Content for your professional business, helping you connect with clients and get noticed for your expertise.
Most of my clients are professionals with expertise they want to share, but not enough hours in the day. They can see how clients would value this content. How it could build their reputation and help potential clients trust their expertise.
But creating engaging blogs, articles, whitepapers or infographics takes time. And it’s not easy. When you know a lot about a subject it can be hard to get enough distance to see it from your clients’ point of view.
It can be hard to trust someone else to express your ideas in a way that feels authentic to you. Or to clarify your ideas without over simplifying.
I understand, but it can be done.
Decades of professional experience
My qualifications are in law, English and communications management. I have more than 20 years’ experience writing and editing, developing content strategy and managing content publishing projects. I work with professionals and academics in fields such as:
- industrial relations
- recruitment and human resources
- government and policy.
I appreciate the nuances of your professional content and how important it is to get it just right.
Part of my job is to bring a different perspective and help you focus on your clients’ concerns, and what might be keeping them awake at night.
Planning your content strategy will help make the most of your precious time and resources, so your content supports your business goals and communicates your most important ideas.
I have studied SEO copywriting so I understand how to write content that will engage readers and get found by search engines.
And I can show you the tools I use to capture the elements of your writing voice, so what we create together really sounds like you.
So now you know what a word nerd I am, I hope you can trust me with your words and your professional presentation.
Let’s talk about how I can help.