Today, I’m going to explain what a copywriter does, and it’s far more than you may think.
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In this video, I’m going to answer the question –
“What does a copywriter actually do?”
Copywriters are writers who get paid to write web content, emails, sales letters, advertisements, press releases. You name it, copywriters can write it.
And what do all these things have in common? They all have 1 goal in mind. To encourage the reader to take action, whether it’s to buy you product, sign up to your newsletter or give you a call. You want the reader to do something.
Now, some people make the distinction between copywriters and content writers, saying that copywriters tend to write more promotional copy and content writers tend to write more blogs, educational and informative copy.
I don’t really draw that distinction. I kind of think that a copywriter does all those things. A copywriter can write blog posts or sales letters; there’s no real difference.
Copywriting has nothing to do with copyright law. If you need some help with copyright law you’ll need to contact a lawyer, not a copywriter.
So what does a copywriter do on an average day? Well the truth is we don’t spend all our time writing. As we are running our own businesses we also need to focus on other tasks like;
winning new clients,
and so much more…
But when it comes to the actual copywriting, there are a number of tasks here too. Copywriters create concepts, research projects, run interviews, edit and proof content, write copy, manage projects, and a whole lot more.
So in summary, a copywriter is someone who can help your business find the right words to sell their products or services.