Having joined The Clever Copywriting School, life is far less lonesome. It’s a must for any copywriter – aspiring or accomplished. Sign up and you’ll enjoy a most wondrous array of supportive materials (either free or at a reduced price) – copywriting books, templates, coaching calls and courses. Then there’s the equally valuable support via the Facebook forum – fellow copywriters providing conversations, discussions and shoulders-to-cry-on.

I’ve even enjoyed an enormously constructive critique of my website (the new one consequently under construction). Whatever your level, I absolutely recommend joining Kate’s Clever Copywriting School. Thank you, Kate!

Stephen Church

One of the best investments of my freelance career

One of THE best investments of my freelance career. Support, advice, resources and GOOD PEOPLE everywhere you look. 😍

 
 
 
 
Heather Woods

It really is a virtual agency, offering the support and banter of fellow writers

Like many in here have said, freelancing can be one of the loneliest things to do. It’s why TCCS is so valuable. It really is a virtual agency, offering the support and banter of fellow writers, just without the actual water-cooler. It’s wonderful for the good days, and even better for the bad days. TCCS reminds freelancers that they’re (we’re) not alone. And you can’t get a more valuable tool than that.

Steve May

The most supportive online community I’ve found

You can ask questions and get excellent advice on running a copywriting business and dealing with all sorts of client situations. Priceless for any copywriter or marketer – I’ve recommended it to several copywriting pals already.

Lizzy Pepper

The sounding board I’d been missing

Working for myself, it’s easy to lose perspective. With this community, I get access to a whole bunch of other writers in the same boat: people I can tap for ideas, inspirations and letting off steam.

Mathew Fenwick

It has been the best investment in my business

I am so glad I joined The Clever Copywriting School. As someone who works from home, I’ve found the Facebook group a great way to connect with other copywriters, giving me some water cooler chatter with like-minded creatives in a supportive environment.

Sandra Muller

If you want to become the most successful copywriter you can possibly be, then this is the group for you

A wealth of information, advice, support and camaraderie.

This group has taught me more about being a successful copywriter than all the copywriting books I have on my bookshelf. And believe me, I have a lot.

But it’s more than just a place to learn. It’s a place where you can get advice, feedback and even a much-needed virtual hug. (We all need one sooner or later.)

And forget about the groups you’ve joined in the past where everyone’s in it for themselves. These copywriters are your colleagues, not your competitors. In fact, it won’t be long before you consider them your friends.

Bill Harper

I’m grateful beyond words

I am sooooo busy and the work generated by the TCCS connection is around a whopping 25% of what I do. It has changed my copywriting life and given me a huge confidence boost and far better pitching skills. I’m grateful beyond words.

Mary Cameron

TCCS is providing an accessible, useful and darned friendly place for copywriters to gather online

Short review: The Clever Copywriting School (TCCS) would be an invaluable asset to any copywriter. Get it.

Longer review: As a freelance copywriter just starting out in this caper, I found it really tough to know where to start. And even if I managed to figure that out eventually, the next step was equally bewildering. So to run into a community of copywriters – many of whom are technically competitors – sharing tips, war-stories, jokes and the like with each other was a literal godsend.

By the way, that’s only talking about the Facebook community (which admittedly was the Number 1 reason I signed up). But there are a plethora of other benefits – I’ve found the discounts for the Copy Shop products and coaching calls pretty handy as well.

In a world where the costs for mastermind groups and coaching courses run into thousands, TCCS is providing an accessible, useful and darned friendly place for copywriters to gather online.

Dean Mackenzie

After 25 years in the industry, you’d think I’d know everything, but it turns out I don’t

I joined TCCS for three reasons.

To be part of a group that shares the same joys and challenges as me, to access more work opportunities and to share my years of knowledge and experience with others. The group delivered in spades on all three fronts, and on another that I wasn’t expecting: I’ve learned heaps.

After 25 years in the industry you’d think I’d know everything, but it turns out I don’t. That’s TCCS – full of (nice) surprises!

Jane Clement

I get access to regular job referrals and advice

The TCCS community provides the important office chit-chat and peer support that I would normally miss out on as a freelancer. I get access to regular job referrals and advice (not to mention adorable dog photos), and I’ve found the Copy Shop resources really helpful – why spend hours researching terms and conditions for your client contracts when you can download a template for a very reasonable fee?

Simon Phillips

I have definitely taken my business up a notch (or ten) since joining.

So worth it. I have only been a member for a few weeks, but I can already see the investment paying off. This little community is such a brilliant resource for freelance copywriters – allowing us to connect and share ideas, successes and challenges.

Sophia Arthur

Super dooper value in every sense

There are a lot of free online communities around, so you may hesitate at the membership price tag. But I promise that if you join, you will never, ever look back. This community, run by the lovely Kate Toon, is one that refers work, shares genuine thoughts and opinions, and is truly supportive. Whether you have 20 years’ experience or you’re a complete newbie, you’ll learn a boat load from this awesome group.

Andrew Lau

Worth every dollar

Joining Kate’s TCCS community was the best investment decision for my business in 2016. It’s a warm and supportive environment made up of zany, creative types who are hilarious. Though I think it’s Kate’s personality that has really made it cosy. I’ve landed two copywriting jobs from the 3 months I’ve been a part of the community and earned back the money tenfold. It’s a genuine community on Facebook, and I love being a part of it. 

Rashida Tayabali

Who runs the group

The group is run by me, Kate Toon.

While other copywriters talk the talk, I’ve walked the walk.

I’m an award-winning SEO copywriter and SEO consultant with over decades of experience in all things advertising and digital.

I’ve worked hard to create a hugely successful copywriting business that’s given me a great lifestyle. And I get to work in my pyjamas all day. #WIN

I’ve also helped countless small businesses and huge corporates such as Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and others to improve their copywriting traffic and conversions.

I don’t talk about lofty principles or waffle on about strategy.

I roll up my sleeves and get stuck in, offering you no-nonsense copywriting advice and practical business tactics that get results fast.

“I’ve learned so much by connecting with other great copywriters, and feel that sharing our highs and lows makes us all better at what we do. I’ve always believed that we should see other copywriters as our colleagues not our competitors, and I wanted to encourage all copywriters to connect and share ideas, tips and know-how.”

Frequently Asked Questions

Do I have to be an established copywriter to join?

Not at all. This group for all copywriters, and it will suit anyone who works in marketing. It’s also great for those looking to break into copywriting as a career, or those who would like to learn more about copywriting for their small business.

Can I claim the membership as a tax expense?

As this is a business subscription, it should be a deductible expense. However, we recommend you talk to your accountant about it.

How much time do I have to put into the community?

You can spend as much or as little time in the group as you want. Some members are in the group several times a day. Others dip in every couple of weeks when they’ve got a question they need answered.

Plans and Pricing

Check out our affordable pricing options below:

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