This Tone of Voice (TOV) Template includes everything you need to create impressive TOV guidelines for your client, covering:
- A positioning statement
- Features and benefits
- A customer avatar outline
- Brand personality guides
- Tone guides
- General writing guides
- Formatting and structure guides
It’s a 38-page document packed with notes and examples to help you understand the process of creating a TOV document.
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- All Clever Copywriting School products are limited to 3 downloads