I help not-for-profits and service providers to communicate their value clearly, build an engaged community, and deliver effective services that change lives.
With a strong background in user-centred communications, I combine a broad range of skills and experience in content strategy, digital marketing, training design and development, service design, websites, intranets, business analysis, technical writing, and SEO copywriting.
After over 15 years of experience working contract roles for names like NRMA, Telstra, Veolia, Westpac, St George Bank, TAFE NSW, and the Premier of NSW, I went solo in 2012. As the Principal Consultant at Brain Candy Consulting, I provide specialised consulting to medium to large service organisations, aimed at improving user and customer experience through good information design, efficient processes, and clear content.
I also run The WP Lounge, which provides training and support to online businesses built on WordPress, along with cost-effective website packages for startups and sole traders.
I’m an active member of several professional networks and always learning something new.
But I’ll always be a writer at heart and particularly love:
- SEO copywriting
- Content strategy
- Website content
- Blog posts
- Sales pages and sales funnels
- Email marketing
- Social media content
- Technical writing
- Policies and procedures
- Training materials
- Information Mapping