Bettina has a Bachelor in Business Management and more than 16 years of experience in Public Relations and content writing across the following industries: IT (Managed Services, cloud computing, cyber security), Architecture, Design & Construction, Health & Wellness (life coaching, energy healing), Travel & Tourism.
Originally from Germany, she moved to Australia in 2008. Following her creative calling, she graduated from the International School of Colour and Design in 2011 and self-published Downsize with Style in 2014.
As a freelance writer, she was published in Australian House & Garden, Home Ideas Magazine, Jetstar inflight magazine, and the Retiree Magazine.
She started her life-writing journey in 2015 and is a member of Writing NSW, the Australian Writer’s Centre, and the Australian Society of Authors. Other courses include an NLP Practitioner Training and energy work.
With her creative writing, she was published in The Turning Point (October 2021). Her memoir Dare to Dance is coming out in May 2022.
She also runs an online business in the health and wellness space with Arbonne.
Bettina’s greatest passion is ballroom dancing.
If you would like to learn more about the process of content and copywriting, visit: https://bettinadeda.com/content-writing-seo-copywriting-process/
Bettina helped steer me through the creation of my business website and strategic marketing plan. Bettina is a thorough professional, works to a brief, delivers on or before time, and adds entrepreneurial value and insights with astute and focused advice – and a great sense of humour. I enjoyed our project and am sure we will work together again in future.
We engaged Bettina to write a few articles for our ‘Strata News’ weekly newsletter. With her excellent copywriting skills, she transforms input provided by us into informative blog posts with relevant call-to-actions.
Bettina is a professional copywriter with a keen eye for detail and the ability to meet deadlines. We found it an advantage that Bettina has a sound knowledge of the property industry. She is also easy to collaborate with. We would be happy to recommend Bettina for content writing.
Bettina is an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp of the website with high quality content. I couldn’t keep up without her. I highly recommend her work.