For content that sparkles, look no further. I’ve been helping businesses tell better stories since 2001, by crafting messages and materials for technology, consumer and corporate brands.
People come to me for help when they need a strong writer to:
Simplify the complex: I’m great with technical details, technological marvels, jargon removal and translating copy into something the everyday human can understand. I recently helped a top Australian agribusiness tell their combined story for the first time online. I’m also a regular writer for Engineers Australia, with extensive experience working with B2B and B2C technology companies including; Salesforce, YouTube, Microsoft, HTC, Samsung, Telstra and Vodafone.
Connect emotively with people: through an authentic and heartfelt approach. I do this for video scripts for clients, or creating brand manifestos, or designing multi-sensory experiences. One of my more memorable work experiences was running communications for Vivid Sydney in 2018. I’ve also written and produced videos for the Sydney Opera House, NSW Health Infrastructure, CommBank, the National Centre of Indigenous Excellence and the University of Newcastle.
Provide creative strategies that add business value: I can add some creative flair to media materials for a more engaging pitch, or provide positioning and senior advice on communication channels and direction. I regularly help agencies respond strategically to RFPs and briefs, supporting or leading their team as required. I’ve done this for Zeno Group, Edelman, WE Communications and the Buzz Group to name a few.
I’m now based in Newcastle Australia and loving it. Come through for a chat if you’d like to learn more about how I can help you.
Things I produce: blog posts, brochures, case studies, FAQs, EDMs, feature articles, position statements, proposals, press releases, speeches, sponsored content, website copy, white papers, video scripts, infographics, explainers, corporate videos, video concepts and more.