A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand. Unlike regular advertising, which is all about showing and telling, a story must inspire an emotional reaction. It must make people LOVE you!
13 page Word Document which includes:
- Questions to ask yourself
- Brand story Structure.
- Brand story Flow
- Brandstory example 1 Structure: Kate Toon
- Brand story example 1 Flow: Kate Toon
- Brand story example 2 Flow: Amy Annetts
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All Clever Copywriting School products are limited to 3 downloads.
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