I am a Writer and Communications Professional with a Bachelor in Business Administration and 16 years experience in public relations (agency-based), project management and corporate writing across a range of industries.
After moving to Australia in 2008, I graduated from the International School of Colour and Design in North Sydney (2011), started my blog and self-published the first practical style guide for empty nesters downsizing to apartments: Downsize with Style (2014). As a freelance design writer, I was published in House & Garden, Home Ideas Magazine and Country Home Ideas, on houzz Australia and Jetstar Magazine.
I attended several classes at the Australian Writers’ Centre, including Life Writing, Interior Design Writing, Profile Writing, and SEO Copywriting. I am a member of the NSW Writers’ Centre and the Australian Society of Authors.
When I don’t write for clients, I love creative non-fiction and work on my memoir Dare to Dance. I also run an online business in the health and wellness space with Arbonne.
In the evenings, I am usually at the dance school enjoying ballroom and Latin dances as well as the Argentine Tango. I also practise yoga and meditation.
If you would like to learn more about the process of content and copywriting, visit: http://bettinadeda.com/content-writing-seo-copywriting-process/
Bettina is an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp of the website with high quality content. I couldn’t keep up without her. I highly recommend her work.
Bettina helped steer me through the creation of my business website and strategic marketing plan. Bettina is a thorough professional, works to a brief, delivers on or before time, and adds entrepreneurial value and insights with astute and focused advice – and a great sense of humour. I enjoyed our project and am sure we will work together again in future.
- Thank you Bettina for all your kind help. You are a good Auther with passion and enthusiasm to help others. I had a joyful experience.
We engaged Bettina to write a few articles for our ‘Strata News’ weekly newsletter. With her excellent copywriting skills, she transforms input provided by us into informative blog posts with relevant call-to-actions.
Bettina is a professional copywriter with a keen eye for detail and the ability to meet deadlines. We found it an advantage that Bettina has a sound knowledge of the property industry. She is also easy to collaborate with. We would be happy to recommend Bettina for content writing.