Claudia Bouma Copywriter - The Clever Copywriting School

Claudia Bouma Copywriter

Claudia Bouma Copywriter TCCS photo.jpg
Claudia Bouma Copywriter TCCS photo.jpg
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4.97 (39 reviews)

So, you’re looking for a copywriter? 

No ordinary copywriter but a talented content creator who is:




According to many happy clients, I tick all of those boxes.

But there’s more.


Tons of Experience

With a degree in Business, Marketing and Counselling and more than a decade of copywriting experience, I’ve worked with countless businesses to create customer-focussed content that inspires, compels and converts. Click here to find out more about my copywriting journey.

Get Your Brand Noticed

Growing an inspirational brand doesn’t happen overnight. You need to understand your brand inside out before you can convince customers they need your product or service. I run Branding Consultations and develop your Tone of Voice, also known as Branding Guidelines, to help you differentiate from the fierce competition.

SEO-friendly Website Copy

Creating engaging website copy is one thing, ensuring your content is SEO-friendly is quite another. I’m a graduate of Kate Toon’s The Recipe for SEO Success Course so I bring tried-and-tested SEO expertise to the table.

My Google-pleasing copy includes:

  • Keyword  and Competitor Research
  • Title Tags
  • Meta Descriptions
  • H1-H5 tags

So, what does your business need?

I pretty much write every type of copy you can imagine:

I’m also an experienced editor and proofreader. Head over here to check out all my small business copywriting services.

Do you have experience in my industry?

I’ve written for businesses, big and small, in just about every industry imaginable – and the list grows every week.

Some of the big brands I’ve worked with:

  • Royal Flying Doctor Service
  • Robert Walters
  • Michael Page
  • Lotus Caravans
  • Universal Caravans

Get in touch for copy that will make your business THRIVE.

Contact name
Claudia Bouma
I like to write...
Adverts, Blog posts, Brochures, Case studies, Corporate profiles, Emails, Press releases, SEO Copy, Slogans and taglines, Websites
Other industries I have experience in:
Agency, Agriculture, Charity and NFP, Engineering and Construction, Events, Health, Recruitment, Trades
Tone of Voice Document - Wonderful!

Claudia created our Tone of Voice Guide. She was great to work with, really passionate about what she does and awesome at interpreting and articulating the right tone and words for our brand image.  


I’m excited and more confident going forward with producing content for our business now that we have our Tone of Voice document to guide us.  


I highly recommend all businesses see Claudia about putting together a Tone of Voice Guide. 

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  • Claudia Bouma
    I’m so glad you chose to work with me to develop your brand tone of voice, Helen. It’s such a wonderfully creative process and helps me to delve into the heart and soul of your business.
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I recently engaged Claudia Bouma to write SEO-friendly copy for our new 16-page website. She liaised with our web designer who had recommended her. Claudia delivered copy that was on brief, on time and on budget. Claudia is a professional copywriter who is fast, efficient and easy to work with.

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Claudia is Fabulous

Claudia is fabulous. I chose Claudia because her website appealed to me. After having worked with Claudia, she is everything she promised, and more. The process Claudia uses really produces results.

I now have a new business brochure and website I’m proud of and, thanks to Claudia, reflect the exact image I was after. Claudia even went the extra mile and provided feedback on my advertisements. I would not hesitate to recommend Claudia to anyone (except my competition). She is capable, confident and a pleasure to work with.

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  • Claudia Bouma
    Thanks, Jane. I love nothing more than hearing that your copy is exactly what you’d hoped for – it’s the biggest compliment you can give me. I wish you all the best with your new business direction.
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Fast, professional and a talented wordsmith

I was looking for an editor to sharpen up some copy for a sales page and email flow. I appreciated that before we even spoke, Claudia took the time to research my business. After chatting with her, I felt she understood what I was trying to achieve. Her excellent, thoughtful suggestions and detailed eye gave me copy that delivers my message in a professional, friendly and polished voice. I would recommend Claudia to any small business owner wanting to take their website or sales copy to the next level. I look forward to working with her again.

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  • Claudia Bouma
    Thanks, Norelle, for your great feedback. I’ve enjoyed getting to know you and your naturopathy business, and I look forward to working together on your next project.
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Impressive Press Release Writer

We worked with Claudia Bouma for a corporate press release for one of our clients.

Claudia interviewed the client directly and gathered all the critical information to write a compelling and informative press release.

The process was easy and both the client and I were impressed with Claudia’s communication and responsiveness.

We required very minimal changes as the first draft was excellent.

We will be working with Claudia on future projects and I would recommend her services to anyone seeking a friendly, professional and effective copywriter.

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  • Claudia Bouma
    Thanks for the great feedback, Dan. I appreciate the fact that you provided a detailed brief which made the entire process smooth and easy. Happy client, happy copywriter!
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Director-Recruitment and Human Capital

I engaged the services of Claudia as our business was re-engineering our website to include greater functionality and increase our profile and presence in the market place.
Claudia diligently provided serious copy writing capability into this process, culminating in 26 pages of SEO-friendly copy for our site.

Of course this is great, however, the marker of success has been the increase in website traffic. Our analytics have greatly increased with a natural flow-on of business opportunities. I highly recommend Claudia and the service she provides.

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Powerful Sales Page

I chose to work with Claudia to create a powerful sales page for my memorial jewellery website. Having used various copywriters, I wanted to find a professional who fully understood my brand to write customer-focused copy capturing my tone of voice.

During a one-hour online consultation, Claudia took the time to get to know me and my business by asking all the right questions. Moreover, she prompted me to think outside the box to help me develop my product further.

Claudia did an exceptional job, with outstanding attention to detail and finished within the promised time frame.

Thank you again from the bottom of my heart, Claudia, for your expert guidance with this important project.

I look forward to working with Claudia on future copywriting projects.

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  • Claudia Bouma
    Thanks for your encouraging feedback, Anja. Spending one hour with you talking in depth about your creative business and the impact your jewellery has on people made my job so easy. I’m so glad our time together helped you to think outside the box. You certainly taught me a lot about memorial diamonds and what they mean to people. I look forward to our next project.
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1 of 1 people found the following review helpful
Top-level copywriting & excellent customer service

Claudia was recommended to us after a disappointing experience with another copywriter who didn’t deliver. From the word ‘go’ I knew Claudia was the real deal, approaching our tight-deadline project with her professional attitude and familiarising herself with our area of expertise which is extremely specialised.

After an in-depth consultation she first developed our Brand of Voice which was right on target. Her SEO-friendly copy for our new 6-page technology website was spot on, in line with our brand and delivered to our deadline.

Working with Claudia was an absolute pleasure and we’ll be engaging her for any copywriting work going forward. Thanks, Claudia, for restoring our faith in copywriting and showing us things can be done professionally and efficiently.

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Responsive and professional

I recently engaged Claudia to assist me with proofing a corporate document for a client on short notice. I was immediately impressed on Claudia’s responsiveness and professionalism to turn this project around so quickly for me.

Thank you… I will definately be engaging you again in the future.

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  • Claudia Bouma
    Thanks for the great feedback, Mel. Getting this corporate document ready for printing was a real team effort, and we can both be proud of the end result. I’m looking forward to the next project.
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Claudia is a capacity to reckon with

Claudia has done an impressive work for us bringing drafts to life, readability and smooth flaw. I highly recommend her elegant touches with words and meanings.

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