Brand Story Copywriting Template

(8 customer reviews)

$27.00 AUD

The Brand Story Copywriting Template will help you write a compelling brand story that captures your audience’s attention and creates an emotional response.


  • Displayed Price is GST inclusive where applicable.
Want a discount? Why not become a member.



A brand story is a cohesive narrative encompassing the facts and feelings created by your brand.

Unlike regular advertising, which is all about showing and telling, a story must inspire an emotional reaction. It must make people LOVE you.

The Brand Story Copywriting Template will help you do that.

This easy to follow 20 page Word Document includes:

  • Questions to ask yourself (or your client)
  • Brand story Structure
  • Brand story Flow
  • Brand story example 1 Structure: Kate Toon
  • Brand story example 1 Flow: Kate Toon
  • Brand story example 2 Flow: Amy Annetts
  • Clean brand story template to fill out

After you place your order, you’ll be sent an email with a link to download the document. It may have gone to your junk mail, so please check carefully.


  • Displayed Price is GST inclusive where applicable.
  • Your purchase is subject to our Terms and Conditions. Please read these before making your purchase.
  • Due to the virtual and downloadable nature of our products, we cannot offer refunds.
  • All Clever Copywriting School products are limited to 3 downloads.

8 reviews for Brand Story Copywriting Template

  1. AshK

    Creating a brand story can be a complicated and annoying process. But not with this template.
    The easy step by step guide will have you crafting your brand story quicker than a lightsaber goes through metal.
    10 /10 would recommend.

  2. Gary Cooper (verified owner)

    Utterly superb. I’ve struggled with this for years – what to put in, what to leave out, what’s relevant, and what isn’t. This got me focused and lasered in on exactly what I needed – brilliant tool – highly recommend.

  3. LadyJLaw (verified owner)

    I had my brand story swimming around in my head for months! The timing of Kate’s brand story template was genius (my head was starting to hurt). I got that story pinned down in a couple of hours with the help of the template and it reads like a dream. Our uniqueness is our point and this template shows you how to get there…fast.

  4. Nerissa Bentley (verified owner)

    What a wonderfully useful template. This document helps tell your brand story in YOUR voice. No more stilted regurgitations of your CV. The Brand story template will have you telling your back story in a way that will connect with your audience. Buy it – stat!

  5. Cathy Camera (verified owner)

    A thorough template to help you write yours or your client’s brand story.

  6. Kate Crocker (verified owner)

    I love this template. It gives an excellent structure for telling a brand story in a way that’s informative and engaging. The suggested steps are easy to understand and my clients have all loved the results. It beats staring at a blank page wondering where to start!

  7. Wendy Brown (verified owner)

    Writing your own story is so difficult and this template really challenges your thinking with tough questions to draw out your journey. The template is structured so your words flow and are engaging. And of course, you can use the template for your clients too – they will love it as much as you will.

  8. Lynda Coulson (verified owner)

    I downloaded it, starting using it and the mental blocks around where to start and what to include just disappeared. Smashed it out quicker and so much better than I would have if I had just plodded along on my own path, its actually saving me money. Love it.

Only logged in customers who have purchased this product may leave a review.