I’m Caitlin, a freelance copywriter for communities and organisations that care for others. I write about topics from baby care to aged care and all the aspects of healthcare and education in between.
You’re an organisation, brand or not-for-profit that really care about your customers and community. That’s why you need a copywriter who cares too.
What’s my background?
Since completing my Journalism degree at Charles Sturt University, I’ve worked as the Editor for SheSaid, Skype and Teachers TV in the UK. I was the founding online editor of doctorportal which meant I built it from scratch, creating the entire content and social media strategy. I was also frontpage editor for Yahoo7 and News Editor for 7News.com.au based in Sydney’s Channel 7 Newsroom and have done stints in PR and product management.
However, a few years ago, I decided to fulfill my dream of wearing ugg boots to work. I ditched the day job, pulled on the activewear, and set up my home office. I haven’t looked back!
What are my credentials?
I am a Freelance Pro member of the Media Entertainment and Arts Alliance. It’s a trustmark that shows you that I’m a legitimate member of the working media. It is a sign of my professionalism, ethics and integrity.
I have completed Kate Toon’s Recipe for SEO Success course. I have the SEO knowledge to back up my writing. I can optimise websites and blog posts to be SEO friendly and easy to read for both people and Google.
Being a member of the Clever Copywriting School also shows I’m committed to learning and improving my craft.
What do I write?
I’ve been writing for websites for over 15 years, you could say I know a thing or two about communicating with people online.
I write anything from short blogs to medical-based news articles to copywriting entire websites and anything in between.
My digital editing experience means I know how to edit existing websites and make sure they speak to your ideal customer. I am experienced in creating a specific tone of voice and using it to write consistent copy across a website.
Get in touch with me to find out how we can work together.
- Jess Browning reviewed 6 months ago
Caitlin has been working with us for about 6 months and has consistently delivered great pieces on or before our deadline. Not only have I enjoyed working with her, but so have members she’s interviewed for various topics. She has written pieces for us on issues ranging from serious to light and captured the right tone for our audience. I wouldn’t hesitate recommending Caitlin to anyone looking for a content writer.
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- Jack Milroy reviewed 6 months ago
Caitlin worked with me to write the content for a lead magnet for my business. She was prompt and reliable, and produced exceptional written work. I can’t recommend Caitlin highly enough for content writing and strategy!”
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