It’s hard (and feels icky) to write your own website
Writing your own copy (especially your website about page) is difficult. You might feel braggy and conceited, or suffer from a nasty case of imposter syndrome. But, you need engaging copy that speaks to your audience to convert them from browsers to buyers.
SEO: pleasing Google is an art form
Google wants to find your website full of engaging copy and with a regular blog (well structured and linked too). If it’s happy, Google will reward you with a high ranking. As an SEO copywriter, I weave in the right keywords into your copy to improve SEO results. At the same time, I keep your writing readable and engaging for human eyeballs. They won’t even know there’s keywords hidden in your page!
You want a copywriter with experience, I reckon. In my five years of freelance copywriting I have written hundreds of websites for all kinds of clients. They include an accountant, law firms, a cannabis retailer, fashion labels, retail giants (Bunnings, Officeworks), agricultural consultants, supermarket brands, charities, locksmiths, an energy retailer, cloud migration consultants, property developers, vets, tradies, a Japanese ski resort, interior designers, hotels and many others. I’ve worked with plenty of design, digital and PR agencies. I have fifteen years of corporate communications experience working for PPR, Australia’s biggest PR agency, working for clients like the Australian Defence Force, Emirates, Telstra Business Awards, Mission Australia, Melbourne Spring Fashion Week and Durex.
I would love to hear about your latest project, and I understand that copywriting is a big investment for your business. I plan to show you excellent value for money. So give me a call and let’s get started!
I’ve briefed Kate to develop copy for a variety of client projects over the past 5 years. Working across everything from conceptually driven campaigns to snappy fast-turnaround jobs such as eDMs and blog articles, I find her to be adaptable, consistent, quick and always positive with an awesome can-do attitude. I’d highly recommend her to anyone looking for a safe pair of copywriter hands!
“Kate is remarkably good at turning a badly written brain dump into persuasive copy by understanding both the audience and the business goals.
I can’t count how many times she has worked her wordsmith magic over an award entry, technical blog post or website case study.
She’s fast, she’s brilliant with words, and she’s a dream to work with. Hire her, your readers will thank you!”
I hired Kate to write descriptions for my range of baby and toddler products. Kate drew on her experience as a mother to write engaging, descriptive SEO content for more than 40 products. Kate’s writing was fresh, fun and cleverly used humour to appeal to parents. Kate was professional, understanding and helpful and I would definitely recommend her to anyone looking for a product copywriter.
“She nailed it”
“I asked Kate to review the copy for my website and she provided valuable insight as well as lifting “the voice” that I was unable to achieve. Given the breadth of my experience, she achieved the voice I was seeking, while still having it come across as professional with a bit of wit. She went above and beyond with my bio page when I did not feel it reflected my personality and Kate was able to create a good fit. She is professional, delivers on time and is lovely to work with…. I am very happy to recommend. I continue to work with her on a ongoing basis on other projects since she was so great to work with.”
I thoroughly enjoyed working with Kate to put my website copy together. Kate listened intently to understand my services and my way of working. She used her magic to write the text so it is very clear to understand, easy to follow and well organised. I have had a lot of positive feedback from friends and colleagues to say the text sounds just like me, so Kate really hit the brief. Thank you Kate!
- Mark Kemp reviewed 2 months ago
Kate has been great to work with and very thorough. Her work in researching us as a customer and also getting our SEO key words and structure right has been excellent.
Great job Kate
- Sam Brown reviewed 3 months ago
I’ve worked with Kate on a number of projects now, and she never misses a beat. She understands briefs first time, always asks the right questions, and delivers on time and to a very high standard. It’s an absolute pleasure to work with Kate to develop website copy for our clients. I know I can rely on her to get the job done, every time. I’d definitely recommend Kate’s talented services to anyone who needs quality copy delivered by a personable, responsive, and reliable writer.