Howdy! (hang on, why did I just say howdy? I’ve never said howdy before).
I’m Carmen (she/her) – writer of words, wearer of big earrings, teller of stories, and giver of rousing pep talks.
I’m a ‘wear your heart on your earlobes‘ kinda gal with a chronic book buying habit and love of all things bright and sparkly.
How did I get here? Well it’s a funny story. Actually, it’s not really, but you’re intrigued now so I guess you better keep reading…
I started out in women’s health, feminist advocacy and community engagement. The real pointy end stuff – family violence, female circumcision, violence against women after disaster.
But my sensitive little heart couldn’t take it. I burnt out real quick. But I did stay long enough to learn a lot and to figure out how to best be of use to the causes I cared about: writing words to engage people in things you ‘weren’t supposed to’ talk about.
I started carving out a niche for myself in communications for social change in the women’s health sector, before co-founding The Global Women’s Project and supporting other non-profits to bring their world-changing work to life through fundraising campaigns and impact storytelling.
After almost a decade, my bank balance was abysmal and I wasn’t sure I could sell a ‘warm fuzzy feeling’ anymore, but I couldn’t fathom doing the corporate 180.
So, I settled somewhere in the middle, becoming a strategic head with a campaigner’s heart for businesses doing good (think: B Corps and social enterprises).
My business, CARMEN GET IT!, provides sass and story-filled copy and campaigns for businesses who want to live their values out loud.
I also design fun, feminist and effing fabulous earrings and accessories with talented women makers around Australia that aim to bring a little joy and colour to our pandemic-riddled world.
Jeeze, there’s a lot of pressure writing a bio for a copywriter’s directory. How’d I do?