Brand Story Template

Brand Story Template

(6 customer reviews)

$27.95 AUD

Write a compelling brand story that captures your audience’s attention and creates an emotional response.



A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand. Unlike regular advertising, which is all about showing and telling, a story must inspire an emotional reaction. It must make people LOVE you!

13 page Word Document which includes:

  • Questions to ask yourself
  • Brand story Structure.
  • Brand story Flow
  • Brandstory example 1 Structure: Kate Toon
  • Brand story example 1 Flow: Kate Toon
  • Brand story example 2 Flow: Amy Annetts

After you place your order, you’ll be sent an email with a link to download the document. It may go to your junk mail, so please check carefully!


  • Australian customers will be charged GST.
  • Due to the virtual and downloadable nature of our products, we cannot offer refunds.
  • All Clever Copywriting School products are limited to 3 downloads.

6 reviews for Brand Story Template

  1. AshK

    Creating a brand story can be a complicated and annoying process. But not with this template.
    The easy step by step guide will have you crafting your brand story quicker than a lightsaber goes through metal.
    10 /10 would recommend.

  2. Gary Cooper (verified owner)

    Utterly superb. I’ve struggled with this for years – what to put in, what to leave out, what’s relevant, and what isn’t. This got me focused and lasered in on exactly what I needed – brilliant tool – highly recommend.

  3. LadyJLaw (verified owner)

    I had my brand story swimming around in my head for months! The timing of Kate’s brand story template was genius (my head was starting to hurt). I got that story pinned down in a couple of hours with the help of the template and it reads like a dream. Our uniqueness is our point and this template shows you how to get there…fast.

  4. Nerissa Bentley (verified owner)

    What a wonderfully useful template. This document helps tell your brand story in YOUR voice. No more stilted regurgitations of your CV. The Brand story template will have you telling your back story in a way that will connect with your audience. Buy it – stat!

  5. Cathy Camera (verified owner)

    A thorough template to help you write yours or your client’s brand story.

  6. Kate Crocker (verified owner)

    I love this template. It gives an excellent structure for telling a brand story in a way that’s informative and engaging. The suggested steps are easy to understand and my clients have all loved the results. It beats staring at a blank page wondering where to start!

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