I’m a conversational copywriter. I’m a big believer in social justice. I have a thing for businesses with a social conscience so I love to write personality-packed words for them. I also write simple, credible words for wellness businesses. I love cake and dislike exercise, but I’ve worked in health promotion forever so I know the importance of being healthy.
I write, rewrite and edit words for print and digital particularly websites and blogs. I work for any size business, social enterprise or charity that has a mission to make a difference to the lives of others.
The health industry tends to overcomplicate things and use too much technical gobbledygook. I can write long fluffy words and industry jargon. I know plenty of acronyms… but, let’s face it, that’s just boring and can zap the energy of your potential customers.
Instead, I stick with no-nonsense, straightforward words stripped of the waffle. Sometimes, a little cheeky. I’m super curious so I delve deeply to make sure the copy I write is captivating and honest. I provide easy to read, easy to understand and easy to act on, insightful content.
So, whether you’ve got some hefty messages to get over; you want to drive traffic to your website, use blogging to boost your SEO, or you need help with proofreading… let’s find time for a glass of water and a chat – I’ll even buy the cake.
I should also let you know from the outset that I may turn down rare opportunities if you want me to write about stuff that is seriously bad for health, people or the world. Give me a call first if you’re not sure.
I’ve been working with Cal for over 2 years. She’s written web copy and blogs for my podiatry business. She is very affordable and is a true professional with great writing skills and a good understanding of SEO. She never let me down with my deadlines or the tone of voice we needed. Cal is down to earth and friendly and a real pleasure to work with. I’m in the UK so we work remotely which means I wake up to completed work. Highly recommended.
- Erin Duffy reviewed 1 week ago
It is with much enthusiasm that I am writing to recommend the services of Cal Chikwendu.
Cal recently completely overhauled my website copy and has been responsible for the search engine optimization as well.
The whole process was simple, fast and Cal’s copywriting and optimization, I believe, are largely responsible for the dramatic increase in traffic to my site, and for the resulting increase in profits for the business.
She is so easy to work with, thinks creatively, and effectively communicates her ideas in a timely fashion and even recommended a great and affordable website developer!
She has been a true game-changer in identifying and enhancing the areas that weren’t performing as well as they could have, and thus she has my highest endorsement.
SKIN & BODY Ballina
Cal wrote our promotional materials very quickly. I was lost with what and how to write but Cal immediately grasped the concepts. Her writing was perfect to attract our kids (teenagers hanging on the streets). She has a great sense of humour which comes through in her writing. She’s lovely and friendly to work with. Thanks so much!
Michelle Kendrick | Founder and Lead | ECHO for young people UK
Cal has done several copywriting projects for us including an accredited community health teaching resource; web pages and marketing materials for a young women’s health project and a preventive health program for overweight people. These can be difficult subjects yet Cal’s transparent and sensitive approach, skills and attention to detail made the task easy. The writing she produced really helped engage the target audiences and we went on to win awards for the projects. Cal went above and beyond. Her energy and enthusiasm for this type of writing was infectious. I’d love to work with her again and have no hesitation in recommending her.
Sharon Dale | Project Manager | Derby County Community Trust UK
Cal provided our website with copy that was engaging and pragmatic. She listened to what we wanted to say and responded to all our questions.
Steven Suminguit| Marketing Assistant | IMAE | Canberra