I am a Writer and Communications Professional with a Bachelor in Business Administration and 16 years experience in public relations (agency-based), project management and corporate writing across a range of industries.
After moving to Australia in 2008, I graduated from the International School of Colour and Design in North Sydney (2011), started my blog and self-published the first practical style guide for empty nesters downsizing to apartments: Downsize with Style (2014). As a freelance design writer, I was published in House & Garden, Home Ideas Magazine and Country Home Ideas, on houzz Australia and Jetstar Magazine.
I attended several classes at the Australian Writers’ Centre, including Life Writing, Interior Design Writing, Profile Writing, and SEO Copywriting. I am a member of the NSW Writers’ Centre and the Australian Society of Authors.
When I don’t write for clients, I love creative non-fiction and work on my memoir Dare to Dance. I also run an online business in the health and wellness space with Arbonne.
In the evenings, I am usually at the dance school enjoying ballroom and Latin dances as well as the Argentine Tango. I also practise yoga and meditation.
If you would like to learn more about the process of content and copywriting, visit: http://bettinadeda.com/content-writing-seo-copywriting-process/
Bettina helped steer me through the creation of my business website and strategic marketing plan. Bettina is a thorough professional, works to a brief, delivers on or before time, and adds entrepreneurial value and insights with astute and focused advice – and a great sense of humour. I enjoyed our project and am sure we will work together again in future.
We engaged Bettina to write a few articles for our ‘Strata News’ weekly newsletter. With her excellent copywriting skills, she transforms input provided by us into informative blog posts with relevant call-to-actions.
Bettina is a professional copywriter with a keen eye for detail and the ability to meet deadlines. We found it an advantage that Bettina has a sound knowledge of the property industry. She is also easy to collaborate with. We would be happy to recommend Bettina for content writing.
Bettina is an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp of the website with high quality content. I couldn’t keep up without her. I highly recommend her work.