Copy Deck Template

(15 customer reviews)

$37.00 AUD

A comprehensive Copy Deck template that is essential for all copywriters. This detailed template outlines everything you need to write clever, well-structured website copy.


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This new and improved, comprehensive Copy Deck template outlines everything you need to write website copy. This version, updated October 2021, includes:

  • A cover sheet
  • IMPROVED: Copywriting tone of voice and formatting guidelines
  • NEW: Track Changes overview
  • Table of Contents
  • NEW: Instructions for client added
  • IMPROVED: Standard elements
  • IMPROVED: Home page structure
  • Page-by-page templates
  • Contact page structure, and outlines for Page Not Found and Search results.
  • NEW: All pages have also been carefully annotated with advice and explanations.
  • NEW: Sample copy deck added as an example

This 33-page Copy Deck template will help you create professional website copy. And with easy to follow headings, your website developer will know exactly where to put your copy. After you place your order, you’ll be sent an email with a link to download the document. It may have gone to your junk mail, so please check carefully. PLEASE NOTE:

    • Displayed Price is GST inclusive where applicable.
    • Your purchase is subject to our Terms and Conditions. Please read these before making your purchase.
    • Due to the virtual and downloadable nature of our products, we cannot offer refunds.
    • All Clever Copywriting School products are limited to 3 downloads.

15 reviews for Copy Deck Template

  1. Sandy (verified owner)

    I’m so glad I came across this template ! I’ve been struggling to find an efficient, comprehensive way to present my web copy and this template has solved my problem. I’m heading back to the Copy Shop now to see what else I need. Thanks Kate !

  2. Dean

    I had hacked around for a little while with a very basic copy deck of my own. Coming across Kate’s, I thought it’d at least give me a few tips on how to improve my own. I was completely blown away by the depth and detail in which her deck went into. Needless to say, my old one is no longer in use.

  3. Alison

    This template is an absolute life saver. It makes submitting work to my clients look professional and covers elements that I had not even thought of (such as 404 pages and contact thank you’s). Out of all the templates, this has been the best investment.

  4. Rachel (verified owner)

    This template is awesome. I used it today with a new client. It made the work super-easy, the client loved it (especially the version control bit) and I felt like I had my act together. Well worth the small cost to buy it.

  5. Sarah-Joy Pierce (verified owner)

    This template has upped my professionalism x1000 – designers love it, and I love how it reminds me of all the little things without re-inventing the wheel every time. It’s already paid for itself many times over!

  6. Tegan Ang (verified owner)

    This template is a life-saver when it comes to writing website copy. It’s easy to use, looks super professional and saves me so much time when I have a new website client.

  7. Heather Woods

    If you’re new to writing web copy, this document will save you hours and hours of questioning yourself. And you’ll learn things you probably didn’t know. Just buy it now – it’s a solid investment.

  8. Claudia Bouma

    Want to transform your copywriting business and impress your clients? Look no further. This Copy Deck template exceeded all my expectations and your clients will love it. Incorporating SEO, this document makes it soooo easy to write website copy and web designers will thank you for using it. Really, if you’re serious about writing copy for websites, you can’t go past this awesome template.

  9. Estelle Fallon

    If you’re a newbie to the world of copywriting and you’ve hesitated to buy the copydeck template due to lack of funds, or some other reason, I strongly recommend you add it to your bag of tricks. Especially if you’re working with digital agencies.

    I’ve just got off the phone with the a new agency I hadn’t worked with before, and I quote…
    “We have other copywriters that we use, that are cheaper than you, but we want you to be our first choice as the way you lay things out is just brilliant. It’s so much easier for us on this end. I’ve got some more work for you if you’re available. ”

    I now have 2 new websites and an about page to start working on.

    Buy the copydeck and tweak to make it work for you. Keep tweaking it as you learn more. It’s a bloody brilliant document that’s just paid for itself and my TCCC membership, a couple of times over.

  10. Nyree Slatter

    I’ve been using this template for the last 6 months and it is absolutely brilliant. The web designers I have worked with love it, the clients love it, and I love it.

    It’s easily customisable for different types of copy projects and gives me peace of mind that I haven’t forgotten anything.

  11. Erin Huckle

    This copy deck is fantastic, really easy to use and web developers love it. I’m riding high after receiving this feedback via a client today from the web developer she’s working with – the copy deck I provided was based on this template: “This document, is hands down the best thing I’ve seen and have been given by anyone for a website copy brief… all my digital years. It is brilliant.”

  12. Lauren Minns

    I’m just starting out and this template gave me the confidence to start presenting my ideas in a professional way to potential clients. It really provided me with the support I need to get my processes clear and underway. Thanks Kate :)

  13. Kate Crocker

    It’s a pity there aren’t more stars to rate this template, because five stars aren’t enough. Of all the templates in the Clever Copywriting School’s shop, I use this one the most. It’s comprehensive beyond anything you can imagine. It lays an excellent foundation for the client to understand how the document works, and a brilliant structure for the copywriter to produce a complete website. Without question, this template has been one of the biggest assets to my copywriting business. I’d be lost without it.

  14. Liz Holt

    Fab document. I love it and don’t know what I did without it. It fills me with confidence every time I use it as I know my clients will get a copy deck full of all the info needed plus extras. It’s worth every penny, thanks Kate.

  15. Anna Mezhina (verified owner)

    The copy deck was my first purchase at TCCS and I use it every day for work. It helps me follow the structure with essential elements and create copy faster for the websites. Also, all my copy looks professional and easy to understand when I send it to clients or web devs. The template is easy to use, has tons of recommendations and tips. It is a must-have for any copywriter.

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