I’m an SEO-savvy copywriter with over ten years of experience writing for industries including legal, FMCG, finance, public health and retail. As a content strategist I’ve developed copy for brands including Cadbury, Peroni and Kraft, with channels that have up to 11 million followers.

I’ve written feature articles for The Guardian, Daily Life, The Age Sunday Life and Sunday Herald Sun, and I recently published a book through Affirm Press, which received glowing reviews.

I offer a unique combination of the creative writer’s vivid imagination with the strategic thinking of a communication expert and the technical precision of a writing master. Add, to taste, the quirky wit that can only be found in somebody whose primary caregiver growing up was the television.

I’ve worn many hats. I’ve worked as a yoga teacher (during which I would strongly advise against hat wearing), an author, a content strategist, a professional pun creator, a copywriter, a journalist, an international model, a communications advisor, a publicist, a writing master and a psychology student.

Though words are the essential building blocks of any piece of writing, I believe it is the richness of a writer’s life and, ergo, their capacity to view things from a different perspective that really makes a piece of content shine.