HELPING YOU
BUILD AND GROW A
HAPPY, SUCCESSFUL
COPYWRITING
BUSINESS.
Join Australia’s favourite copywriter
Kate Toon in her VIP membership
Let’s be honest. Sometimes being a
copywriter can be,
well, a little bit lonely.
You might have thought it was all sitting in cafes, sipping cappuccinos and writing perfect prose. But now reality has hit home. You have to not only market your business, but manage clients, create processes, work out your pricing and keep up a steady flow of work.
And you have to do it solo.
And while the only people who understand are other copywriters, most online communities are full of complainers, self-promoters and willy wavers.
The Clever Copywriting community is different.
It’s a safe space where you can feel at ease.
Where you can share your highs and woes, with people who truly understand what you’re going through.
Where you can brainstorm, be held accountable, seek advice, get expert opinions and learn new ways to start and build your copywriting business.
network
Skills
Jobs
Advice
MEMBERSHIP OPENS 12TH JULY 2022
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Is the Clever Copywriting Community for you?
The Clever Copywriting community is a diverse, inclusive and safe space.
It’s perfect if you’re:
Already an established copywriter?
We have lots of successful, high earning, big brand copywriters in our community.
They find it’s a great place to build a network of sub-contractors, brush up on rusty skills, learn about new areas of copywriting, polish processes and enjoy interacting with like-minded humans.
Choose your copywriting stage
We’ve carefully curated content to match each stage of your copywriting journey, with resources, training, masterclasses and support that guides you through each step you need to take.
Brand new to the world of copywriting. No business set up.
Business started but no real brand, systems or processes.
Some systems and processes, a simple brand, website and a few clients.
Solid brand, website and socials set up, good cash flow, several clients.
Solid brand, strong website and socials, lead magnet, email funnel, smart money management, client waitlist.
Established brand, finances and client list, looking to expand, build a team or automate, increase pricing and work with premium brands.
What makes the Perfect Membership?
Our membership is not a course, although it’s packed with learning materials. And it’s not just a community, although support and help are a huge part of what we do.
Instead, it’s a warm, inspiring, enjoyable place to learn, grow and get help when you need it.
We believe a great copywriting membership has four core elements.
The Clever Copywriting School Roadmap
We don’t believe in a cookie-cutter path to copywriting success. And while we believe everyone can make a great income as a copywriter, we’re not banging some unachievable seven-figure drum. Instead, we work through a logical, practical easy to apply process.
Our Success Roadmap looks like this:
Mindset
Believe you are a copywriter and building the confidence to say it!
Positioning
Decide how to position yourself in the market.
Process
Money
Pitching
Marketing
Outsourcing
Scaling
What you get
Monthly Expert Masterclasses
Every month we have Masterclasses from copywriting and business experts from around the globe.
With practical training and tangible, doable actions, you’ll learn awesome copywriting and business skills to help you thrive.
Monthly Coffee Chats
We gather the Copybeasts once a month to chat about any questions and concerns they may have. Bring a coffee, a tea or a vino. But most importantly, bring your problems and work through them with Kate Toon and the rest of the community.
Job Board
Exclusive access to ad hoc job opportunities from our job board. We post more decently paying, genuine copy opportunities than any other site in Australia. There’s also lots of opportunities to win work from other copywriters in the community, as referrals or subcontracting.
Directory Listing
Feature your copywriting business in our popular directory*. List your skills, gather reviews, and win leads directly from our high-ranking website.
*Annual members only.
Hot Seats
It’s YOUR turn to get some direct support and love from Kate. Take a turn in one of the hot seats, share your business issues, mindset problems, process dilemmas and money messes.
Copy Critiques
Regular live anonymous copy critiques by Kate Toon. Watch as she reviews, reworks and provides step-by-step advice on how to improve your writing skills.
Toon Trainings
Sit down with Kate as she takes you through personal training sessions. In-depth interactive education on how to write for different channels, build your profile, manage your process, master money and win more clients.
Supportive Facebook group
Our vibrant, warm, easy-going community is unlike anything else on Facebook. Here you can talk about your copywriting clients, troubleshoot and get feedback from your peers and industry experts.
Zero judgement, super responsive and a whole lot of fun.
In-person Events and Meetups
Meet up with other copywriters face to face. Leave your copy cave and venture out to connect with like-minded humans at informal meetups, presentations, and of course our flagship copywriting conference CopyCon.
Training library
A monster library of more than 140 previously recorded Masterclasses, Toon Trainings, Copy Critiques, Hot Seats and more.
Resource and Templates Library
A deliciously full library packed with a great selection of free copywriting process and writing templates to save you time and win clients.
Copywriting Toolkit
An ever-growing collection of tools, books, podcasts and other resources to help you transform your writing skills.
Juicy Discounts
Get a lovely 20% discount* on all Copy Shop templates, worksheets, courses and events.
*Annual members only, 10% for 6-monthly members.
Learn from the best
Justin Blackman
Steve Folland
Leanne Woff
Vladimir Klakov
Cherie Clonan
Joel Klettke
Tanja Gardner
Laura Elkaslassy
Bettina Deda/ Rashida Tayabali
Kate Merryweather
Diana Todd
Lisa Kniebe
Kate Toon
Rochelle Bright
Leanne Woff
Kate Toon
Sarah Spence
Matt Fenwick
Andrea Rowe
Rachel Alt
Matt Fenwick
Donna Webeck
Estelle Fallon
Joh Kirby
Marie-Pier Rochon
Sandy Taylor
Eda Utku
Steve May
Nicole Leedham
Jay Pitaknen
Carla Beth
Introduction to Evernote
Sandy Taylor
Cal Chikwendu
Writing inclusive copy
Sandra Muller
Writing accessible content
Sandy Taylor
Jenny De Lacy
Writing winning video scripts
Matt Fenwick
Intro to card sorting
Nerissa Bentley
How to woo big scary clients
Amy Wyhoon
Facebook ads copy
Fiona Johnston
Know and grow your numbers
Stephanie Campenella
Nail your niche
Ally Moates
Canva tips and tricks
Amy Posner
Lead gen funnels
Dan Pinne
Chatbots
Nell Casey
Subbing vs staff
Amanda Vanelderen
Pitch perfect: win more jobs
Nerissa Bentley
Newsmodo
Kate Merryweather
Press releases
D.P. Knudten
Social media for copywriters
Matt Fenwick
Ux made easy
Donna Webeck
Creating killer real estate copy
Free Templates
Who doesn’t love a fab freebie. The minute you sign up, you’ll get instant access to the following.
Blog Post Copywriting Template
Competitor Overview
Competitor Website Review
Copywriter Basic Invoice Template
Copywriter Content Planning Template
Copwriter Goal Setting Template
Copywriter Project Revisions Brief
Copywriting Project Specifications Template
Copywriting Work in Progress Template
Pricing Guidelines
I’ve always believed that we should see other copywriters as our colleagues not our competitors. I wanted to encourage all copywriters to connect and share ideas, tips and know-how.
Kate Toon | Head CopyBeast
Meet me Kate Toon
I’m a word beast at heart. And wanted to be a writer since I was a tiny Toon. But like many of my members, it took a while for me to be able to shout I AM COPYWRITER, with pride and confidence.
I started life in events in the UK, moving into Digital Production (working on big brands like Marks and Spencer), then I packed my backpack and hopped over to Australia, where I scored a role in Ogilvy’s nascent Digital Marketing department.
I then took a 75% pay cut to become a copywriter, working on some amazing brands including American Express, ING Direct, Telstra, QANTAS, Pizza Hut and oodles more.
Then I went back to the UK as Microsoft’s main copywriter, moving into email marketing at O2, then working at Advertising.com.
Back in Australia, I finally took the plunge into freelance copywriting at 5 months’ pregnant.
Within a year I’d matched my fancy agency job salary and had clients lining up like fans at an Ed Sheeran concert.
I’ve worked hard to create a hugely successful copywriting business that’s given me a great lifestyle.
I’ve helped countless small businesses and huge corporates such as Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and others to improve their copywriting traffic and conversions.
Since leaving agency land to forge my own path, I’ve also worked with thousands of copywriters to help them improve their processes, increase their profitability, automate, create and get found by their ideal customers.
I’m now a successful online marketer with multiple courses, memberships, directories, shops, podcasts, Facebook groups and even an annual conference. And I’m also a published author of multiple genres, a rip-snorting MC and an international keynote speaker – wooing audiences at home, in Europe and New York.
And yep, I share all my business highs, lows and thigh-shudderingly awesome secrets in The Clever Copywriting Community.
Meet the ambassadors
Angela Denly
Matt Fenwick
Sarah Spence
Johanna Kohler
Johanna works with local and global business owners to write website words that speak to the heart of their ideal customers. She’s also a keyword research whizz.
Lisa Cropman
Nerissa Bentley
Rashida Tayabali
Rashida Tayabali is a copywriter for female entrepreneurs, features writer and indie author. She helps women in business use the power of clear and concise copy to sell their product or service, all without sounding salesy.
Gary Cooper
Gary is originally from London and now lives in France. He tried to retire once but lacking adventure, it didn’t stick.
Now, as Gary makes additions to his chateau in Mayenne, he rebuilds copy as a ‘word surgeon.’
Helen Sparks
Helen is a launch Copywriter and Sales Strategist helping coaches develop a strong brand message when launching their signature course. She ensures they have a kick-ass funnel that maximises their profit.
Amanda Vanelderen
B2B, government, annual reports and case studies. She’s also the author of Write Better: How To Cut The Crap And Say What You Mean.
Rachel Amies
Rachel helps lawyers and service-based businesses create awesome WordPress websites and write perfect words to boost business and build connections. She’s an ex-lawyer who started her business as a VA before specialising in websites and tech.
Estelle Fallon
A long-time TCCS CopyBeast and an inaugural member, Estelle is here to help you find the Words That Fit. She’s a tender and SEO Copywriter who’s been writing for business for over 20 years.
Rebecca Cofrancesco
Rebecca ditched her corporate gig and swapped it for freelance life. Embracing her background she has a steady flow of clients from LinkedIn and my financial service niche. Confidently helping them show up in a way that’s authentic to who they are and not confusing to the people they want to help.
Meet the experts
Kate Toon
Head CopyBeast
While other copywriters talk the talk, I’ve walked the walk.
I’m an award-winning SEO copywriter and SEO consultant with over two decades experience in all things advertising and digital.
Leanne Woff
Outsourcing Guru
With over 15 years’ experience, Leanne is an award-winning online business manager and bookkeeper. She works with corporates and superstars who run hectic businesses or even multiple businesses. Leanne starts with basic administration, working through to bookkeeping.
Diana Todd
Finance Specialist
Diana Todd is a registered tax agent and the founder of Balance Tax Accountants, an online accounting firm specialising in creative industries. Balance Tax Accountants takes the stress out of tax through systems and education, empowering small business owners to get control of their business finances.
Tony Cosentino
WordPress Expert
Tony is an experienced WordPress specialist who creates smart, efficient, reliable business websites that integrate seamlessly with existing processes and platforms. He takes a professional and friendly, jargon-free approach to website creation, training and support.
I’ve learned so much by connecting with other great copywriters and feel that sharing our highs and lows makes us all better at what we do.
Kate Toon | Head CopyBeast
A global community
Yes, we’re based in Australia, but thanks to the wonders of the interwebs, we have members from all over the world.
Meet the CopyBeasts
Here’s just a snapshot of the CopyBeasts in our community.
To niche or not to niche
We have copywriters who specialise in all different kinds of copywriting, niching by industry, channel, audience or taking a generalist approach:
Feel the love
Don’t just take it from us. Let these eloquent CopyBeasts do the talking.
I’ve landed two copywriting jobs in the 3 months I’ve been part of the community
Joining Kate’s TCCS community was the best investment decision for my business in 2016. It’s a warm and supportive environment made up of zany, creative types who are hilarious. Though I think it’s Kate’s personality that has really made it cosy. I’ve landed two copywriting jobs in the 3 months I’ve been a part of the community and earned back the money tenfold. It’s a genuine community on Facebook, and I love being a part of it. Worth every dollar!
Rashida Tayabali
I joined on Wednesday, and on Friday won a job that not only covered the cost of my membership, but also my Mega Copywriters Pack!
Not only that, but I haven’t felt lonely for a single minute here in my home office. I’ve made new friends and I’ve been able to ask questions and bounce ideas off other people who have been very friendly and supportive. My only regret is that I didn’t join sooner. Come and join the fun. I promise you won’t regret it.
Phyllis Stylianou
About 3 months into my membership, I landed a job through the directory that paid for the whole year’s membership
Like Kate told me when I was on the fence, it’s only the cost of a coffee per week. But then, about 3 months into my membership, I landed a job through the directory that paid for the whole year’s membership. So now, I can go back to buying my weekly latte that I sip while I hang out with my virtual copywriting besties in the best Facebook group I’ve been in. The support from this tight-knit community alone is worth a lot more than my weekly caffeine dose.
Marie-Pier Rochon
If you’re a copywriter, this is where you need to be..
Without the support and guidance from TCCS, I would have filed my freelancing career under “too hard, not worth the stress, big fat F for fail”. Kate and her Clever Copywriting School are building an army of resilient, skilled-up, business-savvy copywriters who are changing the world one word at a time. If you’re a copywriter, this is where you need to be.
Clare Hastings
Write My Content
I’m now almost 4 years in, and in the 18 months I’ve been a member my revenue has gone crazy.
My prices have gone up, I’m attracting better clients, and I feel much more confident about my offering as a copywriter.
So if you’re thinking about it and you’re not sure, this is the one membership that I would keep if I had to strip back expenses to nothing in my business – I would argue for this til the day I die, it is honestly amazing.
Kate’s presence is so reassuring. She’s been there, she’s done it. All the other members are amazing, they’re just so giving and generous, and you absolutely won’t regret joining.
Nyree Slatter
Well versed NT
I can attest to how amazing the TCCS membership is.
My business wouldn’t be where it is today without the knowledge and support gained through the group. It really is unlike other groups – very active and filled to the brim with value. Highly recommend.
Cathy Camera
Construction Copywriter
The TCCS membership not only helps you along your journey to become a copywriter or upskill and advance your business if you already are one, it also gives you fantastic resources to support any business owner.
Kate’s processes, content, training videos and templates are invaluable and I think can apply to any business. And then there’s the CopyBeast FB group – full of fun, fabulous, supportive people.
Wendy Brown
Video Testimonials
Your investment
Hiring a copywriting mentor could set you back around $2k a month! But don’t worry.
The Clever Copywriting Community is reassuringly affordable.
GST added for Australian Residents only.
6 Months
Membership- Access to our amazing community of writers from all over the world
- Access to regular job opportunities
- 10% discount in the Copy Shop
- Free monthly Masterclasses on copywriting skills and subjects like LinkedIn, concepting, legal copywriting and more
- Monthly Training from Kate Toon on various topics including website usability, pricing, and subcontracting
- Monthly group Coffee Chat sessions
- Reduced ticket prices for in-person events around Australia
- Opportunity to post a guest blog on The Clever Copywriting School website
- Access to our archive of Coaching Calls, Hot seats, Toon Trainings, Copy Critiques and Masterclasses
- Our Copywriter Tool Kit, packed with tools, books, podcasts and more
- 19 free copywriting templates
- 2 Bonuses: Copywriting Quote Calculator and The Ultimate Copywriting Process Checklist
12 Month
Membership- Access to our amazing community of writers from all over the world
- Access to regular job opportunities
- 20% discount in the Copy Shop
- Free directory listing for your copywriting business
- Free monthly Masterclasses on copywriting skills and subjects like LinkedIn, concepting, legal copywriting and more
- Monthly Training from Kate Toon on various topics including website usability, pricing, and subcontracting
- Monthly group Coffee Chat sessions
- Reduced ticket prices for in-person events around Australia
- Opportunity to post a guest blog on The Clever Copywriting School website
- Access to our archive of Coaching Calls, Hot Seats, Toon Trainings, Copy Critiques and Masterclasses
- Our Copywriter Tool Kit, packed with tools, books, podcasts and more
- 19 free copywriting templates
- 2 Bonuses: Copywriting Quote Calculator and The Ultimate Copywriting Process Checklist
Or choose the monthly option (minimum 12-month commitment).
And of course, there’s more!
I can’t help but throw in some bonus content to sweeten the deal.
With these additional resources, you’ll be ready to launch your copywriting career from the start.
The Ultimate Copywriting Process Checklist
Not sure how to start? This step-by-step guide details my process honed over the last 12 years from winning the client through to the testimonial and beyond.
Copywriting Quote Calculator
Not sure what to charge? Work out your hourly rate and then fill in the gaps to develop a project price for any copywriting project.
So, are you ready to take the next step?
If you’re wondering if now’s the right time for you to take a step toward copywriting, I’m going to ask you a question. If not now, when? The sooner you bite the copy muffin, the sooner your belly will be full of copywriting goodness.
Frequently asked questions
Do I have to be an established copywriter to join?
Can I claim the membership as a tax expense?
How much time do I have to put into the community?
Will payments automatically renew?
Yes, all membership options will automatically renew at the beginning of each new billing cycle.
What are the Terms and Conditions?
PAYMENTS
Monthly Fee: If you join TCCS through the Monthly fee option your credit card will be charged the Monthly fee at the start of your membership and then you agree that your credit card will be automatically charged the monthly fee every month for a minimum period of 12 months. You can cancel your membership of TCCS at any time once the initial 12-month period has been completed.
6 Month Fee: If you join TCCS through the 6-month fee option your credit card will be charged the 6-month fee at the start of your membership. You will continue to be charged every six months until you advise us you’d like to cancel.
Annual Fee: If you join TCCS through the Annual fee option your credit card will be charged the Annual fee at the start of your membership. You will continue to be charged every year until you advise us you’d like to cancel.
CANCELLATION
Monthly Fee: You cannot cancel during the first 12 months of your membership. After this minimum period of commitment, you will continue to be charged a monthly rate and you are welcome to cancel at any time.
6 Month Fee: You cannot cancel during the first 6 months of your membership. After this minimum period of commitment, you are welcome to cancel at any time.
Annual Fee: You cannot cancel during the first 12 months of your membership. After this minimum period of commitment, you are welcome to cancel at any time.
If you wish to cancel your membership, you must do so by emailing admin@clevercopywritingschool.com
REFUNDS
Monthly Fee: You are responsible for full payment of fees for the initial 12 month period of your membership of TCCS. You understand that the fees are non-refundable.
6 Month Fee: You are responsible for full payment of fees for the initial 6 month period of your membership of TCCS. You understand that the fees are non-refundable.
Annual Fee: You are responsible for full payment of fees for the initial 12 month period of your membership of TCCS. You understand that the fees are non-refundable.
UPGRADE /DOWNGRADES
You cannot Downgrade your membership (from Annual to Monthly), you can upgrade at any time.
REJOINING
If you choose to leave and rejoin you will pay the current advertised price.
DEBT COLLECTION
Where payment is in arrears we commit to one email follow-up.
After that, Stay Tooned Pty Ltd reserves the right to transfer the debt to a debt collection agency at Stay Tooned Pty Ltd’s discretion, whereby fees will be payable by the Member.
This could be you
Imagine how it will feel to run a financially successful, fulfilling copywriting business and work from anywhere.
More love from The Clever Copywriting Community
After 25 years in the industry, you’d think I’d know everything, but it turns out I don’t
I joined TCCS for three reasons.
To be part of a group that shares the same joys and challenges as me, to access more work opportunities and to share my years of knowledge and experience with others. The group delivered in spades on all three fronts, and on another that I wasn’t expecting: I’ve learned heaps.
After 25 years in the industry, you’d think I’d know everything, but it turns out I don’t. That’s TCCS – full of (nice) surprises!
Jane Clement
I get access to regular job referrals and advice
The TCCS community provides the important office chit-chat and peer support I would normally miss out on as a freelancer. I get access to regular job referrals and advice (not to mention adorable dog photos), and I’ve found the Copy Shop resources really helpful – why spend hours researching terms and conditions for your client contracts when you can download a template for a very reasonable fee?
Simon Phillips
I have definitely taken my business up a notch (or ten) since joining
So worth it. I have only been a member for a few weeks, but I can already see the investment paying off. This little community is such a brilliant resource for freelance copywriters – allowing us to connect and share ideas, successes and challenges.
Sophia Arthur
Super dooper value in every sense
There are a lot of free online communities around, so you may hesitate at the membership price tag. But I promise that if you join, you will never, ever look back. This community, run by the lovely Kate Toon, is one that refers work, shares genuine thoughts and opinions, and is truly supportive. Whether you have 20 years’ experience or you’re a complete newbie, you’ll learn a boat load from this awesome group.
Andrew Lau
Write My Content
When I joined the Clever Copywriting School I hoped to learn some tips from Kate and the other copywriters and boost my business confidence. I gained much, much more!
I’ve never seen a group host as involved as Kate, she gives generously to her community and cares deeply about us all.
The resources are awesome, I’ve been a member for two years and I’m still working my way through it all. I’ve had job referrals, support from copywriters far more experienced than me, help when I’ve been stuck and so much support. Plus, I’ve made a bunch of friendships which make working solo so much more enjoyable (and less stressful!). Having people to bounce ideas off, ask for advice and laugh over the crazy rollercoaster of business ownership is priceless. My business wouldn’t be where it is today without it.
Thanks Kate and team, love your work!”
Kara Stokes
Real life stories
TCCS Case Study: Diana Ioppolo
Diana Ioppolo from Ignite Content Want to know what your life could be like if you joined the Clever Copywriting Community? We’ve asked a few of our members to tell their stories and share their wins since becoming a Copy beast. Tell us about yourself...
TCCS Case Study: Jake Anderson
Jake Anderson from Jake Anderson Copywriter Want to know what your life could be like if you joined the Clever Copywriting Community? We’ve asked a few of our members to tell their stories and share their wins since becoming a Copy beast. Tell us about...
TCCS Case Study: Cal Chikwendu
Cal Chikwendu from Cal Chikwendu Copywriter Want to know what your life could be like if you joined the Clever Copywriting Community? We’ve asked a few of our members to tell their stories and share their wins since becoming a Copy beast. Tell us about...
FACEBOOK FEEDBACK
Your investment
Hiring a copywriting mentor could set you back around $2k a month! But don’t worry.
The Clever Copywriting Community is reassuringly affordable.
6 Months
Membership- Access to our amazing community of writers from all over the world
- Access to regular job opportunities
- 10% discount in the Copy Shop
- Free monthly Masterclasses on copywriting skills and subjects like LinkedIn, concepting, legal copywriting and more
- Monthly Training from Kate Toon on various topics including website usability, pricing, and subcontracting
- Monthly group Coffee Chat sessions
- Reduced ticket prices for in-person events around Australia
- Opportunity to post a guest blog on The Clever Copywriting School website
- Access to our archive of Coaching Calls, Hot seats, Toon Trainings, Copy Critiques and Masterclasses
- Our Copywriter Tool Kit, packed with tools, books, podcasts and more
- 19 free copywriting templates
- 2 Bonuses: Copywriting Quote Calculator and The Ultimate Copywriting Process Checklist
12 Month
Membership- Access to our amazing community of writers from all over the world
- Access to regular job opportunities
- 20% discount in the Copy Shop
- Free directory listing for your copywriting business
- Free monthly Masterclasses on copywriting skills and subjects like LinkedIn, concepting, legal copywriting and more
- Monthly Training from Kate Toon on various topics including website usability, pricing, and subcontracting
- Monthly group Coffee Chat sessions
- Reduced ticket prices for in-person events around Australia
- Opportunity to post a guest blog on The Clever Copywriting School website
- Access to our archive of Coaching Calls, Hot Seats, Toon Trainings, Copy Critiques and Masterclasses
- Our Copywriter Tool Kit, packed with tools, books, podcasts and more
- 19 free copywriting templates
- 2 Bonuses: Copywriting Quote Calculator and The Ultimate Copywriting Process Checklist
Or choose the monthly option (minimum 12-month commitment).