I’m Caitlin, a freelance copywriter for communities and organisations that care for others. I write about topics from baby care to aged care and all the aspects of healthcare and education in between.

You’re an organisation, brand or not-for-profit that really care about your customers and community. That’s why you need a copywriter who cares too.

What’s my background?

Since completing my Journalism degree at Charles Sturt University, I’ve worked as the Editor for SheSaid, Skype and Teachers TV in the UK. I was the founding online editor of doctorportal which meant I built it from scratch, creating the entire content and social media strategy. I was also frontpage editor for Yahoo7 and News Editor for 7News.com.au based in Sydney’s Channel 7 Newsroom and have done stints in PR and product management.

However, a few years ago, I decided to fulfill my dream of wearing ugg boots to work. I ditched the day job, pulled on the activewear, and set up my home office. I haven’t looked back!

What are my credentials?

I am a Freelance Pro member of the Media Entertainment and Arts Alliance. It’s a trustmark that shows you that I’m a legitimate member of the working media. It is a sign of my professionalism, ethics and integrity.

I have completed Kate Toon’s Recipe for SEO Success course. I have the SEO knowledge to back up my writing. I can optimise websites and blog posts to be SEO friendly and easy to read for both people and Google.

Being a member of the Clever Copywriting School also shows I’m committed to learning and improving my craft.

What do I write?

Get in touch with me to find out how we can work together.