Every business has a story. I’ll help you tell yours.
I help businesses communicate their brand’s message by delivering strategic, consistent and meaningful SEO copy and content that aligns with their products and services.
My approach is highly personalised, paying close attention to detail, without fuss. I keep things simple yet creative, always strategic.
I can honestly say I will work until we crack your project wide open. The finished product will be engaging copy that will build your company’s authority and profile, and convert to more sales for your business. But most of all, it will be content that connects and creates meaning for your audience. For me, this is the sweet spot.
- Yanir Y. reviewed 4 weeks ago
Casey was instrumental in building our brand at Sail.
She was initially brought on board as a freelance copywriter but the role quickly evolved into so much more than just words. She took ownership of our branding, marketing, copy and go-to-market strategy. Everything from knuckling down our tone of voice, brand essence, to the website copy, email campaigns, landing pages, brochures, marketing collateral, blog, content marketing strategy, editorial calendar, social media, press releases, advertorials, editorials and more.
We are a fintech startup in a very competitive space in financial services. Casey liaised with many stakeholders within the business including our Development/Tech team in Tel Aviv, our UX/Designer, Product Manager, local Sydney team, our PR company and more.
She is an absolute delight to work with and we’d be lost without her!
It is absolutely wonderful working with Casey.
I started my own online business about a year ago, and one of the most challenging parts was to find the right providers and partners to support my business. And finding Casey made a massive difference.
Not only does she do a wonderful job with copywriting (great, impactful articles, with all the information you need – article title, formatting, images, SEO description, page URL, social media messages to share articles) – she also supported us more broadly with SEO and had a great impact.
Also, Casey is wonderful to work with – super organised, flexible and proactive, always chasing me up when I forgot to get back to her, to make sure we posted high quality articles on time.
I highly recommend Casey!
Casey was a dream to work with for our online retail business. Casey creates powerful optimised web copy that not only connects with our target audience straight away, but gives us the very best chance of ranking higher on Google. This is no easy task, and we couldn’t ask for much more! The value she’s bought to our online business speaks for itself… I’d definitely recommend Casey to other small business owners. Thanks.
“Casey’s SEO expertise and copywriting skills are stand out. She’s been instrumental in building our online presence for our health & wellness business over the last couple of months. Casey’s attention to detail was evident from the first conversation we had with her, analysing and offering suggestions on our overall digital marketing strategy, the design of our site and how missing elements on our website were affecting not just our SEO ranking but also the overall user experience. She was patient, understanding, personable but above all, professional and an excellent copywriter and digital marketer! We will definitely be coming back to Casey for future web copy, business blogs and email marketing campaigns. Thanks again, Casey!!”
Wow – Casey really came to my rescue and I can’t believe the difference it made to how I now correspond to those important clients. Prompt, professional and succinct with her approach, Casey made the whole process really simple. Whilst I may have had some reservations about the editing of content , Casey wrapped it up and made it come across exactly as it should and after asking all the right questions, she nailed it for me!
I am thrilled at the outcome of the last follow up email she worked on for me – I got the job with a really important client.I will be using Casey on all my future client emails and for my marketing needs, she really knows her stuff, well done and a huge thank you Casey!