I’m a Melbourne based copywriter who combines writing talent with strategic marketing smarts to create websites and marketing materials that zing. I love a challenge, so the weirder, more obscure, niche, ingenious, crazy, boring or broken your business is…the better.
NOBODY LIKES WRITING ABOUT THEMSELVES
Not even me (and I do this for a living). It’s awks at best and plain bad at worst. I’ll take the time to get to know your brand, your industry, your customers and what you’re trying to achieve, and I’ll write you something awesome.
SIMPLE, ENGAGING WORDS
I specialise in digital copywriting, marketing communication and business writing.
Whether you need words to get your website ranking and converting, a stream of blog posts to build your authority, email marketing campaigns to boost sales or a technical catalogue – I can help.
CHOOSE YOUR OWN ADVENTURE
- social media content
- blog posts
- email campaigns
- direct marketing
- internal engagement
- corporate guff
- technical writing
- annual reports
- policies and procedures
BRAG BOOK – RECENT WORK
- SEO optimised web copy for a dermatologist, an energy company, a building industry start-up and a beauty academy
- Blog posts for a merchandise company and an automotive services provider
- An advertisement for an industry association
- Facebook posts for online training courses
- A speech for the Chairman of the Board at the annual conference
- Customer communications – rebrand announcement, price hikes
Jo answered my SOS when my workload went nuts – and took the pressure off big time. She needs little direction to produce writing and content projects that are on brief and easy to read. And talk about bury the lede… she meets all your deadlines and takes all your calls (sorry Jo!). Happy to recommend Jo.
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