I am a Writer and Creative Mentor with a Bachelor in Business Administration and 16 years experience in public relations (agency-based), project management and corporate writing (tech, software, IT consulting, consumer electronics, hospitality & tourism).
After moving to Australia in 2008, I graduated with a Colour Design Diploma from the International School of Colour and Design in North Sydney (2011), started my blog and self-published the first practical style guide for empty nesters downsizing to apartments: Downsize with Style (2014).
I attended several classes at the Australian Writers’ Centre, including Life Writing, Interior Design Writing, Profile Writing, and SEO Copywriting. I am a member of the NSW Writers’ Centre and the Australian Society of Authors.
If I don’t write for clients, I love creative non-fiction and work on a memoir.
Other publishing credits include feature articles in House & Garden, Home Ideas Magazine and Country Home Ideas, on houzz Australia and Jetstar Magazine. I also wrote a case study for Howard’s Storage World, blogs and sales copy for strata businesses, editorials for trade publications, and website copy.
Please see my writing portfolio for more information: http://bettinadeda.com/freelancer-copywriter/
If you would like to learn more about the process of content and copywriting, visit: http://bettinadeda.com/content-writing-seo-copywriting-process/
- Peta Seaton reviewed 3 months ago
Bettina helped steer me through the creation of my business website and strategic marketing plan. Bettina is a thorough professional, works to a brief, delivers on or before time, and adds entrepreneurial value and insights with astute and focused advice – and a great sense of humour. I enjoyed our project and am sure we will work together again in future.
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- Nikki Jovicic reviewed 8 months ago
We engaged Bettina to write a few articles for our ‘Strata News’ weekly newsletter. With her excellent copywriting skills, she transforms input provided by us into informative blog posts with relevant call-to-actions.
Bettina is a professional copywriter with a keen eye for detail and the ability to meet deadlines. We found it an advantage that Bettina has a sound knowledge of the property industry. She is also easy to collaborate with. We would be happy to recommend Bettina for content writing.
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