I help home builders, engineers and others in the construction industry grow their brand and win more clients.
I love writing Search Engine Optimised (SEO) website copy, case studies and blogs. I also enjoy helping businesses with their Tone of Voice Documents and Social Media Strategies.
I have a knack for collating information and rewriting it in a way that’s easy for my clients’ target audiences to understand.
My aim is always to educate and empower clients so they feel confident about the steps they are taking to grow their businesses.
“Our business operates in a very technical and niche area of engineering. Whilst we think that is fascinating when we write about it, it often comes across bland and boring. What’s more, we find the writing process frustrating and once you factor the time in, it’s expensive as well. Cathy takes that pain away for us! Cathy has a unique ability to listen to our deeply technical engineers, determine what’s important to our target audience, and then write it up in a way that they find interesting and engaging. Cathy also interviews our clients and is able to get meaningful feedback and quotes that we are not able to get ourselves. I have no hesitation in recommending Cathy’s services to others.”
Blake Boulton | Water Modelling Solutions
“Cathy understands the Building, Construction and Design industry making the whole process smooth and effortless. Cathy is extremely easy to work with and is genuinely passionate about her work. We were extremely happy with the final copy. The language and word choices were clear, professional and worked to communicate our brand identity.”
Simon and Ann-Maree LaDelfa | SLD Projects
“Cathy’s attention to detail was next to none and her professionalism and experience shows in the way she was able to create each listing for our products. The whole process was very smooth and efficient and we will definitely be utilising her services for future projects.”
Domenic and Teresa Tripodi | ePlan Hub
“Cathy really understands the Building and Construction industry. With her choice of words in writing articles, she makes it easy to understand issues and new legislation. She is also happy to advise you on what content is suitable for your target audience. If you are looking for someone to write content for you, Cathy should be your go-to person.”
Kane White | Trade Institute of Victoria