Tone of Voice (TOV) Template

Rated 5.00 out of 5 based on 6 customer ratings
(6 customer reviews)

$87.95 AUD

An extremely comprehensive template that includes everything you need to create a consistent TOV guideline for your client’s brand.

PLEASE NOTE:

Australian customers will be charged GST.

SKU: COPYSCHOOL TOV Category:

Description

This Tone of Voice (TOV) template includes everything you need to create impressive TOV guidelines for your client, covering:

  • A positioning statement
  • Features and benefits
  • A customer avatar outline
  • Brand personality guides
  • Tone guides
  • General writing guides
  • Formatting and structure guides

It’s packed with notes and dummy copy to help you understand the process of creating a TOV document.

(36-page Word document)

After you place your order, you’ll be sent an email with a link to download the document. It may go to your junk mail so please check carefully!

PLEASE NOTE:

  • Australian customers will be charged GST.
  • Due to the virtual and downloadable nature of our products, we cannot offer refunds.

All Clever Copywriting School Products are limited to 3 downloads.

6 reviews for Tone of Voice (TOV) Template

  1. Rated 5 out of 5

    Katherine Pranic

    If you’re a copywriter this is definitely one document you’ll want in your arsenal of templates. It’s jam packed with everything you need to nail that TOV document and will save you so much time too. A must have!

  2. Rated 5 out of 5

    Katherine

    Don’t waste your time trying to reinvent the wheel because Kate Toon has already done it (and better). This is the most comprehensive TOV document I’ve ever seen and is complete with pre-filled supporting info that your client will love (and will make you look awesome). Worth every cent. In fact, way more. Highly recommend this for any copywriter wanting to add to their copy tool kit – it’s a brilliant upsell and/or value-add for your clients. LOVE IT.

  3. Rated 5 out of 5

    Angela (verified owner)

    I’ve just bought this template and after spending 10 minutes looking through it, I already know that it will pay for itself again and again and again. With a clear and comprehensive structure, this template will allow you to create tone of voice guidelines for your clients and communicate those in a concise and easy to follow way. I only wish I’d had such a great template available for past tone of voice/messaging projects. Future clients should be super-stoked, you’re going to get way more bang for your buck now!

  4. Rated 5 out of 5

    Lisa (verified owner)

    As with all of Kate’s templates, the TOV doc is comprehensive and super easy to use. For copywriters it’s an absolute steal – a valuable resource that will help you develop tone of voice for clients with ease, and a lucrative upsell item to add to deliverables. For start ups and businesses writing their own copy, this template will become a key asset as you develop your brand. Thanks again Kate – another winner!

  5. Rated 5 out of 5

    Amanda Vanelderen (verified owner)

    Brilliant resource. Don’t start with a blank page, Kate has given you the structure you need to build a fantastic TOV document or branding guideline. Great investment and has paid for itself time and time again!

  6. Rated 5 out of 5

    Claudia Bouma (verified owner)

    This Tone of Voice template is one of my favourites as it makes creating brand guidelines so simple and enjoyable. Clients love the practical tips and easy-to-follow structure while the completed TOV document can be given to any copywriter as it incorporates absolutely everything that is needed to write any piece of copy.

    This is an absolute must-have for any serious copywriter.

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