Capability Statement Copywriting Template

(2 customer reviews)

$37.00 AUD

This comprehensive Capability Statement Copywriting Template includes everything you need to demonstrate your client’s experience, build trust and help them win contracts.


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A Capability Statement helps prospective business partners and customers learn more about a company. It helps build trust and demonstrates experience and authority so a company can stand out from the crowd, win contracts and grow.

This 26-page, step-by-step Capability Statement Copywriting Template makes it easy to tailor winning Capability Statements for general use or to help your client win specific projects.
It’s packed with notes to help you understand the process of creating a Capability Statement, as well as a complete example Capability Statement.

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2 reviews for Capability Statement Copywriting Template

  1. Cathy Camera (verified owner)

    An excellent template that will help you organise information and present a company’s best features. I had seen plenty of Capability Statements but had never written one myself prior to buying this template. It helped me know what information I needed to gather from my client and how to organise it. The example is a great guide and the template has given me the confidence to present this to my client knowing everything has been covered. It’s also easily adaptable so I know I’ll be able to use it with a variety of future clients.

  2. marketinggoodness (verified owner)

    When you’re not used to writing capability statement templates, this is a real life-saver and saves you lots of time trying to remember what should go in it.

    I used the template as a briefing document with one of my regular clients and it made life so easy. We were both on the same page, could work out who needed to do what, and where we could go to find the information to populate.

    Win/Win. I looked organised in front of my client, and they felt assured I could deliver what they needed. (and end-result – they won the pitch!)

    Thanks Kate and team, awesome job as usual.

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