About Page Copywriting Template

(1 customer review)

$27.00 AUD

The About Page Copywriting Template is a super simple paint-by-numbers guide to create an engaging, SEO-friendly About page for you and your clients.


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Our About Page Copywriting Template is the standard template I use whenever I write an About page for a client or one of my own sites.

It’s a simple, comprehensive Microsoft Word document that holds your hand through each step of writing your About page.

Developed by experienced copywriters, this easy-to-use template is a ‘paint-by-numbers’ guide to creating an About page that is both interesting and SEO-friendly.

It includes:

  • Simple versioning and ownership tables
  • A step-by-step guide to:
    • Writing an SEO-friendly title tag
    • Crafting a meta description that lures in readers
    • Breaking your post up with sub-headers and bolding
    • Determining when and where to use your broad-match and exact-match keywords
    • Encouraging comments with a snappy closer
  • An annotated template
  • A blank template
  • A helpful filled-out example

After you place your order, you’ll be sent an email with a link to download the document. It may go to your junk mail folder, so please check carefully.


  • Displayed Price is GST inclusive where applicable.
  • Your purchase is subject to our Terms and Conditions. Please read these before making your purchase.
  • Due to the virtual and downloadable nature of our products, we cannot offer refunds.
  • All Clever Copywriting School products are limited to 3 downloads.

1 review for About Page Copywriting Template

  1. Bec CB Copywriting (verified owner)

    Writing an About Page about yourself is daunting, and I was frozen. Using the About Page Template helped me warm up to the content, reminding me first to take care of the scaffolding (Headings, title tags, image names, meta data etc) that will hold my copy. The template also provides prompts for writing the copy, making the whole process a lot less scary.
    I will be using this template not only for my website, but whenever I have to write a bio for myself as a useful prompt and About Me safety blanket.

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