Do you need a copywriter that writes authentic, passionate and connective content? Content that drives customers to your business.
Have you commenced a new business or refreshing an existing one and searching for those words that just won’t come?
What about editing and proofreading? I have those eagle eyes that pick up if your T’s are not crossed and I’s not dotted.
Hello, I’m Crystal, the Founder of Crystal Lobban Creative, providing quality copywriting, editing, and proofreading services Australia-wide.
I have worked in various industries including accounting, taxation, auditing, travel, and marketing. After approximately seven years of working as an Accountant and Self-Managed Superannuation Fund Auditor, I undertook further studies and a career change. This led me to work in the wholesale travel industry, firstly as a Travel Consultant and then in Product Marketing roles specialising in international travel. I have experience in travel copywriting, editing, and designing marketing collateral for websites, brochures, pamphlets, pull-up banners, magazines, and major newspaper advertising. Now I am a small business owner and draw on my expertise and knowledge to help other businesses throughout their marketing journey.
I write content for websites, blogs, newsletters, magazine articles, and brochures to name a few. I can take it another step and present this content in various digital marketing materials including flyers, pamphlets, and brochures.
My specialties include travel and tourism, agriculture, and the world of small business.
Professionalism, quality, integrity, collaboration, loyalty, and respect – are my values. I am a highly detail-focused, organised, and efficient person who has a passion for helping others. Helping other small business owners throughout their business journeys.
- Bachelor of Commerce (Accounting)
- Diploma in Business
- Diploma in Travel & Tourism
- Certificate IV in Marketing
Connect with me on Linkedin.
- Caitlin Wright reviewed 9 months ago
Crystal has been such a help in my business. She provides word perfect proofreading that is always accurate and her turnaround is super-fast.
- Angela Pickett reviewed 9 months ago
Crystal has been supporting my copywriting business since late 2021, proofreading blog posts and website content for both my clients and me. She is efficient, thorough and super easy to work with. Crystal demonstrates fantastic attention to detail and provides useful suggestions and revisions. I look forward to continuing to work with Crystal.
- Gabby Oyarzun reviewed 9 months ago
Crystal is a great writer. It has been an absolute pleasure collaborating with her and reading her stories. I would 100% recommend her.
- Tania Tsatralis reviewed 9 months ago
Crystal’s proofreading is clear, thorough and thoughtful. Her turnaround time is quick and she is a pleasure to work with. I will definitely be engaging her services again.
- Amanda Ortlepp reviewed 9 months ago
Crystal recently did some copywriting for me – an article and social posts for one of my clients. I found her easy to work with, very professional and extremely reliable. She’s a great writer and delivered both on-time and on-brief. I highly recommend Crystal to anyone looking for a copywriter or sub-contractor.
- Rachel Murphy reviewed 9 months ago
We have loved working with Crystal! Being professional, organized and reliable, Crystal is so easy to deal with and always provides great advice. She prides herself on delivering great customer service with attention to detail – and in our experience, we have found this to be true! With her diverse skillset, I highly recommend Crystal to any business who needs copywriting, editing or marketing assistance. You won’t be disappointed!