SEO-Friendly Product Description Copywriting Template

(2 customer reviews)

$27.00 AUD

With this SEO-Friendly Product Description Copywriting Template, we’ve made it easy to write product descriptions that customers (and Google) will love!


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Writing SEO-friendly product descriptions can be tough.

You need to ensure they’re unique – don’t want any duplicate content issues – and ensure they include lots of information about the product.

But when you have hundreds of products to write about, how do you keep things fresh?

As one of Australia’s most successful SEO Copywriters and consultants, I know how to write product descriptions that rank well and convert casual browsers into loving customers. I’ve helped big brands like Curash, Pedigree Chum and O’Brien Glass do this very thing.

And now I’m sharing my secrets in this easy to follow SEO-Friendly Product Description Copywriting Template.

This comprehensive Microsoft Word document includes:

  • Simple versioning and ownership tables
  • Copywriting guidelines
  • Magic words and phrases to make your descriptions super compelling
  • A step-by-step guide to writing SEO-friendly copy, title tags, metas, headers, image alts – it’s all there.
  • An annotated template
  • A sample product page copy
  • A blank template

After you place your order, you’ll be sent an email with a link to download the document. It may have gone to your junk mail, so please check carefully.



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  • All Clever Copywriting School products are limited to 3 downloads.

2 reviews for SEO-Friendly Product Description Copywriting Template

  1. Angela Denly (verified owner)

    Product descriptions can be tricky little beasts. You need to cover the facts (which often repeat across products), but you want them to be unique enough to stand a chance of ranking in Google searches. Thanks to this template, the challenge of writing product descriptions for a raft of similar products was clear and straightforward. I was able to cover all the relevant facts, yet exercise creativity for each product so that each page was different and engaging. Highly recommended for any e-commerce store owners or copywriters needing to create compelling, unique product descriptions.

  2. Lisa (verified owner)

    At short notice I was tasked with writing 22 unique product descriptions for a well-known ecommerce website. Already using (and loving) several of Kate’s templates, I didn’t hesitate to snap this one up. I was not disappointed. Not only did it make the writing process super easy, it also made the finished document super shmick. The client LOVED that it was so accessible and easy to upload. Thanks Kate – another winner.

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