Don’t imagine a penguin wearing sunglasses. Definitely don’t imagine him driving a red convertible and nodding to you while he says “have an ice day”.
You thought about it, didn’t you?
Words have a way of burrowing in and making themselves at home. A bit like that worm thing from The Matrix that dives into Neo’s belly button – but less gross.
They burrow in without you realising, but they come back to you later.
‘I wonder what that suave penguin is doing now’, you might wonder.
The thing is, we are inundated with so many of these worms trying to be one of the few to latch on, that is has to be a really good worm to make it through.
Instead of asking about your hook, tagline or slogan, I’ll ask: How good is your worm?
Hi, I’m Claire.
Not satisfied with one degree, I tackled two and zipped through them in four caffeine-fuelled, anxiety-driven years. I have a Bachelor of Journalism and a Bachelor of Media and Communications, majoring in International Communication and Broadcast Journalism. I graduated both with Distinction.
Almost a decade later (that was some sobering maths), I’ve worked in content production and marketing, and with a global through-channel partner marketing agency. In these positions, I’ve been lucky enough to work with some of the most renowned organisations in the world; HPE, Google, IAG, Bank of Queensland, NASA, even The White House. Yes, you read that right.
I’m also a two-time author of fantasy and suspense novels with more on the way. That’s a very different type of writing, but if you’re interested you can check it out here.
After several years of honing my skills with large enterprises, I saw the opportunity to make a bigger impact working with small-to-medium-sized businesses. That’s where you can really see the effect of good copy. So, here we are at Claire Dowler Copywriting.
I specialise in breaking down complicated topics into engaging content that your audience actually wants to read. I’ve worked with businesses in the areas of technology, SaaS, real estate, construction, law, health and environmental engineering.
B2B content is my expertise, but I consider myself a bit of a copy chameleon.
Are you lost for words? Let’s chat.