Website copywriting copy deck
This new and improved comprehensive copy deck that outlines everything you need to write website copy.
(Updated June 2016)
> Cover sheet
> IMPROVED: Copywriting tone of voice and formatting guidelines
> NEW: Track changes overview
> Table of contents
> IMPROVED: Standard elements
> IMPROVED: Home page structure
> Page by page templates
> Contact page structure and outlines for Page not found, and Search results.
NEW: All the pages have been carefully annotated with advice and explanations.
(19-page Word document)
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