HELPING YOU
BUILD AND GROW A
HAPPY, SUCCESSFUL
COPYWRITING
BUSINESS.
Join Australia’s favourite copywriter
Kate Toon in her VIP membership
Let’s be honest. Sometimes being a
copywriter can be,
well, a little bit lonely.
You might have thought it was all sitting in cafes, sipping cappuccinos and writing perfect prose. But now reality has hit home. You have to not only market your business, but manage clients, create processes, work out your pricing and keep up a steady flow of work.
And you have to do it solo.
And while the only people who understand are other copywriters, most online communities are full of complainers, self-promoters and willy wavers.
The Clever Copywriting community is different.
It’s a safe space where you can feel at ease.
Where you can share your highs and woes, with people who truly understand what you’re going through.
Where you can brainstorm, be held accountable, seek advice, get expert opinions and learn new ways to start and build your copywriting business.
network
Skills
Jobs
Advice
MEMBERSHIP OPENS ON
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Is the Clever Copywriting Community for you?
The Clever Copywriting community is a diverse, inclusive and safe space.
It’s perfect if you’re:
Already an established copywriter?
We have lots of successful, high earning, big brand copywriters in our community.
They find it’s a great place to build a network of sub-contractors, brush up on rusty skills, learn about new areas of copywriting, polish processes and enjoy interacting with like-minded humans.
Choose your copywriting stage
We’ve carefully curated content to match each stage of your copywriting journey, with resources, training, masterclasses and support that guides you through each step you need to take.
Brand new to the world of copywriting. No business set up.
Business started but no real brand, systems or processes.
Some systems and processes, a simple brand, website and a few clients.
Solid brand, website and social set up, good cash flow, several clients.
Solid brand, strong website and socials, lead magnet, email funnel, smart money management, client waitlist.
Established brand, finances and client list, looking to expand, build a team or automate, increase pricing and work with premium brands.
What makes the Perfect Membership?
Our membership is not a course, although it’s packed with learning materials. And it’s not just a community, although support and help are a huge part of what we do.
Instead, it’s a warm, inspiring, enjoyable place to learn, grow and get help when you need it.
We believe a great copywriting membership has four core elements.
The Clever Copywriting School Roadmap
We don’t believe in a cookie-cutter path to copywriting success. And while we believe everyone can make a great income as a copywriter, we’re not banging some unachievable seven-figure drum. Instead, we work through a logical, practical easy to apply process.
Our Success Roadmap looks like this:
Mindset
Believe you are a copywriter and building the confidence to say it!
Positioning
Decide how to position yourself in the market.
Process
Money
Pitching
Marketing
Outsourcing
Scaling
What you get
Monthly Expert Masterclasses
Every month we have Masterclasses from copywriting and business experts from around the globe.
With practical training and tangible, doable actions, you’ll learn awesome copywriting and business skills to help you thrive.
Monthly Coffee Chats
We gather the Copybeasts once a month to chat about any questions and concerns they may have. Bring a coffee, a tea or a vino. But most importantly, bring your problems and work through them with Kate Toon and the rest of the community.
Job board
Exclusive access to ad hoc job opportunities from our job board. We post more decently paying, genuine copy opportunities than any other site in Australia. There’s also lots of opportunities to win work from other copywriters in the community, as referrals or subcontracting.
Directory listing
Feature your copywriting business in our popular directory. List your skills, gather reviews, and win leads directly from our high-ranking website.
Member Makeovers
It’s YOUR turn to get some direct support and love from Kate. Less of a hot seat, more of a warm seat. Share your business issues, mindset problems, process dilemmas and money messes.
Copy critiques
Regular live anonymous copy critiques by Kate Toon. Watch as she reviews, reworks and provides step-by-step advice on how to improve your writing skills.
Toon Trainings
Sit down with Kate as she takes you through personal training sessions. In-depth interactive education on how to write for different channels, build your profile, manage your process, master money and win more clients.
Supportive Facebook group
Our vibrant, warm, easy-going community is unlike anything else on Facebook. Here you can talk about your copywriting clients, troubleshoot and get feedback from your peers and industry experts.
Zero judgement, super responsive and a whole lot of fun.
In-person events and meetups
Meet up with other copywriters face to face. Leave your copy cave and venture out to connect with like-minded humans at informal meetups, presentations, and of course our flagship copywriting conference CopyCon.
Training library
A monster library of more than 140 previously recorded Masterclasses, Toon Trainings, Copy Critiques, Member Makeovers and more.
Resource and templates library
A deliciously full library packed with a great selection of free copywriting process and writing templates to save you time and win clients.
Copywriting toolkit
An ever-growing collection of tools, books, podcasts and other resources to help you transform your writing skills.
Juicy Discounts
Get a lovely 20% discount on all Copy Shop templates, worksheets, courses and events.
Learn from the best
Justin Blackman
Steve Folland
Leanne Woff
Vladimir Klakov
Cherie Clonan
Joel Klettke
Tanja Gardner
Laura Elkaslassy
Bettina Deda/ Rashida Tayabali
Kate Merryweather
Diana Todd
Lisa Kniebe
Kate Toon
Rochelle Bright
Leanne Woff
Kate Toon
Sarah Spence
Matt Fenwick
Andrea Rowe
Rachel Alt
Matt Fenwick
Donna Webeck
Estelle Fallon
Joh Kirby
Marie-Pier Rochon
Sandy Taylor
Eda Utku
Steve May
Nicole Leedham
Jay Pitaknen
Carla Beth
Introduction to Evernote
Sandy Taylor
Free Templates
Who doesn’t love a fab freebie. The minute you sign up, you’ll get instant access to the following.
I’ve always believed that we should see other copywriters as our colleagues not our competitors. I wanted to encourage all copywriters to connect and share ideas, tips and know-how.
Meet me Kate Toon
I started life in events in the UK, moving into Digital Production (working on big brands like Marks and Spencer), then I packed my backpack and hopped over to Australia, where I scored a role in Ogilvy’s nascent Digital Marketing department.
I then took a 75% pay cut to become a copywriter, working on some amazing brands including American Express, ING Direct, Telstra, QANTAS, Pizza Hut and oodles more.
Then I went back to the UK as Microsoft’s main copywriter, moving into email marketing at O2, then working at Advertising.com.
Back in Australia, I finally took the plunge into freelance copywriting at 5 months’ pregnant.
Within a year I’d matched my fancy agency job salary and had clients lining up like fans at an Ed Sheeran concert.
I’ve worked hard to create a hugely successful copywriting business that’s given me a great lifestyle.
I’ve helped countless small businesses and huge corporates such as Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and others to improve their copywriting traffic and conversions.
Since leaving agency land to forge my own path, I’ve also worked with thousands of copywriters to help them improve their processes, increase their profitability, automate, create and get found by their ideal customers.
I’m now a successful online marketer with multiple courses, memberships, directories, shops, podcasts, Facebook groups and even an annual conference. And I’m also a published author of multiple genres, a rip-snorting MC and an international keynote speaker – wooing audiences at home, in Europe and New York.
And yep, I share all my business highs, lows and thigh-shudderingly awesome secrets in The Clever Copywriting Community.
Meet the ambassadors
Angela Denly
Matt Fenwick
Sarah Spence
Johanna Kohler
Lisa Cropman
Amanda Vanelderen
B2B, government, annual reports and case studies. She’s also the author of Write Better: How To Cut The Crap And Say What You Mean.
Nerissa Bentley
Meet the experts
Kate Toon
Head Copy Beast
While other copywriters talk the talk, I’ve walked the walk.
I’m an award-winning SEO copywriter and SEO consultant with over two decades experience in all things advertising and digital.
Leanne Woff
Outsourcing Guru
With over 15 years’ experience, Leanne is an award-winning online business manager and bookkeeper. She works with corporates and superstars who run hectic businesses or even multiple businesses. Leanne starts with basic administration and working through to bookkeeping.
Diana Todd
Finance Specialist
Diana Todd is a registered tax agent and the founder of Balance Tax Accountants, an online accounting firm specialising in creative industries. Balance Tax Accountants takes the stress out of tax through systems and education, empowering small business owners to get control of their business finances.
Tony Cosentino
WordPress Expert
Tony is an experienced WordPress specialist who creates smart, efficient, reliable business websites that integrate seamlessly with existing processes and platforms. He takes a professional and friendly, jargon-free approach to website creation, training and support.
I’ve learned so much by connecting with other great copywriters and feel that sharing our highs and lows makes us all better at what we do.
A global community
Yes, we’re based in Australia, but thanks to the wonders of the interwebs, we have members from all over the world.
To niche or not to niche
We have copywriters who specialise in all different kinds of copywriting, niching by industry, channel, audience or taking a generalist approach:
Feel the love
Don’t just take it from us. Let these eloquent copy beasts do the talking.
I’ve landed two copywriting jobs in the 3 months I’ve been part of the community
Joining Kate’s TCCS community was the best investment decision for my business in 2016. It’s a warm and supportive environment made up of zany, creative types who are hilarious. Though I think it’s Kate’s personality that has really made it cosy. I’ve landed two copywriting jobs in the 3 months I’ve been a part of the community and earned back the money tenfold. It’s a genuine community on Facebook, and I love being a part of it. Worth every dollar!
Rashida Tayabali
About 3 months into my membership, I landed a job through the directory that paid for the whole year’s membership
Like Kate told me when I was on the fence, it’s only the cost of a coffee per week. But then, about 3 months into my membership, I landed a job through the directory that paid for the whole year’s membership. So now, I can go back to buying my weekly latte that I sip while I hang out with my virtual copywriting besties in the best Facebook group I’ve been in. The support from this tight-knit community alone is worth a lot more than my weekly caffeine dose.
Marie-Pier Rochon
Video Testimonials
Your investment
Hiring a copywriting mentor could set you back around $2k a month! But don’t worry.
The Clever Copywriting Community is reassuringly affordable.
GST added for Australian Residents only.
6 Months
Membership- Access to our amazing community of writers from all over the world
- Access to regular job opportunities
- 20% discount in the Copy Shop
- 10% discount on private coaching calls
- Free monthly masterclasses on copywriting skills and subjects like LinkedIn, concepting, legal copywriting
- Monthly Training from Kate Toon on various topics including website usability, pricing, subcontracting
- Monthly group coffee chat sessions
- Reduced ticket prices for in-person events around Australia
- Opportunity to post a guest blog on The Clever Copywriting School website
- Access to our archive of coaching calls, makeovers, copy critiques and masterclasses
- Our Copywriter Tool Kit, packed with tools, books, podcasts and more
- 16 free copywriting templates
12 Month
Membership- Access to our amazing community of writers from all over the world
- Access to regular job opportunities
- 20% discount in the Copy Shop
- 10% discount on private coaching calls
- Free monthly masterclasses on copywriting skills and subjects like LinkedIn, concepting, legal copywriting
- Monthly Training from Kate Toon on various topics including website usability, pricing, subcontracting
- Monthly group coffee chat sessions
- Reduced ticket prices for in-person events around Australia
- Opportunity to post a guest blog on The Clever Copywriting School website
- Access to our archive of coaching calls, makeovers, copy critiques and masterclasses
- Our Copywriter Tool Kit, packed with tools, books, podcasts and more
- 16 free copywriting templates
And of course, there’s more!
I can’t help but throw in some bonus content to sweeten the deal.
With these additional resources, you’ll be ready to launch your copywriting career from the start.
The Ultimate Copywriting Process Checklist
Not sure how to start? This step-by-step guide details my process honed over the last 12 years from winning the client through to the testimonial and beyond.
Copywriting Quote Calculator
Not sure what to charge? Work out your hourly rate and then fill in the gaps to develop a project price for any copywriting project.
LinkedIn Course
Not sure where to find clients?
LinkedIn isn’t the sexiest of social media platforms. But it’s where your clients are and this short course will teach you how to get the most out of it.
So, are you ready to take the next step?
If you’re wondering if now’s the right time for you to take a step toward copywriting, I’m going to ask you a question. If not now, when? The sooner you bite the copy muffin, the sooner your belly will be full of copywriting goodness.
Frequently asked questions?
Do I have to be an established copywriter to join?
Can I claim the membership as a tax expense?
How much time do I have to put into the community?
Will payments automatically renew?
This could be you
Imagine how it will feel to run a financially successful, fulfilling copywriting business and work from anywhere.
More love from The Clever Copywriting Community
After 25 years in the industry, you’d think I’d know everything, but it turns out I don’t
I joined TCCS for three reasons.
To be part of a group that shares the same joys and challenges as me, to access more work opportunities and to share my years of knowledge and experience with others. The group delivered in spades on all three fronts, and on another that I wasn’t expecting: I’ve learned heaps.
After 25 years in the industry, you’d think I’d know everything, but it turns out I don’t. That’s TCCS – full of (nice) surprises!
Jane Clement
I get access to regular job referrals and advice
The TCCS community provides the important office chit-chat and peer support I would normally miss out on as a freelancer. I get access to regular job referrals and advice (not to mention adorable dog photos), and I’ve found the Copy Shop resources really helpful – why spend hours researching terms and conditions for your client contracts when you can download a template for a very reasonable fee?
Simon Phillips
I have definitely taken my business up a notch (or ten) since joining.p
So worth it. I have only been a member for a few weeks, but I can already see the investment paying off. This little community is such a brilliant resource for freelance copywriters – allowing us to connect and share ideas, successes and challenges.
Sophia Arthur
Super dooper value in every sense
There are a lot of free online communities around, so you may hesitate at the membership price tag. But I promise that if you join, you will never, ever look back. This community, run by the lovely Kate Toon, is one that refers work, shares genuine thoughts and opinions, and is truly supportive. Whether you have 20 years’ experience or you’re a complete newbie, you’ll learn a boat load from this awesome group.
Andrew Lau
Write My Content
Your investment
Hiring a copywriting mentor could set you back around $2k a month! But don’t worry.
The Clever Copywriting Community is reassuringly affordable.
6 Months
Membership- Access to our amazing community of writers from all over the world
- Access to regular job opportunities
- 20% discount in the Copy Shop
- 10% discount on private coaching calls
- Free monthly masterclasses on copywriting skills and subjects like LinkedIn, concepting, legal copywriting
- Monthly Training from Kate Toon on various topics including website usability, pricing, subcontracting
- Monthly group coffee chat sessions
- Reduced ticket prices for in-person events around Australia
- Opportunity to post a guest blog on The Clever Copywriting School website
- Access to our archive of coaching calls, makeovers, copy critiques and masterclasses
- Our Copywriter Tool Kit, packed with tools, books, podcasts and more
- 16 free copywriting templates
12 Month
Membership- Access to our amazing community of writers from all over the world
- Access to regular job opportunities
- 20% discount in the Copy Shop
- 10% discount on private coaching calls
- Free monthly masterclasses on copywriting skills and subjects like LinkedIn, concepting, legal copywriting
- Monthly Training from Kate Toon on various topics including website usability, pricing, subcontracting
- Monthly group coffee chat sessions
- Reduced ticket prices for in-person events around Australia
- Opportunity to post a guest blog on The Clever Copywriting School website
- Access to our archive of coaching calls, makeovers, copy critiques and masterclasses
- Our Copywriter Tool Kit, packed with tools, books, podcasts and more
- 16 free copywriting templates