I am a Writer and Creative Mentor with a Bachelor in Business Administration and 16 years experience in public relations (agency-based), project management and corporate writing (tech, software, IT consulting, consumer electronics, hospitality & tourism).

After moving to Australia in 2008, I graduated with a Colour Design Diploma from the International School of Colour and Design in North Sydney (2011), started my blog and self-published the first practical style guide for empty nesters downsizing to apartments: Downsize with Style (2014).

I attended several classes at the Australian Writers’ Centre, including Life Writing, Interior Design Writing, Profile Writing, and SEO Copywriting. I am a member of the NSW Writers’ Centre and the Australian Society of Authors.

If I don’t write for clients, I love creative non-fiction and work on a memoir.

Other publishing credits include feature articles in House & Garden, Home Ideas Magazine and Country Home Ideas, on houzz Australia and Jetstar Magazine. I also wrote a case study for Howard’s Storage World, blogs and sales copy for strata businesses, editorials for trade publications, and website copy.

Please see my writing portfolio for more information: http://bettinadeda.com/freelancer-copywriter/

If you would like to learn more about the process of content and copywriting, visit: http://bettinadeda.com/content-writing-seo-copywriting-process/