Caroline King Copywriter - The Clever Copywriting School

Caroline King Copywriter


Hello, I’m Caroline King. I’m a travel copywriter and I happen to know your travel customers.

I really do.

Well, maybe not ‘know’ know them. I’ve probably never been around to their house for tea or sent them a Christmas card. But I know what they’re looking for from your travel business.

I’ve worked in the travel industry for over seven years. I’ve sold them their holidays. I’ve dealt with their mid-trip emergencies in the middle of the night. I’ve made sure that they come back to me for their next holiday. I’ve turned them into brand ambassadors.

I love to travel, but who doesn’t? You need more than that from a travel copywriter. You need someone who knows how your travel business operates. Most importantly, you need copy that brings in quality sales leads and keeps them coming back for more.

About me

Before my marketing career, I spent quite a lot of time working in sales and customer service. This means that not only do I understand how brilliant copy fits in and around your sales process. It also means that you can be assured of a friendly, approachable and professional service at all times.

I started working for a luxury tour operator as a sales consultant over seven years ago, and in 2020 was made redundant from my role as Marketing Director at a small, bespoke tour operator. With a penchant for all things content marketing, I turned my hand to freelance copywriting and haven’t looked back.

I still consider myself part of the incredible family that is the international travel industry. I attend travel industry conferences, seminars and training sessions whenever I can. I keep my finger on travel industry news. And I probably always will. I love it.

“Caroline is passionate about doing an excellent job. I have found her extremely reliable, dependable and easy to communicate with. She is willing to listen and make sensible suggestions in order to achieve the best possible outcomes.” – Furhana Ahmad, Owner at Ruggedy Range Wilderness Experience

Contact name
Caroline King
I like to write...
Blog posts, Emails, Feature articles, Press releases, SEO Copy, Social media updates, Websites
Other industries I have experience in:
Arts, Education, Food, Small Business, Utilities and energy
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