It’s hard (and feels icky) to write your own website
Writing your own copy (especially your website about page) is difficult. You might feel braggy and conceited, or suffer from a nasty case of imposter syndrome. But, you need engaging copy that speaks to your audience to convert them from browsers to buyers.
SEO: pleasing Google is an art form
Google wants to find your website full of engaging copy and with a regular blog (well structured and linked too). If it’s happy, Google will reward you with a high ranking. As an SEO copywriter, I weave in the right keywords into your copy to improve SEO results. At the same time, I keep your writing readable and engaging for human eyeballs. They won’t even know there’s keywords hidden in your page!
You want a copywriter with experience, I reckon. In my five years of freelance copywriting I have written hundreds of websites for all kinds of clients. They include an accountant, law firms, a cannabis retailer, fashion labels, retail giants (Bunnings, Officeworks), agricultural consultants, supermarket brands, charities, locksmiths, an energy retailer, cloud migration consultants, property developers, vets, tradies, a Japanese ski resort, interior designers, hotels and many others. I’ve worked with plenty of design, digital and PR agencies. I have fifteen years of corporate communications experience working for PPR, Australia’s biggest PR agency, working for clients like the Australian Defence Force, Emirates, Telstra Business Awards, Mission Australia, Melbourne Spring Fashion Week and Durex.
I would love to hear about your latest project, and I understand that copywriting is a big investment for your business. I plan to show you excellent value for money. So give me a call and let’s get started!
I thoroughly enjoyed working with Kate to put my website copy together. Kate listened intently to understand my services and my way of working. She used her magic to write the text so it is very clear to understand, easy to follow and well organised. I have had a lot of positive feedback from friends and colleagues to say the text sounds just like me, so Kate really hit the brief. Thank you Kate!
I LOVE YOUR WORK.
Fantastic love it, love it, love it. It’s the best thing I have ever done decide to get help with you. You really helped me find my voice and managed to capture my personality beautifully.
I hired Kate to write descriptions for my range of baby and toddler products. Kate drew on her experience as a mother to write engaging, descriptive SEO content for more than 40 products. Kate’s writing was fresh, fun and cleverly used humour to appeal to parents. Kate was professional, understanding and helpful and I would definitely recommend her to anyone looking for a product copywriter.
Kate has been a breath of fresh air when it comes to content marketing- as a business owner it is confusing and overwhelming. Kate is enthusiastic, reliable, honest, professional and her expert opinion is really helpful, she always has a solution or an idea and nothing is ever too hard. I have total trust in Kate as a professional, her writing is excellent and she explains her rationale thoroughly – arguing the case if necessary! I honestly don’t know what I would do without her. I highly recommend Kate and would be happy to talk to anyone that is considering using her services.
“Kate is remarkably good at turning a badly written brain dump into persuasive copy by understanding both the audience and the business goals.
I can’t count how many times she has worked her wordsmith magic over an award entry, technical blog post or website case study.
She’s fast, she’s brilliant with words, and she’s a dream to work with. Hire her, your readers will thank you!”
Kate was very friendly and her writing was terrific. She explained the process so I understood her approach and her drafts were crafted to fit with the designer’s wireframe so I knew exactly how the writing would fit on the page. She also gave me plenty of marketing and positioning advice that has been very helpful. I look forward to working with Kate again soon.
“Kate undertook valuable market research with our target audience to see how our website content could improve and came up with a variety of helpful suggestions. Kate worked hard to understand our business and delivered website content that is engaging, friendly and highlights the benefits of our Yarra Valley Winery Tours. We found Kate to be pleasant, hardworking and knowledgeable in SEO.”
“We recruited Kate to prepare a variety of blog articles on insurance for health, travel, life and pets. Kate took a simple brief and produced well-written and diligently researched articles that showed her understanding of our target audiences. Kate’s writing has a natural, engaging style that fits well with our brand. Kate is professional, deadline-driven and easy to work with. We also had very strict legal and compliance requirements, that Kate approached with a positive willingness to learn, and implemented with great attention to deal – all which made my life easier. I would definitely recommend Kate to anyone looking for copywriting services.”
Kate has been instrumental in helping us develop our brand’s voice. As a complex international business Kate has helped us to clearly refine our personality and the way we express ourselves to our client audiences. She is patient, professional and a delight to work with.
Kate is a delight to work with. She excels every brief I have given her and is exceptionally fast to turn around a job and so flexible when required. Could not recommend her more highly.