Here are some kind words from happy copywriters, business owners and marketing types.

“The Clever Copywriting School has all you need to start and run a successful copywriting business. Kate’s templates, with insightful comments help to give your business a professional start. With these easy to use templates, a lot of the hard work has been done for you. I highly recommend The Clever Copywriting School Community too which offers the opportunity to learn and gain support from other successful copywriters.”

Kelly Nicole O'Donnell


“The Clever Copywriting School membership is worth every cent! The community is made up of a wonderful, supportive and generous (both with their knowledge and referrals!) bunch of copywriters. When you join the community you may still be a sole trader but you’ll never be on your own again. You’ll have a small army of other copywriters to ask questions about anything, from working out quotes to managing clients and projects. It’s been my best investment in my copywriting business. Love, love, love TCCS.”

Nicole Thomson-Pride

Copywriter, Pride Copywriting

“The resources/templates are fantastic and made my client engagement process professional and easy to follow, then directory listing has paid for itself many times over, and the community is supportive and informative with a bit of fun thrown in.”

Jenny De Lacy

Copywriter, Writing Works Victoria

“There isn’t a community that comes anywhere near this one for Copywriters – small, intimate, entertaining, nurturing, informative – and heaps of leads! This is the best money I have ever spent. Suitable for any copywriter, no matter what stage of your career. Pure gold!”

Gemma Hawdon

Copywriter, The Write Time

“Join the Clever Copywriting School and hone your skills in every aspect of the art and science of wordsmithing. The Facebook community is a dead brill source of generously shared advice, potential work and perspective enhancing hilarity. The directory listing alone is worth the cost your membership fee. Anyone struggling to match business brain performance to creative output will find the professional templates priceless – they’ve certainly brought me up to scratch. No matter where you are in your copywriting career, just like its headmistress the inimitable Kate Toon, this school is all class.”

Mary Cameron

Copywriter, 4Words

“Joining the TCCS community and directory was a simple choice for me. Quality job leads are regularly shared – a boon for a busy mum like me who struggles to get to business development opportunities like networking events. I also love that the community is private so I can ask questions freely without worrying that a potential client might see it if they Google my name. The community is incredibly supportive and helpful – I’m so happy to be a part of it.”

Angela Denly

Copywriter, Angela Denly Writing and Communications Services

“I recently joined the Kate Toon’s Clever Copywriting School community and I’m already seeing the benefits. Kate is a superstar in the copywriting game with a top-shelf reputation and for her to share her knowledge and wisdom with new blood like myself is just awesomely generous. The community is such a positive place where we are all learning from each other and a great place to bounce around ideas, share the highs (and the lows) and to simply support each other in this crazy copywriting gig we all love. I’d highly recommend the Clever Copywriting School to any copywriter wanting to take their business to the next level.”

Jodi Gibson

Copywriter, Making Words Count

“If you want to polish up your professional skills, then the best place for a copywriter to hang out is with other copywriters. That’s why I am a member of the Clever Copywriting School Community. It doesn’t matter whether you’re new to the role or you have years of experience, when you get the copywriting conversation started there is always something you can learn or contribute. Supportive, non-judgemental and development focused, this is a great group to belong to.”

Anne Maybus

Copywriter, Clever Streak

“So glad I joined. Working for myself, it’s easy to lose perspective. With this community, I get access to a whole bunch of other writers in the same boat: people I can tap for ideas, inspirations and letting off steam. A few weeks in, and I already feel joining was more than worth it.”

Matt Fenwick

Copywriter, True North Writing

“I bought the proposal/brief/copydeck documents the other night. They helped me so much in setting out the proposal for my first copywriting job. A process that would have taken me hours didn’t take that long at all.”

Kym Campradt

Health & Medical Writer

“Kate is the business! She’s upfront, professional, friendly and provides solid, no nonsense information, in a way that’s tailored to suit your specific set of circumstances. By Jingo Copywriting is an established, creative copywriting business in Perth, but we still love being mentored by the ‘top dog’ in the industry. Thanks Kate! ”

Lee Dauven

“Chatting with Kate about pricing my copywriting services was the most productive 45 minutes I’ve had in a very long time. It could have taken me a year or more to discover through trial and error the things Kate taught me in that single, explosive knowledge-sharing session.”

Jodie McLeod

Flying Solo

"As an established copywriter I find this is a great community for like minded souls - friendly, fun and full of helpful support and advice if and when you need it. And guru Kate Toon is always handing out her spare jobs if you've got gaps in your calendar!

And I know it's fab for newbies too, with great courses, and her wonderful templates are free when you join. Kate is one of Oz' (and beyond) leading, most experienced copywriters. So who better to set you on the path to copywriting superstardom? :)"

Charlotte Calder

Charlotte Calder Copywriter

“Kate’s coaching has had a seismic impact on my freelance copywriting career. We’ve had a couple of mentoring phone sessions and her insights and recommendations have been spot-on. They’ve given me clarity and confidence, and an action plan for how to take things to the next level. Kate’s expertise and no-nonsense approach worked brilliantly for me. She personally understands the challenges of freelance copywriting. Plus, she’s funny. Thanks to Kate’s impressive braininess, I’m now earning more money and have a better work/life balance. Next, I plan to ask her about world peace.”

Janet Hillis

Owner, Words of Prey

"I did a full day SEO Course with Kate and it was fantastic. I had been trying to find answers on SEO for a long time online, after finding nothing but companies wanting your money I decided to give Kate's course a try, and I'm glad i did. It was precise, informative and honest. Just one day with Kate is enough to give you all the basics of SEO and more. I have already started implementing the skills I gained, and our company website is already showing fast improvement."

Pat Tucker

"Eight hours of training with Kate is the best investment I've ever made in my career. Thanks heaps for the download. My head is spinning but brimming with new info and revelations. Looking forward immensely to further enlightenment!‎"

Christine Ahearn

Freelance Copywriter

“I like to write, but I’m no expert. TCCS really helped build my writing confidence with social media and blogging. Highly recommended. Merci!”

Hichem Moussa

Owner, VoulezVouloz

“Kate from The Clever Copywriting School is awesome. She knows her stuff, she radiates enthusiasm, and she makes sure you leave with a whole bunch of useful stuff you can immediately put into practice. Thank you!”

Chris Thomas

Owner, PLAY Market Research

“I attended her one day SEO workshop and was blown away. The course was well structured, jam packed with content, jargon free, and best of all, fun! I walked away knowing more about SEO in general plus reports and actions to take for my own website. Kate took the time to answer all the questions that were thrown her way. I highly recommend this course to anyone who wants to do their own SEO, or keep their SEO experts accountable.”

Chauntelle Rakebrandt

Owner, Digital Sidekick

“I have done a couple of workshops with Kate Toon of the Clever Copywriting School. As a freelance writer I have learnt a bucketload of great stuff for copywriting generally and SEO copywriting. Kate is a very experienced and knowledgeable professional who shares her wisdom and information in an engaging and entertaining way. Her practical examples help to cement the theory, her content is always pitched right and sprinkled with humour, and go away with my brain reeling and totally inspired.”

Nicola Saltman

Freelance Copywriter

“Taking the plunge into the unknown world of freelance copywriting was a daunting prospect. I signed up to a webinar called ‘your first month as a copywriter’ with The Clever Copywriting School. It was lead by a team of industry crackerjacks who revealed their expert advice on starting out. Their webinars are a fantastic resource for any newbie to the copywriting scene. I would definitely recommend. Five stars!”

Louise Mullins

Freelance Copywriter

“Kate ran a combined SEO Review / Training session for our team and did an excellent job imparting huge amounts of information to cynical strategists who thought they knew it all – she upped the level of the content to ensure everyone stayed engaged and passed on some of her deep understanding and enthusiasm for the space to the team.”

Mike Zeederberg

Managing Director, Zuni

“Just did another webinar by The Clever Copywriting School – on the first month as a copywriter. Although I’m just past my first year as a copywriter, I learned plenty. As always, Kate Toon generously shared her insights, as did co-presenter Nicole Leedham. Awesome. Highly recommend this webinar.”

Louise Zaverdinos

Freelance Copywriter

“Kate makes SEO and SEO copywriting make sense. Thanks for sharing your knowledge!”

Lynda Crawford

Freelance Copywriter

“We used Kate Toon’s SEO training services recently and I was impressed by a number of things. Kate provided a thorough breakdown of what would be covered and why, which was invaluable in getting approval for the training. She spoke with us at length about our business and tailored the course to our needs. She was prompt and prepared on the day and we had extremely good feedback from the participants. Attendees said they had learnt so much and were excited to start improving our SEO right now! Kate has a lovely personality and presentation style that was greatly appreciated by all – so much so that the group next door had to ask them to laugh more quietly (and asked when they could do the training!) Kate’s knowledge of SEO and SEO copywriting is extraordinary and her ability to transfer this to others is a rare skill. In the time it’s taken you to read this, your team could have been getting you on page one of Google. Book Kate now.”

Emma Gibson

Digital Strategist, Fred Hollows

“Kate is an amazing facilitator and SEO extraordinaire! Her relaxed and knowledgeable training style makes learning fun, she can accommodate all personalities and ensures that participants completely understand the concepts before moving on. Kate’s a high energy professional that I would recommend to all businesses big and small.”

Valentine Borbone

Client Relationship Director, Zuni


Your questions answered.


Kind words from happy copywriters.


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