Ethical conversational copywriting for socially-minded brands and businesses with heart and soul.
Hi, I’m Cal Chikwendu (she/her).
You’re a kick-ass, go-getting, ethical business doing things differently.
You want to make an impact and make every connection a moment of value. Maybe you want to have a little fun.
You’re a change-maker, a fire starter and mover and shaker. You’re busy challenging the status quo and thinking outside the box.
Our world is changing and what you say matters. Talking about your business, brand or cause? Easy peasy.
Writing about it to make it clear and appealing? Not so simple.
You work damn hard at what you do. You need your online presence to work just as hard. It’s not enough to tell your audience your purpose.
Success lies in inspiring people.
But you’re left with nothing in the tank to write your content.
I’m a conversational copywriter. I write honest, friendly and inclusive words to connect your brand or cause with people in unforgettable ways.
I’ll turn your content from ‘meh’ to the magnificent. Enough to get them splashing their cash and pledging their undying loyalty to you.
My style is unpretentious, honest and down to earth. I’m all about keeping it real. I take my words seriously but that doesn’t mean *boring*.
Want to work together?
I’d love to hear from you. Feel free to contact me today.
Cal has done several copywriting projects for us including an accredited community health teaching resource; web pages and marketing materials for a young women’s health project and a preventive health program for overweight people. These can be difficult subjects yet Cal’s transparent and sensitive approach, skills and attention to detail made the task easy. The writing she produced really helped engage the target audiences and we went on to win awards for the projects. Cal went above and beyond. Her energy and enthusiasm for this type of writing was infectious. I’d love to work with her again and have no hesitation in recommending her.
Sharon Dale | Project Manager | Derby County Community Trust UK
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- Cal Chikwendu reviewed 3 years ago
- last edited 3 years ago
Cal has put in a huge effort to research and familiarise herself with our industry, which meant we could focus on our work and feel comfortable knowing Cal could work independently and produce accurate and relevant content. Cal is super friendly and is a pleasure to work with. Nothing has been too difficult, and she has over delivered on everything!
Dr Glen Baker and Dr Danneil Wood | Owners | Jacaranda Dental
- Erin Duffy reviewed 4 years ago
It is with much enthusiasm that I am writing to recommend the services of Cal Chikwendu.
Cal recently completely overhauled my website copy and has been responsible for the search engine optimization as well.
The whole process was simple, fast and Cal’s copywriting and optimization, I believe, are largely responsible for the dramatic increase in traffic to my site, and for the resulting increase in profits for the business.
She is so easy to work with, thinks creatively, and effectively communicates her ideas in a timely fashion and even recommended a great and affordable website developer!
She has been a true game-changer in identifying and enhancing the areas that weren’t performing as well as they could have, and thus she has my highest endorsement.
SKIN & BODY Ballina
We chose Cal as we wanted an ethical copywriter to write about circular economy and her work was impeccable, her approach was very accurate and authentic and she managed to turn this content into a very interesting article for us, we will definitely recommend her work!
Daniela Sierra Toro
Marketing Coordinator, YTAO
Cal provided our website with copy that was engaging and pragmatic. She listened to what we wanted to say and responded to all our questions.
Steven Suminguit| Marketing Assistant | IMAE | Canberra
I’ve been working with Cal for over 2 years. She’s written web copy and blogs for my podiatry business. She is very affordable and is a true professional with great writing skills and a good understanding of SEO. She never let me down with my deadlines or the tone of voice we needed. Cal is down to earth and friendly and a real pleasure to work with. I’m in the UK so we work remotely which means I wake up to completed work. Highly recommended.
Cal wrote our promotional materials very quickly. I was lost with what and how to write but Cal immediately grasped the concepts. Her writing was perfect to attract our kids (teenagers hanging on the streets). She has a great sense of humour which comes through in her writing. She’s lovely and friendly to work with. Thanks so much!
Michelle Kendrick | Founder and Lead | ECHO for young people UK